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Had my first experience hiring a copywriter for my new digital product and wanted to share because I know there are others who will benefit.
I needed a copywriter to do 2 sales pages for me and was referred to some of the best (Vin Montello, Matt O Connor, Daniel Scott) by an IM friend of mine. They all had a long waiting list and I needed it done ASAP so I went on the hunt and here's what I found..
My Advice:
1) Hire a copywriter. If its in your budget hire a copywriter. Learn as much as you can from them as they write your copy and don't stop learning until you begin to write all your copy yourself.
2) Hire someone who understands the product. When I was looking for a copywriter I interviewed a couple different people and some had no clue what it was I was trying to sell.. The guy I did hire understood what it was I was selling and it came through in his copy. He brought up some incredible benefits to the product simply because he was familiar with it.
3) Hire a copywriter. Seriously.. If you write like crap or even mediocre pay the money to have the sales page done right - it will be worth it.
For example...
a decent copywriter you might get 2 - 3% conversion
a good copywriter 5-7%
an amazing copywriter 10 - 13%
If you do the numbers.. it adds up quick.. if you got 100 people to your site.. with an ok copywriter.. you just made 2 sales.. but with a great one.. you just made 10+.
So imagine 100,000 people to your site...
Hope this helps
I needed a copywriter to do 2 sales pages for me and was referred to some of the best (Vin Montello, Matt O Connor, Daniel Scott) by an IM friend of mine. They all had a long waiting list and I needed it done ASAP so I went on the hunt and here's what I found..
My Advice:
1) Hire a copywriter. If its in your budget hire a copywriter. Learn as much as you can from them as they write your copy and don't stop learning until you begin to write all your copy yourself.
2) Hire someone who understands the product. When I was looking for a copywriter I interviewed a couple different people and some had no clue what it was I was trying to sell.. The guy I did hire understood what it was I was selling and it came through in his copy. He brought up some incredible benefits to the product simply because he was familiar with it.
3) Hire a copywriter. Seriously.. If you write like crap or even mediocre pay the money to have the sales page done right - it will be worth it.
For example...
a decent copywriter you might get 2 - 3% conversion
a good copywriter 5-7%
an amazing copywriter 10 - 13%
If you do the numbers.. it adds up quick.. if you got 100 people to your site.. with an ok copywriter.. you just made 2 sales.. but with a great one.. you just made 10+.
So imagine 100,000 people to your site...
Hope this helps
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