How much market research ?

[Jr.khan]

Hi all I am currently in the process of starting a clothing line that revolves around inclusiveness. I am looking to create a brand that creates shirts that can be enjoyed and put on with ease by anyone regardless of their physical disposition so that ranges from "able-bodied" to those with disabilities (amputees, visually impaired etc.). The brand will start off with one shirt that is specially designed to be worn any which way. Some findings in my research have identified the disabled community as underserved and one of the highest spending powers amongst most demographics. I've even reached out to potential customers (a gentlemen who is an amputee) and received some positive feedback. You can see where i'm going with this. So my question to the community is do you think a few articles on the web stating consumer stats and a couple positive feedback is enough to go through this endeavour which will take up most of my savings ?

Jameel

 

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[Andy Black]

Hi all I am currently in the process of starting a clothing line that revolves around inclusiveness. I am looking to create a brand that creates shirts that can be enjoyed and put on with ease by anyone regardless of their physical disposition so that ranges from "able-bodied" to those with disabilities (amputees, visually impaired etc.). The brand will start off with one shirt that is specially designed to be worn any which way. Some findings in my research have identified the disabled community as underserved and one of the highest spending powers amongst most demographics. I've even reached out to potential customers (a gentlemen who is an amputee) and received some positive feedback. You can see where i'm going with this. So my question to the community is do you think a few articles on the web stating consumer stats and a couple positive feedback is enough to go through this endeavour which will take up most of my savings ?

Jameel

Is this your first business?

How much experience do you have selling t-shirts, or any other product?

How will you make a steady stream of sales?

 

[Jr.khan]

Is this your first business?

How much experience do you have selling t-shirts, or any other product?

How will you make a steady stream of sales?

Hi @Andy Black, this will be my first serious business where I have invested the most in. I tried my hand at a graphic t-shirt brand but I failed at that, I think it had more so to do with effort as opposed to it being bad products though. So with that being said I don't have much experience. In terms of generating sales I plan on using instagram and facebook ads. Also taking advantage of influencer marketing as the shirt has a "function" it would be important for people to see the shirt at work.