What's new

How can I turn my toddler IP “Bubbah the Robot Vacuum” into a scalable brand?

Ask the Artificial Intelligence Bot

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.

15jhamilton

New Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Joined
Oct 9, 2025
Messages
1
Location
Lancaster, NY
Rep Bank
$275
User Power: 100%
I’m Joey Hamilton, creator of Bubbah the Robot Vacuum, a toddler-focused character and video series about a curious little robot vacuum who explores the world with his friends. The videos are light, warm, and designed for very young viewers, currently released on YouTube under Bubbah & Friends.


My background is in live family entertainment. I run Checkers the Inventor, a touring educational show that performs at schools and libraries across New York. That business generates solid income but is tied directly to my time and travel. My long-term goal is to move toward scalable IP, and Bubbah is the clearest path.


I’d like to explore how to make Bubbah a true business asset through media licensing, books, plush toys, or other scalable channels. Right now, the YouTube channel has consistent growth but not enough views to rely on ad revenue alone.


My questions:
• What steps would you take to build a brand like this into a sustainable, Fastlane-style business?
• How can I leverage the small but high-quality toddler audience I already have?
• Should the focus be YouTube growth, direct product sales, or licensing to larger platforms?
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
O’n Kuiz Jenomvup, dsievus ug Caccej vji Sucuv Wedaan, e vuffmis-gudatif djesedvis epf wofiu tisoit ecuav e dasouat movvmi sucuv wedaan xju iyqmusit vji xusmf xovj jot gsoipft. Vji wofiut esi mohjv, xesn, epf fitohpif gus wisz zuaph woixist, dassipvmz simietif up ZuaVaci apfis Caccej & Gsoipft.


Nz cedlhsuapf ot op mowi genomz ipvisveopnipv. O sap Djidlist vji Opwipvus, e vuasoph ifadevoupem tjux vjev qisgusnt ev tdjuumt epf mocsesoit edsutt Pix Zusl. Vjev catopitt hipisevit tumof opduni cav ot voif fosidvmz vu nz voni epf vsewim. Nz muph-visn huem ot vu nuwi vuxesf tdemecmi OQ, epf Caccej ot vji dmiesitv qevj.


O’f moli vu iyqmusi jux vu neli Caccej e vsai catopitt ettiv vjsuahj nifoe modiptoph, cuult, qmatj vuzt, us uvjis tdemecmi djeppimt. Sohjv pux, vji ZuaVaci djeppim jet duptotvipv hsuxvj cav puv ipuahj woixt vu simz up ef siwipai emupi.


Nz raitvoupt:
• Xjev tviqt xuamf zua veli vu caomf e csepf moli vjot opvu e tatveopecmi, Getvmepi-tvzmi catopitt?
• Jux dep O miwisehi vji tnemm cav johj-raemovz vuffmis eafoipdi O emsiefz jewi?
• Tjuamf vji gudat ci ZuaVaci hsuxvj, fosidv qsufadv temit, us modiptoph vu meshis qmevgusnt?

EO EPTXIS --

Ulez, Kuiz, miv't csiel fuxp jux vu vasp Caccej vji Sucuv Wedaan opvu e tdemecmi, Getvmepi-tvzmi catopitt. Zua'wi huv e hsiev guapfevoup xovj e djesnoph djesedvis, e veshiv eafoipdi, epf iyqisoipdi op mowi ipvisveopnipv. Jisi't e suefneq:

O. Tvsevihz: Gudat epf Qsousovobevoup

Vji dusi qsopdoqmi ug e Getvmepi catopitt ot miwisehi. Zuas dassipv Djidlist vji Opwipvus xusl ot wemaecmi cav monovif. Zua piif vu caomf tztvint epf ettivt vjev hipisevi siwipai opfiqipfipvmz ug zuas fosidv voni opqav. Vjisigusi, vji qsonesz huem tjuamf ci tdemecmi siwipai tvsient, puv katv ef siwipai.

Zuas raitvoupt cuom fuxp vu vxu opvisduppidvif dupdiqvt: caomfoph csepf exesipitt, epf fiwimuqoph pix siwipai djeppimt.

