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I keep hearing over & over how a business needs to have a sales funnel. I've tried in the past without luck but maybe my execution was poor. Here's how I understand a sales funnel: 97% of customers are not ready to buy right now (sounds about right. I get 2.5% conversion from my...

Hey all, I have a question for those who use Facebook as one of their advertising tools. You should all know about making a Custom Audience and how it usually takes some time for the audience to populate before being able to use this new custom audience. However, I've recently made a custom...