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Has your ME-BIAS backed you into a corner of doing nothing?

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MJ DeMarco

I followed the science; all I found was money.
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<div class="bbWrapper">This was a recent post in the Unscripted Text Network and definitely needs its own thread here.<br /> <br /> Has your <b>ME-BIAS</b> backed you into a corner of doing nothing?<br /> Has your <b>ME-BIAS</b> filtered out thousands of good, life-changing business ideas into no ideas?<br /> Has your <b>ME-BIAS</b> stopped you from grinding into a new person and learning new skills?<br /> Has your <b>ME-BIAS</b> kept you on the couch, lamenting about how you don&#039;t have an ideas?<br /> Has your <b>ME-BIAS</b> kept YOU the same this year, like last year, and the year before that?<br /> <br /> An entrepreneur on the INSIDER forum recently complained that he couldn&#039;t identify any ideas.<br /> <br /> After a few questions, it become clear why. The entrepreneur had a <b>ME-BIAS.</b><br /> <br /> In neuroscience, your reticular activating system (RAS) is basically a form of confirmation bias to see what your brain has prioritized into its consciousness. For example, if you buy a new car, you&#039;ll suddenly see that car everywhere. If you believe X, your brain will start to see evidence of X being true.<br /> <br /> This same concept applies to business opportunities.<br /> <br /> People who complain about &quot;not seeing ideas&quot; have a selfish, narrow-minded <b>ME-BIAS</b> and their RAS does the rest.<br /> <br /> Instead of thinking, &quot;<b><i>What can my business do for the world? Or my community?</i></b>&quot; they errantly think &quot;<i><b>What can this business do for me?</b></i>&quot;<br /> <br /> <b>The ME-BIAS.</b><br /> <br /> Opportunities must tightly fit into their tiny box of <b>me</b>, <b>me</b>, and <b>me</b>, often relating to loves, passions, interests, and personal desires. It&#039;s a limited internal focus vs a broader market viewpoint. In the end, opportunities are limitedly filtered through the <b>ME-BIAS</b>, creating very limited ideas for life-changing pursuits.<br /> <br /> Well it&#039;s no shock you can&#039;t find an idea when you&#039;ve backed yourself into a corner of having that idea meet your <b>ME-BIAS</b>.<br /> <br /> When you drop a <b>ME-BIAS</b>, suddenly the world opens up to you, <b>and opportunities are everywhere.</b><br /> <br /> In my community, I know I could start a landscaping company and immediately earn five figures monthly simply by executing better. If I had a <b>ME-BIAS</b>, a landscape maintenance business would NOT be seen as an opportunity. And yet if I was just getting started as an entrepreneur, <u>running that business for 3 or 4 years could change my life, financial-wise, leadership-wise, hiring-wise, management-wise, and for so many other opportunities for personal development.</u><br /> <br /> In the ultimate irony, dropping your ME-BIAS ends up indirectly serving you ... <b>you do indeed feed the ME.</b></div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1018801" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018801" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018801">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> This was a recent post in the Unscripted Text Network and definitely needs its own thread here.<br /> <br /> Has your <b>ME-BIAS</b> backed you into a corner of doing nothing?<br /> Has your <b>ME-BIAS</b> filtered out thousands of good, life-changing business ideas into no ideas?<br /> Has your <b>ME-BIAS</b> stopped you from grinding into a new person and learning new skills?<br /> Has your <b>ME-BIAS</b> kept you on the couch, lamenting about how you don&#039;t have an ideas?<br /> Has your <b>ME-BIAS</b> kept YOU the same this year, like last year, and the year before that?<br /> <br /> An entrepreneur on the INSIDER forum recently complained that he couldn&#039;t identify any ideas.<br /> <br /> After a few questions, it become clear why. The entrepreneur had a <b>ME-BIAS.</b><br /> <br /> In neuroscience, your reticular activating system (RAS) is basically a form of confirmation bias to see what your brain has prioritized into its consciousness. For example, if you buy a new car, you&#039;ll suddenly see that car everywhere. If you believe X, your brain will start to see evidence of X being true.<br /> <br /> This same concept applies to business opportunities.<br /> <br /> People who complain about &quot;not seeing ideas&quot; have a selfish, narrow-minded <b>ME-BIAS</b> and their RAS does the rest.<br /> <br /> Instead of thinking, &quot;<b><i>What can my business do for the world? Or my community?</i></b>&quot; they errantly think &quot;<i><b>What can this business do for me?</b></i>&quot;<br /> <br /> <b>The ME-BIAS.</b><br /> <br /> Opportunities must tightly fit into their tiny box of <b>me</b>, <b>me</b>, and <b>me</b>, often relating to loves, passions, interests, and personal desires. It&#039;s a limited internal focus vs a broader market viewpoint. In the end, opportunities are limitedly filtered through the <b>ME-BIAS</b>, creating very limited ideas for life-changing pursuits.<br /> <br /> Well it&#039;s no shock you can&#039;t find an idea when you&#039;ve backed yourself into a corner of having that idea meet your <b>ME-BIAS</b>.<br /> <br /> When you drop a <b>ME-BIAS</b>, suddenly the world opens up to you, <b>and opportunities are everywhere.</b><br /> <br /> In my community, I know I could start a landscaping company and immediately earn five figures monthly simply by executing better. If I had a <b>ME-BIAS</b>, a landscape maintenance business would NOT be seen as an opportunity. And yet if I was just getting started as an entrepreneur, <u>running that business for 3 or 4 years could change my life, financial-wise, leadership-wise, hiring-wise, management-wise, and for so many other opportunities for personal development.</u><br /> <br /> In the ultimate irony, dropping your ME-BIAS ends up indirectly serving you ... <b>you do indeed feed the ME.</b> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I love this so much! Mind if I run with this for a show?<br /> <br /> Edit, I did it: <a href="https://www.spreaker.com/user/15802935/318-9Y74Nt" target="_blank" class="link link--external" rel="nofollow ugc noopener">MJ DeMarco&#039;s Concept of &quot;The Me-Bias&quot; - Ep 318</a></div>
 
