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Having trouble finding CENTS ideas that bridge the gap


New Contributor
Apr 27, 2021
I've developed a habit of writing down all my ideas for businesses whenever I think of something new. So far, I've grown a sizeable list, but I've come to a sort of roadblock.

I like to plan out things a lot (but not too much) so I know what to expect in terms of trajectory. Lately I've been trying to map out a sort of levelled idea plan that takes me from one idea to the next in terms of income. Starting small from a side hustle, then turning it full time, then expanding and hiring, then using that money to start another project while that one grows as much as it reasonably can without diminishing returns, and repeat the process by developing more pursuits with the money made from previous investments and businesses.

The problem I'm running into with this planning is categorizing business ideas in between high caliber profit with high investment and lower end profit with little investment. Everything I come up with is either a really big idea that requires a ton of capital, or a small time idea that requires barely anything at all.

Is there anything specifically I should be looking out for when thinking of ideas? The earning capacity is what's bothering me. Either the idea is so small that it's easy to start but won't make big money, or the idea is so big that it will make big money but requires a hefty investment.

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MJ DeMarco

Staff member
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Jul 23, 2007
Fountain Hills, AZ
I'd start small and get some small wins.

Think of it like track at the Olympics. You can't win a medal on the big stage until you win some local races.

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