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How to get your product in front of a targeted & enthusiastic audience (without wasting $$ on FB ads)

Marketing, social media, advertising

ycee

Contributor
FASTLANE INSIDER
Speedway Pass
Sep 22, 2019
36
47
Think about the energy at a massive stadium during a game.

The people, the passion, the enthusiasm, the loud cheer for their favorite player...

An image is worth a thousand words...

106422623-1583263287565sports-fans_t20_a8xnpx.jpg

Live this moment for a bit. Do you feel the energy?

Now imagine your product is bought into the arena. Not as an ad on the perimeter screens. Not on the large TV either.

But the player they're cheering for walks out with your product, and SHOWS all of them how it enhances his game.

What do you think the conversion rates would be? SKY HIGH if you ask me.

You don't have to take my word for it. Ask any brand owner who has run a successful nano-influencer campaign.

Wait... nanoinfluencers?!

Yes. They're superstars. Their fans have the same energy as that of a packed enthusiastic crowd at a game. And their reach is also similar (~20,000 people).

Their audience is super targeted and interested in the same stuff the creator speaks about i.e. enthusiastic crowd rooting for player to score.
Nanoinfluencers were largely ignored by brands so far, although that's changing now. Are you making the most out of this?

Here's why you should totally work with small creators on social media:

✅ More open to becoming commission-only ambassadors
✅ More sales for you (due to high engagement and high trust)
✅ Amazing at creating engaging content
✅ Laser sharp targeting (how's FB doing in this department? )
✅ Future growth potential

You have more reasons to work with "nano" creators than you have burning holes in your pocket for paid influencer shoutouts.
Focus on working with a group of small creators when you start. Scale gradually.

Makes sense? Have you done this? Would love to hear your thoughts!
 
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