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<div class="bbWrapper"><blockquote data-attributes="member: 4862" data-quote="Kak" data-source="post: 1018804" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018804" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018804">Kak said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I love this so much! Mind if I run with this for a show? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Of course not, always appreciate the plugs!</div>
 
<div class="bbWrapper">Needed this</div>
 
<div class="bbWrapper">I fully admit to having a <b>ME-BIAS</b><br /> <ul> <li data-xf-list-type="ul">I tend to mistrust teachers and experts, because I think „this does not apply to <b>ME</b>“ and „<b>I</b> can do it better“</li> <li data-xf-list-type="ul">I tend to prefer creative and novel business ideas to satisfy <b>MY NEED OF RECOGNITION</b>, when past experience has shown that it might be very risky to start something completely new, opposed to improving on something that works very well already. </li> <li data-xf-list-type="ul">I suffer from confirmation bias, because „<b>I CAN‘T HAVE BAD IDEAS</b>“</li> </ul></div>
 
<div class="bbWrapper">Ive bene running with a me-bias for the while man<br /> <br /> Taken me till last few weeks to recognise it too, but now its been identified it can be worked on<br /> <br /> Swear to god, i&#039;d be stumped if I didn&#039;t have this forum making me check myself on all my bullshit lol</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 81806" data-quote="Kirk84" data-source="post: 1018873" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018873" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018873">Kirk84 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I fully admit to having a <b>ME-BIAS</b><br /> <ul> <li data-xf-list-type="ul">I tend to mistrust teachers and experts, because I think „this does not apply to <b>ME</b>“ and „<b>I</b> can do it better“</li> <li data-xf-list-type="ul">I tend to prefer creative and novel business ideas to satisfy <b>MY NEED OF RECOGNITION</b>, when past experience has shown that it might be very risky to start something completely new, opposed to improving on something that works very well already.</li> <li data-xf-list-type="ul">I suffer from confirmation bias, because „<b>I CAN‘T HAVE BAD IDEAS</b>“</li> </ul> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I think ALL OF US operate with some form of ME-BIAS. <br /> <br /> The question is, does it run our life? <br /> <br /> Is it the dominant predisposition 100% of the time?</div>
 
<div class="bbWrapper">Last line of the OP is a gem.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1018801" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018801" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018801">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> This was a recent post in the Unscripted Text Network and definitely needs its own thread here.<br /> <br /> Has your <b>ME-BIAS</b> backed you into a corner of doing nothing?<br /> Has your <b>ME-BIAS</b> filtered out thousands of good, life-changing business ideas into no ideas?<br /> Has your <b>ME-BIAS</b> stopped you from grinding into a new person and learning new skills?<br /> Has your <b>ME-BIAS</b> kept you on the couch, lamenting about how you don&#039;t have an ideas?<br /> Has your <b>ME-BIAS</b> kept YOU the same this year, like last year, and the year before that?<br /> <br /> An entrepreneur on the INSIDER forum recently complained that he couldn&#039;t identify any ideas.<br /> <br /> After a few questions, it become clear why. The entrepreneur had a <b>ME-BIAS.</b><br /> <br /> In neuroscience, your reticular activating system (RAS) is basically a form of confirmation bias to see what your brain has prioritized into its consciousness. For example, if you buy a new car, you&#039;ll suddenly see that car everywhere. If you believe X, your brain will start to see evidence of X being true.<br /> <br /> This same concept applies to business opportunities.<br /> <br /> People who complain about &quot;not seeing ideas&quot; have a selfish, narrow-minded <b>ME-BIAS</b> and their RAS does the rest.<br /> <br /> Instead of thinking, &quot;<b><i>What can my business do for the world? Or my community?</i></b>&quot; they errantly think &quot;<i><b>What can this business do for me?</b></i>&quot;<br /> <br /> <b>The ME-BIAS.</b><br /> <br /> Opportunities must tightly fit into their tiny box of <b>me</b>, <b>me</b>, and <b>me</b>, often relating to loves, passions, interests, and personal desires. It&#039;s a limited internal focus vs a broader market viewpoint. In the end, opportunities are limitedly filtered through the <b>ME-BIAS</b>, creating very limited ideas for life-changing pursuits.<br /> <br /> Well it&#039;s no shock you can&#039;t find an idea when you&#039;ve backed yourself into a corner of having that idea meet your <b>ME-BIAS</b>.<br /> <br /> When you drop a <b>ME-BIAS</b>, suddenly the world opens up to you, <b>and opportunities are everywhere.</b><br /> <br /> In my community, I know I could start a landscaping company and immediately earn five figures monthly simply by executing better. If I had a <b>ME-BIAS</b>, a landscape maintenance business would NOT be seen as an opportunity. And yet if I was just getting started as an entrepreneur, <u>running that business for 3 or 4 years could change my life, financial-wise, leadership-wise, hiring-wise, management-wise, and for so many other opportunities for personal development.</u><br /> <br /> In the ultimate irony, dropping your ME-BIAS ends up indirectly serving you ... <b>you do indeed feed the ME.</b> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Great post. <br /> <blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1018801" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018801" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018801">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> This was a recent post in the Unscripted Text Network and definitely needs its own thread here.<br /> <br /> Has your <b>ME-BIAS</b> backed you into a corner of doing nothing?<br /> Has your <b>ME-BIAS</b> filtered out thousands of good, life-changing business ideas into no ideas?<br /> Has your <b>ME-BIAS</b> stopped you from grinding into a new person and learning new skills?<br /> Has your <b>ME-BIAS</b> kept you on the couch, lamenting about how you don&#039;t have an ideas?<br /> Has your <b>ME-BIAS</b> kept YOU the same this year, like last year, and the year before that?<br /> <br /> An entrepreneur on the INSIDER forum recently complained that he couldn&#039;t identify any ideas.<br /> <br /> After a few questions, it become clear why. The entrepreneur had a <b>ME-BIAS.</b><br /> <br /> In neuroscience, your reticular activating system (RAS) is basically a form of confirmation bias to see what your brain has prioritized into its consciousness. For example, if you buy a new car, you&#039;ll suddenly see that car everywhere. If you believe X, your brain will start to see evidence of X being true.<br /> <br /> This same concept applies to business opportunities.<br /> <br /> People who complain about &quot;not seeing ideas&quot; have a selfish, narrow-minded <b>ME-BIAS</b> and their RAS does the rest.<br /> <br /> Instead of thinking, &quot;<b><i>What can my business do for the world? Or my community?</i></b>&quot; they errantly think &quot;<i><b>What can this business do for me?</b></i>&quot;<br /> <br /> <b>The ME-BIAS.</b><br /> <br /> Opportunities must tightly fit into their tiny box of <b>me</b>, <b>me</b>, and <b>me</b>, often relating to loves, passions, interests, and personal desires. It&#039;s a limited internal focus vs a broader market viewpoint. In the end, opportunities are limitedly filtered through the <b>ME-BIAS</b>, creating very limited ideas for life-changing pursuits.<br /> <br /> Well it&#039;s no shock you can&#039;t find an idea when you&#039;ve backed yourself into a corner of having that idea meet your <b>ME-BIAS</b>.<br /> <br /> When you drop a <b>ME-BIAS</b>, suddenly the world opens up to you, <b>and opportunities are everywhere.</b><br /> <br /> In my community, I know I could start a landscaping company and immediately earn five figures monthly simply by executing better. If I had a <b>ME-BIAS</b>, a landscape maintenance business would NOT be seen as an opportunity. And yet if I was just getting started as an entrepreneur, <u>running that business for 3 or 4 years could change my life, financial-wise, leadership-wise, hiring-wise, management-wise, and for so many other opportunities for personal development.</u><br /> <br /> In the ultimate irony, dropping your ME-BIAS ends up indirectly serving you ... <b>you do indeed feed the ME.</b> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>This post is so profound it is absolutely unbelievable! The ME-BIAS doesn’t only affect our business life, it affects every single area of our lives. It affects our baseline level of happiness, our relationships, AND our own health. <br /> <br /> We selfishly think: “How can this business make <b>ME</b> a lot of money? How can <b>I</b> impress that person and stroke <b>MY</b> ego? What can <b>I</b> buy so that people can see how much money <b>I</b> make? How can <b>I</b> not embarrass <b>MYSELF</b>?” <br /> <br /> What all these process have in common is everything must revolve around <b>ME</b>. Once we leave this ME-BIAS and start focusing on what we can give, on what others want, then we leave so much suffering behind. <br /> <br /> Since we no longer need anything from anyone, we feel fulfilled. Our cortisol levels go down because we start to live in abundance rather than <b>scarcity</b>. Since our stress levels decreased and bodies start to enter into a state of HEALTH, HEALING and HAPPINESS.<br /> <br /> We live in abundance and are constantly looking to give. We are the first to smile at a stranger. We’re the first to crack a joke and be positive. When we make a social mistake we don’t care about being embarrassed, because it’s not about <b>ME</b> anymore. We make the right choices in our business because it’s not about <b>ME</b> and now it’s about the <i>customer</i>. <br /> <br /> Leaving the ME-BIAS behind isn’t easy, but it can be done. I still have a long way to go. However, life is becoming much more enjoyable because of this mindset shift. Thanks for this post MJ.</div>
 
<div class="bbWrapper">James Lovelock&#039;s Gaia Hypothesis and John Wheeler&#039;s Observer Participatory Principle.<br /> <br /> Just like the universe, the economy literally has a mind or consciousness of it&#039;s own. 90% of the time it&#039;s &quot;access denied&quot; when we try to communicate with it or hold it in our mind.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1018801" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018801" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018801">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> This was a recent post in the Unscripted Text Network and definitely needs its own thread here.<br /> <br /> Has your <b>ME-BIAS</b> backed you into a corner of doing nothing?<br /> Has your <b>ME-BIAS</b> filtered out thousands of good, life-changing business ideas into no ideas?<br /> Has your <b>ME-BIAS</b> stopped you from grinding into a new person and learning new skills?<br /> Has your <b>ME-BIAS</b> kept you on the couch, lamenting about how you don&#039;t have an ideas?<br /> Has your <b>ME-BIAS</b> kept YOU the same this year, like last year, and the year before that?<br /> <br /> An entrepreneur on the INSIDER forum recently complained that he couldn&#039;t identify any ideas.<br /> <br /> After a few questions, it become clear why. The entrepreneur had a <b>ME-BIAS.</b><br /> <br /> In neuroscience, your reticular activating system (RAS) is basically a form of confirmation bias to see what your brain has prioritized into its consciousness. For example, if you buy a new car, you&#039;ll suddenly see that car everywhere. If you believe X, your brain will start to see evidence of X being true.<br /> <br /> This same concept applies to business opportunities.<br /> <br /> People who complain about &quot;not seeing ideas&quot; have a selfish, narrow-minded <b>ME-BIAS</b> and their RAS does the rest.<br /> <br /> Instead of thinking, &quot;<b><i>What can my business do for the world? Or my community?</i></b>&quot; they errantly think &quot;<i><b>What can this business do for me?</b></i>&quot;<br /> <br /> <b>The ME-BIAS.</b><br /> <br /> Opportunities must tightly fit into their tiny box of <b>me</b>, <b>me</b>, and <b>me</b>, often relating to loves, passions, interests, and personal desires. It&#039;s a limited internal focus vs a broader market viewpoint. In the end, opportunities are limitedly filtered through the <b>ME-BIAS</b>, creating very limited ideas for life-changing pursuits.<br /> <br /> Well it&#039;s no shock you can&#039;t find an idea when you&#039;ve backed yourself into a corner of having that idea meet your <b>ME-BIAS</b>.<br /> <br /> When you drop a <b>ME-BIAS</b>, suddenly the world opens up to you, <b>and opportunities are everywhere.</b><br /> <br /> In my community, I know I could start a landscaping company and immediately earn five figures monthly simply by executing better. If I had a <b>ME-BIAS</b>, a landscape maintenance business would NOT be seen as an opportunity. And yet if I was just getting started as an entrepreneur, <u>running that business for 3 or 4 years could change my life, financial-wise, leadership-wise, hiring-wise, management-wise, and for so many other opportunities for personal development.</u><br /> <br /> In the ultimate irony, dropping your ME-BIAS ends up indirectly serving you ... <b>you do indeed feed the ME.</b> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>One of the most common way of business idea generation is to improve existing business practice in the market place that are already profitable. <br /> <br /> When someone says there is no business idea it is like saying there are no profitable business right now or all the profitable business are perfect and have no room for improvement.</div>
 
