The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Sell-Me Saturday is Now Live!

    Have something to sell? Like to post a video from your YouTube channel? Want to promote your design service? Recommend a company? SELL-ME SATURDAY is your opportunity to self-promote whatever you'd like within the realm of entrepreneurship on one central thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

Here's How To Win At Facebook Ads And Build An Audience FAST


Sales Funnel Strategist Expert
Speedway Pass
Feb 16, 2015
Boca Raton, FL
Hey guys,

I thought I'd start by contributing something that has been working really well for me over the past 60 days when it comes to Facebook ads.

Many of you have a product or a service that requires some sort of education (you're a digital marketer, a consultant, a fitness coach, or you sell information, you provide services for clients, etc).

If that's your case, here's some good news...

You can leverage the social power of Facebook to grow your audience FAST (in fact, nothing can beat the speed at which you'll build your audience) and still have a lot of sales and new customers.

Here's how to do it:

1. Create an amazing piece of content.

I always suggest that you make a really powerful and helpful video for your audience. Even better if you do it LIVE on Facebook since nowadays, LIVE video gets much more engagement than ANY other piece of content.

This needs to be STRONG and you need to really solve a problem your audience has. Think about this like your "virtual" handshake, where people that don't know you can start trusting you and will want more of your stuff.

2. Create a Video Views or Engagement campaign for that video you just created.

You can just boost it from your page and pick really targeted/relevant interests for what you have to offer. I'd recommend though that you use the Ads manager for this since you can get really granular.

3. Create a Custom Audience based on people that watched at least 50% of your video.

If your video is 10 minutes long, for example, people that watched 50% of it will be really really engaged with your content.

The more you promote this specific video to certain audiences, the more views it will get (and you have the chance of it going viral as well).

4. Serve ads to that Custom Audience with a free report, a free cheat sheet, a PDF, another video tutorial or a plain offer (like a $7 product or something like that).

Not only your list will be much more responsive (since people are first consuming your content BEFORE signing up), but your conversions will be much much higher.

My most responsive audiences (and lower Cost Per Acquisition) for my book, for example, are the ones that have previously engaged with my content.

You can do this for people that have engaged with your Facebook page, your Instagram profile, visited your website, commented on your post and so on.

If you have questions about this strategy, let me know in the comments below :)

Become a Fastlane INSIDER to view the forum ad free.


Read Millionaire Fastlane
Jan 24, 2018
Birmingham, U.K
Great info!

I myself am joining a facebook ads training course next week. Ive tried and failed too many times with facebook ads. I'm 100% sure I'm going wrong somewhere.


Be Grateful
Read Millionaire Fastlane
Speedway Pass
Dec 27, 2013
What type of ads work best for digital courses?

Videos? Pictures? And what type of campaign to run? THanks :)


Sales Funnel Strategist Expert
Speedway Pass
Feb 16, 2015
Boca Raton, FL
What type of ads work best for digital courses?

Videos? Pictures? And what type of campaign to run? THanks :)
This strategy is AMAZING for digital courses. Depending on the rest of the funnel, I always find images with long copy to be best to capture traffic into lead magnets or low entry point products. You can also use images for webinar funnels and videos for retargeting.

Here's a video about the campaign objectives I personally use...


Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom