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Do you try to leverage this in your business?
It's the age-old adage:
To sell anything, you have to sell yourself first.
My current favourite example of this is Emiri Aizawa.
For those of you who don't know her, the TL;DR story is, she started off leaving home broke, never attended college.
Then she started being a club hostess in various parts of Japan and eventually becoming no. 1 wanted.
When she got famous enough, she started her own fashion line, now raking in huge passive income.
Now currently (according to her instagram) she travels pretty much full time & lives unbelievably extravagantly (I know, I know, there's a lot of fake on instagram, but the profits of her business is a fact).
I've checked out her fashion line. It's nothing special (trust, many many Japanese brands have similar products), so obviously, she's banking mostly on her looks (she has that caucasionized doll-like look the Japanese love, and is the model for her own brand), and partly her previous success as a hostess (she's quit that slow-lane 'business' already, obviously).
But she's truly self-made.
Another example is Kylie Jenner, but she already had her family behind her before she sold anything.
What do you think of this?
Would you ever try to 'throw yourself out there' and promote yourself first before you ever try to sell anything?
If you succeed, you, yourself will become The Brand, and absolutely no-one, no wannabe, can ever replicate or separate it from you. You save on advertisement, SEO, (or whatever is 'in') simply because people already know and search for your name.
Of course the downside is, you'd also have to deal with the fame (some may think it is a positive, but I personally don't).
Well?
It's the age-old adage:
To sell anything, you have to sell yourself first.
My current favourite example of this is Emiri Aizawa.
For those of you who don't know her, the TL;DR story is, she started off leaving home broke, never attended college.
Then she started being a club hostess in various parts of Japan and eventually becoming no. 1 wanted.
When she got famous enough, she started her own fashion line, now raking in huge passive income.
Now currently (according to her instagram) she travels pretty much full time & lives unbelievably extravagantly (I know, I know, there's a lot of fake on instagram, but the profits of her business is a fact).
I've checked out her fashion line. It's nothing special (trust, many many Japanese brands have similar products), so obviously, she's banking mostly on her looks (she has that caucasionized doll-like look the Japanese love, and is the model for her own brand), and partly her previous success as a hostess (she's quit that slow-lane 'business' already, obviously).
But she's truly self-made.
Another example is Kylie Jenner, but she already had her family behind her before she sold anything.
What do you think of this?
Would you ever try to 'throw yourself out there' and promote yourself first before you ever try to sell anything?
If you succeed, you, yourself will become The Brand, and absolutely no-one, no wannabe, can ever replicate or separate it from you. You save on advertisement, SEO, (or whatever is 'in') simply because people already know and search for your name.
Of course the downside is, you'd also have to deal with the fame (some may think it is a positive, but I personally don't).
Well?
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