<div class="bbWrapper">WOW, MJ. Thank you so much for this piece of advice! It is really resonate with me. <br /> And for you guys, who want to know more about RAS i recommend to read : &quot;The answer&quot;. of Allan Pease. I&#039;ve read it recently and now checked the same ideas here from MJ. <br /> <br /> The last phrase are brilliant and hit me hard. Truth. <br /> Thank you MJ, have and amazing day.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1018801" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018801" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018801">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Instead of thinking, &quot;<b><i>What can my business do for the world? Or my community?</i></b>&quot; they errantly think &quot;<i><b>What can this business do for me?</b></i>&quot; </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I think I was guilty of this for years (too much 4HWW indoctrination). I was too selfish. It was all about, &quot;How much money can *I* make?&quot; vs &quot;How much can I help my clients?&quot; <br /> <br /> It&#039;s a big mental shift to make. But it&#039;s a much more rewarding way of doing business (not to mention the boost in referrals!)</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 102271" data-quote="JustMorpheus" data-source="post: 1018944" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018944" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018944">JustMorpheus said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Once we leave this ME-BIAS and start focusing on what we can give, on what others want, then we leave so much suffering behind.<br /> <br /> Since we no longer need anything from anyone, we feel fulfilled </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>So insightful.</div>
 
<div class="bbWrapper">Dropping the ME and looking around was the best thing I ever did for business. By identifying things I could do to HELP other people, my business started doing better than ever. By focusing on others, I indirectly benefitted myself in unimaginable ways. Giving returns ten-fold.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1018801" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1018801" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1018801">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> This was a recent post in the Unscripted Text Network and definitely needs its own thread here.<br /> <br /> Has your <b>ME-BIAS</b> backed you into a corner of doing nothing?<br /> Has your <b>ME-BIAS</b> filtered out thousands of good, life-changing business ideas into no ideas?<br /> Has your <b>ME-BIAS</b> stopped you from grinding into a new person and learning new skills?<br /> Has your <b>ME-BIAS</b> kept you on the couch, lamenting about how you don&#039;t have an ideas?<br /> Has your <b>ME-BIAS</b> kept YOU the same this year, like last year, and the year before that?<br /> <br /> An entrepreneur on the INSIDER forum recently complained that he couldn&#039;t identify any ideas.<br /> <br /> After a few questions, it become clear why. The entrepreneur had a <b>ME-BIAS.</b><br /> <br /> In neuroscience, your reticular activating system (RAS) is basically a form of confirmation bias to see what your brain has prioritized into its consciousness. For example, if you buy a new car, you&#039;ll suddenly see that car everywhere. If you believe X, your brain will start to see evidence of X being true.<br /> <br /> This same concept applies to business opportunities.<br /> <br /> People who complain about &quot;not seeing ideas&quot; have a selfish, narrow-minded <b>ME-BIAS</b> and their RAS does the rest.<br /> <br /> Instead of thinking, &quot;<b><i>What can my business do for the world? Or my community?</i></b>&quot; they errantly think &quot;<i><b>What can this business do for me?</b></i>&quot;<br /> <br /> <b>The ME-BIAS.</b><br /> <br /> Opportunities must tightly fit into their tiny box of <b>me</b>, <b>me</b>, and <b>me</b>, often relating to loves, passions, interests, and personal desires. It&#039;s a limited internal focus vs a broader market viewpoint. In the end, opportunities are limitedly filtered through the <b>ME-BIAS</b>, creating very limited ideas for life-changing pursuits.<br /> <br /> Well it&#039;s no shock you can&#039;t find an idea when you&#039;ve backed yourself into a corner of having that idea meet your <b>ME-BIAS</b>.<br /> <br /> When you drop a <b>ME-BIAS</b>, suddenly the world opens up to you, <b>and opportunities are everywhere.</b><br /> <br /> In my community, I know I could start a landscaping company and immediately earn five figures monthly simply by executing better. If I had a <b>ME-BIAS</b>, a landscape maintenance business would NOT be seen as an opportunity. And yet if I was just getting started as an entrepreneur, <u>running that business for 3 or 4 years could change my life, financial-wise, leadership-wise, hiring-wise, management-wise, and for so many other opportunities for personal development.</u><br /> <br /> In the ultimate irony, dropping your ME-BIAS ends up indirectly serving you ... <b>you do indeed feed the ME.</b> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Well said. Guilty as charged. No more excuses....time to get out of my own way.</div>
 
<div class="bbWrapper">My own bias that holds me back is that people from more developed countries have it easier in almost every aspect of their lives. I feel like I have to struggle just to get to where they&#039;re already at. And as a consequence, I&#039;m starting at a couple of years of disadvantage.<br /> <br /> Also, although I live in a very beautiful country, I tend to focus on the negative aspects of it, like corruption, lack of opportunities, etc, and can&#039;t enjoy what my country has to offer.<br /> <br /> I know what I say is at least partially true, but it&#039;s up to me to use it to my advantage and get stronger and enjoy myself more in the process.</div>
 
<div class="bbWrapper">I&#039;m 6-months into a gardening enterprise over in the UK (after reading all your books but having never started something myself). So far, I&#039;ve had lots of demand, lots of challenges! <br /> <br /> Would be very intrigued to hear where you think execution could be improved in the industry <a href="https://www.thefastlaneforum.com/community/members/1/" class="username" data-xf-init="member-tooltip" data-user-id="1" data-username="@MJ DeMarco">@MJ DeMarco</a><br /> <br /> Agree that if looking at a 3 or 4 year timeframe there is a lot of scope for personal development and lots of need to fill for customers...</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 112297" data-quote="J.R.Roberts" data-source="post: 1022872" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1022872" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1022872">J.R.Roberts said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I&#039;m 6-months into a gardening enterprise over in the UK (after reading all your books but having never started something myself). So far, I&#039;ve had lots of demand, lots of challenges!<br /> <br /> Would be very intrigued to hear where you think execution could be improved in the industry <a href="https://www.thefastlaneforum.com/community/members/1/" class="username" data-xf-init="member-tooltip" data-user-id="1" data-username="@MJ DeMarco">@MJ DeMarco</a><br /> <br /> Agree that if looking at a 3 or 4 year timeframe there is a lot of scope for personal development and lots of need to fill for customers... </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Where abouts in the UK mate? also if you haven&#039;t already you can view this gold lawncare thread <a href="https://www.thefastlaneforum.com/community/threads/starting-and-fastlaning-a-lawn-care-service-business.82747/" class="link link--internal">here</a></div>
 
