The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

GOLD! Get a PhD in behaviorial economics in less than 8 minutes...

Accelerate wealth. Build a business that pays freedom. Join more than 70,000 entrepreneurs and register for the Fastlane Entrepreneur forum. Remove ads? Join the INSIDERS.

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
I've Read Rat-Race Escape!
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
32,681
124,809
3,751
Fountain Hills, AZ

André G.

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 30, 2017
34
100
132
23
Portugal
Really enjoying this new material @MJ DeMarco

I noticed the comments on your older videos... It seemed that a lot of people were hinting ways on how you could improve your Youtube content.
Nowadays, we can see that people are enjoying it more and more. Here's the 3 As doing their magic, eh?

I think you should have massive success on Youtube, since nearly everyone on the entrepreneurship market gives typical guru advice.
There is tons of misinformation out there that doesn't even come close to a proper Fastlane advice...

Keep it up!
 

Fastlane Liam

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Feb 10, 2018
381
559
254
24
United Kingdom
Hey MJ Im loving the new videos, they're great quality and that cartoon version of yourself is hilarious!!!

Im actually very excited to see new videos from you, as I was a fan of the old ones on your channel with a few of them downloaded onto my phone to listen to in the car from time to time.
 

WJS

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Dec 3, 2017
109
361
187
MY
Great video! It would be even better if the typo is fixed ;)


Untitled.png
 

CPisHere

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 17, 2011
751
813
341
Louisiana
I'm working on exactly this in my business now.

I've created a unique, brandable guarantee in an industry that largely doesn't guarantee it's work. We have a system that reduces friction for switching to us, we've got a technology that makes client communication easier, I've made my agreement simpler than the competition, and it's all going in a highly professional, personalized folder.

This helps increase leads, conversions, and margins.
 
  • Thread starter
  • Admin
  • #7

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
I've Read Rat-Race Escape!
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
32,681
124,809
3,751
Fountain Hills, AZ
That typo is definitely the most important part of the video.

Agreed. I spent at least 3 hours on that. The rest of the message is meaningless.
 

keith4444

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 13, 2018
38
66
123
44
UK
Love this new video episode @MJ DeMarco is there any chance you can maybe email out when you release a new video? I missed this one until today.
Thanks for making it

Keith
 
D

Deleted50669

Guest
Excellent refresher, I'll be watching this once a week.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

100k

Gold Contributor
Read Millionaire Fastlane
Speedway Pass
Oct 20, 2012
1,447
2,106
576
Is value skewing creating 1-3 USPs and then creating another 3 USPs? (unique selling propositions)

I wonder what 6 USP I could create that people would value for my digital product funnel.

I was thinking about creating a unique character (mascot) and having him be the face of the brand sort of speak.

Not sure what other USPs I could come up with.

It would be great if there was a thread with like 100 or 1000 different examples of USPs /Value Skews to help people get their creative juices going.

Thanks for the upload.

----------------------------

Never mind, I know what to do - just re-watched the video.

Research the industry, find all the attributes offered, choose 6 that you can skew, then let your audience know about your skewed value offering.

From around 4:50 in the video.
 
Last edited:

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
I've Read Rat-Race Escape!
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
32,681
124,809
3,751
Fountain Hills, AZ
Is value skewing creating 1-3 USPs and then creating another 3 USPs? (unique selling propositions)

No, but a USP is the primary value skew.

A value skew can be anything that might compel a buyer sale, from as simple to a nice label on your product to a unique ingredient.
 

Madman1996

Contributor
Read Millionaire Fastlane
Oct 9, 2017
156
97
72
25
Netherlands
Is value skewing creating 1-3 USPs and then creating another 3 USPs? (unique selling propositions)

I wonder what 6 USP I could create that people would value for my digital product funnel.

I was thinking about creating a unique character (mascot) and having him be the face of the brand sort of speak.

Not sure what other USPs I could come up with.

It would be great if there was a thread with like 100 or 1000 different examples of USPs /Value Skews to help people get their creative juices going.

Thanks for the upload.

----------------------------

Never mind, I know what to do - just re-watched the video.

Research the industry, find all the attributes offered, choose 6 that you can skew, then let your audience know about your skewed value offering.

From around 4:50 in the video.
: very interesting thread if I research a industry should I also check out 6 competitors and should I just research the industry through a quick google search or another platform thankyou very much
 

100k

Gold Contributor
Read Millionaire Fastlane
Speedway Pass
Oct 20, 2012
1,447
2,106
576
: very interesting thread if I research a industry should I also check out 6 competitors and should I just research the industry through a quick google search or another platform thankyou very much

Hey,

I'm not sure tbh. But you need to figure out what things compel customers in your niche/industry to buy.

