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- Jan 31, 2011
- 272
- 25
So my parents overpaid HEAVILY on a restaurant (600k+ for a projected ROI of 12.5k-20k/year, I kid you not), just opened, and there's been absolutely zero customers on the first shift - maitre d'h said this was the first time it's ever happened in his career.
So obviously the solution is quite alarming (even if they're still on their little cloud and very optimistic). I think the lack of customers is probably because they haven't done any marketing because they don't know what/how to do it, so I thought I could help out in that regard. I've googled for ways to market/advertise but I figured I'd rather ask experienced people for help than read generic articles without real substance.
So yeah, if any of you who know the restaurant business well could give me tips or article/video/book recommendations I'd truly be grateful. (Concept is Asian fine dining, if that matters)
Thank you so much !
So obviously the solution is quite alarming (even if they're still on their little cloud and very optimistic). I think the lack of customers is probably because they haven't done any marketing because they don't know what/how to do it, so I thought I could help out in that regard. I've googled for ways to market/advertise but I figured I'd rather ask experienced people for help than read generic articles without real substance.
So yeah, if any of you who know the restaurant business well could give me tips or article/video/book recommendations I'd truly be grateful. (Concept is Asian fine dining, if that matters)
Thank you so much !
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