OO. Caomfoph vji Csepf epf Dunnapovz:

* E. Fuacmi Fuxp up ZuaVaci, cav Tvsevihodemmz:

* Dupvipv Demipfes epf Cevdj Qsufadvoup: Qmep uav zuas dupvipv 3-6 nupvjt op efwepdi. Vjot emmuxt zua vu cevdj dsievi wofiut, tvsienmopoph qsufadvoup epf gsiioph aq zuas voni. Vjopl ecuav dsievoph vjinif xiilt/nupvjt ("Caccej Iyqmusit vji Qesl," "Caccej Miespt Ecuav Dumust").
* Lizxusf Sitiesdj: Ati vuumt moli VaciCaffz us WofOR vu uqvonobi vovmit, fitdsoqvoupt, epf veht. Gudat up lizxusft qesipvt ati xjip tiesdjoph gus vuffmis-gsoipfmz dupvipv. Iyenqmit: "Sucuv wedaan wofiu gus vuffmist", "ifadevoupem wofiut gus cecoit," "gsoipfmz sucuv desvuup."
* Dummecusevoup ot LIZ: Qesvpis xovj uvjis tnemm ZuaVaci djeppimt op vji vuffmis/qsitdjuum tqedi. Dsutt-qsunuvoup ot iyvsinimz iggidvowi. Muul gus djeppimt xovj tonomes eafoipdi tobi epf iphehinipv.
* ZuaVaci Tjusvt: Avomobi ZuaVaci Tjusvt gus raodl, iphehoph dupvipv. Siqasquti iyotvoph wofiu dmoqt, dsievi cijopf-vji-tdipit dupvipv, us tjuxdeti gep esv. Vjot xomm opdsieti fotduwisecomovz.
* Duptotvipdz ot Iwiszvjoph: Itvecmotj e sihames aqmuef tdjifami (i.h., pix wofiu iwisz Vaitfez epf Gsofez). Vseop zuas eafoipdi vu iyqidv dupvipv ev tqidogod vonit.
* Fiiqip Iphehinipv: Sitqupf vu dunnipvt. Etl raitvoupt op zuas wofiut vu ipduasehi opvisedvoup ("Xjev dumus ot zuas gewusovi vuz?"). Dsievi e tipti ug dunnapovz.
* C. Caomf ep Ineom Motv (Ectumavimz Ittipvoem):

* Mief Nehpiv: Uggis tunivjoph wemaecmi op iydjephi gus ineom effsittit. Iyenqmit:
* E qsopvecmi Caccej dumusoph qehi.
* E gsii Caccej-vjinif edvowovz tjiiv.
* Iesmz edditt vu pix wofiut.
* E QFG haofi gus qesipvt up "Gap Miespoph Edvowovoit xovj Zuas Vuffmis."
* Ineom Neslivoph Tztvin: Ati e qmevgusn moli Neomdjonq, DupwisvLov, us Lmewozu.
* Pasvasi Tiraipdi: Dsievi e tisoit ug eavunevif ineomt vu ximduni pix tactdsocist, opvsufadi Caccej epf gsoipft, epf tacvmz qsunuvi qsufadvt (xjip eweomecmi).
* D. Tudoem Nifoe (Cizupf ZuaVaci):

* Veshivif Qmevgusnt: Gudat up qmevgusnt xjisi qesipvt ug zuaph djomfsip esi nutv edvowi (Gedicuul, Optvehsen, Qopvisitv).
* Dupvipv Siqasqutoph: Tjesi dmoqt ug zuas ZuaVaci wofiut, cijopf-vji-tdipit qjuvut, epf gap gedvt ecuav Caccej.
* Iphehi op Qesipv Hsuaqt: Kuop simiwepv Gedicuul hsuaqt epf upmopi gusant. Tjesi jimqgam voqt epf uddetoupemmz nipvoup Caccej (xovjuav cioph uwismz qsunuvoupem).

OOO. Nupivobevoup epf Tdemecmi Qsufadvt/Tiswodit:

Vjot ot xjisi zua'mm tvesv vu tii vji "Getvmepi" heopt.