It could be; branding, payment terms/options, delivery options, customer service, guarantee, color/size selections, customization, price, trust factor, social proof, quality or maybe some other things.

You need to research that and figure it out.

Maybe these resources will be of more help to you:

View: https://www.youtube.com/watch?v=q-I6POQOCXg


View: https://www.youtube.com/watch?v=B4ZSGQW0UMI


 

Madman1996

Contributor
Read Millionaire Fastlane
Oct 9, 2017
156
97
72
25
Netherlands
Hey,

I'm not sure tbh. But you need to figure out what things compel customers in your niche/industry to buy.

It could be; branding, payment terms/options, delivery options, customer service, guarantee, color/size selections, customization, price, trust factor, social proof, quality or maybe some other things.

You need to research that and figure it out.

Maybe these resources will be of more help to you:

View: https://www.youtube.com/watch?v=q-I6POQOCXg


View: https://www.youtube.com/watch?v=B4ZSGQW0UMI


Yo Thankyou man have a nice day
 

amp0193

Legendary Contributor
EPIC CONTRIBUTOR
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
May 27, 2013
3,251
14,538
2,804
United States
Takeaway from the video:

List out the entire value array and consciously choose which areas to focus on.

My approach has been more haphazard, skewing value wherever I see fit... but I've never sat down and mapped it out.

I remember reading about this process in Blue Ocean Strategy as well as @100k shared above.


It's time to take a good look at where I stand with competitors, and see what opportunity we have for making new value skews.
 

drmattolesiak

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Aug 18, 2019
27
83
24
32
New Jersey
So I read both books & watched both videos...maybe someone in this forum could help me see something I don't.

I own/operate 2 agencies...one of them is a medical marketing agency and I'm a physician that's also heavily trained in SEO....our tagline is "Digital Marketing Built By Doctors, For Doctors"...so we have a leg up there automatically on other agencies because not only do I "speak" medicine but I can SEO the pants off it in any specialty.

We also have a proprietary tech that triangulates satellites & big data so we can advertise to prospective patients while they sit in our client's direct competitors locations via hyper-mobile targeting. It converts like wildfire.

Despite those two differentiating factors along with a killer website, out-bound email/phone/linkedin lead gen running around the clock, we have trouble keeping the pipeline full sometimes and thus, don't have as many clients as I thought we would.

I am open to any and all ideas!

Thanks guys
-Matt
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Madman1996

Contributor
Read Millionaire Fastlane
Oct 9, 2017
156
97
72
25
Netherlands
Hey,

I'm not sure tbh. But you need to figure out what things compel customers in your niche/industry to buy.

It could be; branding, payment terms/options, delivery options, customer service, guarantee, color/size selections, customization, price, trust factor, social proof, quality or maybe some other things.

You need to research that and figure it out.

Maybe these resources will be of more help to you:

View: https://www.youtube.com/watch?v=q-I6POQOCXg


View: https://www.youtube.com/watch?v=B4ZSGQW0UMI



thanks Man still have some struggle with the value skew method lets say
Should I also check 7 competitors or just 1 of them is enough because word of mouth will spread when that skew is made all the best
 

TheRedShaman

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Nov 17, 2019
17
33
23

Ywan

New Contributor
Dec 3, 2018
21
15
14
Great videos. I have to watch them often to really hammer the most important points home.

So basically that means you can build a successful company in any industry, even those where the competition is the greatest. You just have to find enough value skews and then communicate them well to potential customers.

Is that about right?
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
I've Read Rat-Race Escape!
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
32,681
124,809
3,751
Fountain Hills, AZ
Great videos. I have to watch them often to really hammer the most important points home.

So basically that means you can build a successful company in any industry, even those where the competition is the greatest. You just have to find enough value skews and then communicate them well to potential customers.

Is that about right?

Yes.

Two parts to the equation:

1) Value Skew
2) Communicate

Buyers who have a preference toward those value skews (and see them) will be compelled to buy from you.
 

Sponsored Offers

MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Fox's Web School helps you learn a specialized skill which you can use to get to Fastlane. It's...
  • Sticky
MARKETPLACE NEW: The Best School for Going Fastlane (Now open for summer enrollment)
With 300+ students, the method and/or main sources of traffic don't saturate? Seems web design...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
Hi Fox. Starting the book and got through the introduction. Had a conversation with Andy Black...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Chris is super sharp and is aware of many facets of entrepreneurship and can help get your...

Learn Fastlane Business Skills & Get Profitable Within 30 Days...

Get Started Now

Don't like ads? Remove them while supporting the forum. Subscribe.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom