How quickly to implement making many changes to an e-commerce store?

[Tourmaline]

If you have 6 changes on a website you want to make, and your website gets some sales but not a lot should you:
1. Make one change, wait a few weeks and see how sales respond, then repeat
2. Make a few changes, wait a few weeks and see how sales respond, then repeat
3. Make all the changes at once and see how sales respond

It seems like option 1 is best. However then if you wait 3 weeks after each change it'll take 18 weeks for all changes to be implemented! This seems like a really long time?

Which is what led me to want the opinion of those more experienced about what is better to do. What strategy is better to follow for long terms success?

 

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[Marty Foley]

If you have 6 changes on a website you want to make, and your website gets some sales but not a lot should you:
1. Make one change, wait a few weeks and see how sales respond, then repeat
2. Make a few changes, wait a few weeks and see how sales respond, then repeat
3. Make all the changes at once and see how sales respond

It seems like option 1 is best. However then if you wait 3 weeks after each change it'll take 18 weeks for all changes to be implemented! This seems like a really long time?

Which is what led me to want the opinion of those more experienced about what is better to do. What strategy is better to follow for long terms success?

Hi Tourmaline,

Many website redesigns often hurt (rather than help) conversion rates.

Before making site changes, it's better to set baseline metrics, so you'll know which changes actually help improve conversions - and which hurt them.

To do this, you should have analytics conversion goals in place.

With A/B testing you test one variable at a time. With multivariable testing you can test multiple variables at a time.

Depending on traffic levels (and test type, with multivariable taking longer), a test can take hours, or months.

If you're serious about online business, this is key to maximum success. If you don't learn to do it yourself, outsource it. Done right, it's a wise investment which pays long term dividends many times over, not an expense.

~ Marty Foley