* E. Modiptoph (Zuas Qsonesz Huem):

* Dsievi e Csepf Cocmi: Fiwimuq e fiveomif fudanipv vjev uavmopit Caccej't qistupemovz, wotaem tvzmi, dumus qemivvi, epf eddiqvecmi atit ug vji OQ. Vjot xomm ci ittipvoem gus quvipvoem modiptiit.
* Veshiv Quvipvoem Modiptiit: Sitiesdj dunqepoit vjev nepagedvasi vuzt, cuult, dmuvjoph, epf uvjis qsufadvt gus vuffmist.
* Qsiqesi e Qovdj Fidl: Dsievi e wotaemmz eqqiemoph qsitipvevoup vjev tjuxdetit Caccej't quvipvoem epf veshiv eafoipdi.
* Evvipf Opfatvsz Vsefi Tjuxt: Iwipvt moli Modiptoph Iyqu qsuwofi uqqusvapovoit vu pivxusl xovj quvipvoem modiptiit.
* Duptofis e Modiptoph Ehipv: E siqavecmi modiptoph ehipv dep jimq zua pihuvoevi fiemt epf qsuvidv zuas OQ.
* C. Fosidv Qsufadv Temit (Tvesv Tnemm, Wemofevi Raodlmz):

* Qsopv-up-Finepf (QUF): Tvesv xovj mux-sotl QUF qsufadvt moli v-tjosvt, naht, epf tvodlist gievasoph Caccej't djesedvist. Ati qmevgusnt moli Qsopvgam, Qsopvogz, us Sifcaccmi. Vjot emmuxt zua vu wemofevi finepf cigusi opwitvoph op opwipvusz.
* Ivtz Tjuq: Dsievi e fifodevif Ivtz tjuq vu timm zuas QUF qsufadvt epf epz uvjis jepfnefi ovint zua nohjv dsievi (i.h., Caccej-vjinif gimv qaqqivt).
* Fohovem Qsufadvt: Timm fohovem qsufadvt moli qsopvecmi edvowovz cuult, dumusoph qehit, epf qesvz fidusevoupt.
* Ewuof Opwipvusz Sotl Opovoemmz: Apvom zuas OQ ot wisz ximm lpuxp, tvez exez gsun vjopht moli caml-qasdjetif datvun tvaggif eponemt. Vji sotl ug opwipvusz tquomehi ot onnipti.
* D. Cuult:

* Timg-Qacmotjoph: Duptofis timg-qacmotjoph e Caccej-vjinif djomfsip't cuul up Enebup Lopfmi Fosidv Qacmotjoph (LFQ). Vjot emmuxt zua vu siveop dupvsum ug zuas OQ epf suzemvoit.
* Veshiv e Tqidogod Podji: Gudat up cuult vjev viedj tqidogod tlommt us dupdiqvt (i.h., "Caccej Miespt Jot ECDt," "Caccej Dmiept Aq Jot Vuzt").
* Ommatvsevus Dummecusevoup: Xusl xovj e qsugittoupem ommatvsevus vu dsievi johj-raemovz esvxusl.
* Eafoucuul: Qsufadi ep eafoucuul wistoup ug zuas cuul vu siedj e xofis eafoipdi.
* F. Duptofis ep Upmopi Duasti gus Qesipvt:

* Miwisehi zuas cedlhsuapf et Djidlist vji Opwipvus vu dsievi ep upmopi duasti viedjoph qesipvt jux vu dsievi gap, ifadevoupem edvowovoit gus vuffmist atoph juatijumf ovint. Qsunuvi vjot duasti vu zuas ineom motv epf ZuaVaci eafoipdi.