<div class="bbWrapper">I have been giving this topic a fair bit of consideration the last few hours. I think the me-bias really often stems from it being ME who takes the risk to start, it should be ME who gets the value vouchers generated. Obviously this is flawed thinking as your customer is the one providing value vouchers, so they need to receive the value. When considering my own personal bias, I often find I suffer from this similar but different affliction. I want to create great value for the disenfranchised, but that subgroup often cannot afford a product regardless of value. Very interesting topic and enjoying the takes and discussion thus far.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 99135" data-quote="Joejordan95" data-source="post: 1022875" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1022875" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1022875">Joejordan95 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Where abouts in the UK mate? also if you haven&#039;t already you can view this gold lawncare thread <a href="https://www.thefastlaneforum.com/community/threads/starting-and-fastlaning-a-lawn-care-service-business.82747/" class="link link--internal">here</a> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Thanks Joe, I’m based in Somerset currently. Lawn care is one of the areas I’m trying to upskill on so have started reading the thread What are you working on at the moment?</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 7336" data-quote="Sean Marshall" data-source="post: 1019338" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1019338" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1019338">Sean Marshall said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> It&#039;s a big mental shift to make. But it&#039;s a much more rewarding way of doing business (not to mention the boost in referrals!) </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I&#039;m pretty sure I have also a too strong ME-thinking, but there comes the question, how did you change your mind in this regard and start thinking more about others?<br /> I try it very often but somehow my patterns of thinking are deep.<br /> I do not have a lot of people in my life but now and then I try to offer my help to them and place my own interests after theirs.<br /> Somehow it doesn&#039;t really click for me, what was it for you that made the change in thinking?</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 89611" data-quote="TheWalker" data-source="post: 1040355" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1040355" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1040355">TheWalker said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I&#039;m pretty sure I have also a too strong ME-thinking, but there comes the question, how did you change your mind in this regard and start thinking more about others?<br /> I try it very often but somehow my patterns of thinking are deep.<br /> I do not have a lot of people in my life but now and then I try to offer my help to them and place my own interests after theirs.<br /> Somehow it doesn&#039;t really click for me, what was it for you that made the change in thinking? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>I know it&#039;s a hated book by many, but it can really help you change your mindset to a &quot;people-first&quot; mindset.<br /> The book is &quot;How to Win Friends &amp; Influence People&quot; by Dale Carnegie.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 115359" data-quote="Mountaintea" data-source="post: 1043911" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1043911" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1043911">Mountaintea said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I know it&#039;s a hated book by many, but it can really help you change your mindset to a &quot;people-first&quot; mindset.<br /> The book is &quot;How to Win Friends &amp; Influence People&quot; by Dale Carnegie. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Decent book. Why hated?</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 64612" data-quote="Kevin88660" data-source="post: 1043971" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1043971" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1043971">Kevin88660 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Decent book. Why hated? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Many people feel it&#039;s manipulation and inauthentic</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 115359" data-quote="Mountaintea" data-source="post: 1043911" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1043911" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1043911">Mountaintea said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I know it&#039;s a hated book by many, but it can really help you change your mindset to a &quot;people-first&quot; mindset.<br /> The book is &quot;How to Win Friends &amp; Influence People&quot; by Dale Carnegie. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Thank you very much for the hint. In fact, I finished the book some weeks ago. Yes it definitly helps with some things but still, I feel stuck. Maybe I do expect too much to be happening in a too short time frame...</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 89611" data-quote="TheWalker" data-source="post: 1044099" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1044099" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1044099">TheWalker said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Thank you very much for the hint. In fact, I finished the book some weeks ago. Yes it definitly helps with some things but still, I feel stuck. Maybe I do expect too much to be happening in a too short time frame... </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Where do you feel stuck mate?</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 115359" data-quote="Mountaintea" data-source="post: 1044065" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1044065" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1044065">Mountaintea said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Many people feel it&#039;s manipulation and inauthentic </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>It is pretty much basic social eq stuffs being condensed. <br /> <br /> Be nice. Make others feel wanted and being important, remember their names. Talk in term of their needs not yours. <br /> <br /> It is still useful because common senses are not so common after all.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 64612" data-quote="Kevin88660" data-source="post: 1044102" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1044102" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1044102">Kevin88660 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> It is pretty much basic social eq stuffs being condensed.<br /> <br /> Be nice. Make others feel wanted and being important, remember their names. Talk in term of their needs not yours.<br /> <br /> It is still useful because common senses are not so common after all. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Totally agree with you!<br /> It&#039;s a good reminder.</div>
 

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