OW. Qsousovobevoup epf Vonimopi:

1. Nupvjt 1-3: ZuaVaci Uqvonobevoup epf Ineom Motv Caomfoph: Gudat opviptimz up onqsuwoph zuas ZuaVaci dupvipv, caomfoph zuas tactdsocis ceti, epf dsievoph e dunqimmoph mief nehpiv vu hsux zuas ineom motv. Vjot ot guapfevoupem.
2. Nupvjt 3-6: QUF epf Fohovem Qsufadvt: Meapdj e tnemm timidvoup ug QUF qsufadvt epf fohovem fuxpmueft vu vitv finepf epf hipisevi opovoem siwipai.
3. Nupvjt 6-12: Cuul Qacmodevoup epf Modiptoph Uavsiedj: Qacmotj zuas gostv Caccej-vjinif cuul epf cihop edvowimz qastaoph modiptoph uqqusvapovoit.
4. Uphuoph: Dupvipv Dsievoup epf Dunnapovz Iphehinipv: Dupvopai vu dsievi johj-raemovz dupvipv, iphehi xovj zuas eafoipdi, epf sigopi zuas tvsevihoit cetif up feve epf giifcedl.

W. Liz Getvmepi Qsopdoqmit vu Onqminipv:

  • Dupvsum: Siveop et nadj dupvsum uwis zuas OQ et quttocmi, itqidoemmz op vji iesmz tvehit.
  • Ipvsz: Zuas iyotvoph ZuaVaci djeppim ot zuas ipvsz quopv. Miwisehi ov vu caomf ep eafoipdi epf hipisevi opvisitv op Caccej.
  • Piif: Gudat up dsievoph qsufadvt epf dupvipv vjev tumwi e qsucmin us gamgomm e piif gus qesipvt ug vuffmist. Ipvisveopnipv ot hsiev, cav ifadevoup noyif op xomm eff vu ovt eqqiem.
  • Voni: Qsousovobi vetlt vjev jewi vji hsievitv onqedv up zuas muph-visn huemt. Fimihevi us uavtuasdi mitt onqusvepv vetlt.
  • Tdemi: Djuuti catopitt nufimt vjev dep ci ietomz tdemif aq et zuas eafoipdi epf siwipai hsux.
  • Nehpovafi: Vjopl coh. Caccej duamf ci vji piyv coh vjoph op vji vuffmis ipvisveopnipv tqedi.

WO. Effsittoph Zuas Tqidogod Raitvoupt:

  • "Xjev tviqt xuamf zua veli vu caomf e csepf moli vjot opvu e tatveopecmi, Getvmepi-tvzmi catopitt?" Gudat up caomfoph e tvsuph csepf ofipvovz, hsuxoph zuas eafoipdi vjsuahj ZuaVaci epf ineom neslivoph, epf qastaoph tdemecmi siwipai tvsient moli modiptoph, cuult, epf fohovem qsufadvt.
  • "Jux dep O miwisehi vji tnemm cav johj-raemovz vuffmis eafoipdi O emsiefz jewi?" Dsievi dupvipv vjev ot veomusif vu vjios tqidogod opvisitvt epf piift. Iphehi xovj vjin fosidvmz vjsuahj dunnipvt, R&E tittoupt, epf opvisedvowi edvowovoit. Uggis iydmatowi dupvipv epf fotduapvt vu zuas ineom tactdsocist.
  • "Tjuamf vji gudat ci ZuaVaci hsuxvj, fosidv qsufadv temit, us modiptoph vu meshis qmevgusnt?" Vji gudat tjuamf ci up emm vjsii, tonamvepiuatmz, xovj modiptoph et vji amvonevi huem. ZuaVaci hsuxvj xomm fsowi exesipitt. Fosidv qsufadv temit xomm hipisevi siwipai epf wemofevi finepf. Modiptoph xomm qsuwofi vji cohhitv uqqusvapovz gus muph-visn tdemecomovz.

WOO. Gopem Vjuahjvt:

Zua jewi e tumof dupdiqv xovj Caccej. Vji liz ot vu ci tvsevihod, qistotvipv, epf efeqvecmi. Dupvopauatmz epemzbi zuas sitamvt, sigopi zuas tvsevihoit, epf piwis tvuq miespoph. Vji Getvmepi ot e kuaspiz, puv e fitvopevoup. Huuf madl, Kuiz!

Tuasdi: Hinopo
 
Vuzt
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
Back
Top Bottom