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Discussion in 'Product Creation, Inventing, Importing, Sourcing' started by MJ DeMarco, Jun 4, 2018.

  1. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    MHP368, Sheens, Scalr and 32 others like this.
  2. André G.
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    André G. Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Really enjoying this new material @MJ DeMarco

    I noticed the comments on your older videos... It seemed that a lot of people were hinting ways on how you could improve your Youtube content.
    Nowadays, we can see that people are enjoying it more and more. Here's the 3 As doing their magic, eh?

    I think you should have massive success on Youtube, since nearly everyone on the entrepreneurship market gives typical guru advice.
    There is tons of misinformation out there that doesn't even come close to a proper Fastlane advice...

    Keep it up!
     
  3. Fastlane Liam
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    Fastlane Liam Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Hey MJ Im loving the new videos, they're great quality and that cartoon version of yourself is hilarious!!!

    Im actually very excited to see new videos from you, as I was a fan of the old ones on your channel with a few of them downloaded onto my phone to listen to in the car from time to time.
     
    ZF Lee, MJ DeMarco and André G. like this.
  4. WJS
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    WJS Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Great video! It would be even better if the typo is fixed ;)


    Untitled.png
     
    ZF Lee likes this.
  5. wade1mil
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    wade1mil ¯\_(ツ)_/¯ Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    That typo is definitely the most important part of the video. Time allocation is on point!
     
    focusedlife and Raoul Duke like this.
  6. CPisHere
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    CPisHere Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I'm working on exactly this in my business now.

    I've created a unique, brandable guarantee in an industry that largely doesn't guarantee it's work. We have a system that reduces friction for switching to us, we've got a technology that makes client communication easier, I've made my agreement simpler than the competition, and it's all going in a highly professional, personalized folder.

    This helps increase leads, conversions, and margins.
     
    jon2089 and jon.a like this.
  7. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Agreed. I spent at least 3 hours on that. The rest of the message is meaningless.
     
    Roli, Romeo D., LynetteP and 2 others like this.
  8. keith4444
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    keith4444 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Love this new video episode @MJ DeMarco is there any chance you can maybe email out when you release a new video? I missed this one until today.
    Thanks for making it

    Keith
     
  9. bigbob
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    bigbob New Contributor FASTLANE INSIDER

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    great, fast, to the point content
     
  10. fortu1992
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    fortu1992 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    subscribe the youtube channel of MJ and you receive a notification when a new video is released
     
  11. 404profound
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    404profound Gold Contributor I've Read UNSCRIPTED Speedway Pass

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    Excellent refresher, I'll be watching this once a week.
     
  12. keith4444
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    keith4444 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Thanks I cant believe I didnt think of that!
     
    fortu1992 likes this.
  13. 100k
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    100k Gold Contributor Read Millionaire Fastlane Speedway Pass

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    Is value skewing creating 1-3 USPs and then creating another 3 USPs? (unique selling propositions)

    I wonder what 6 USP I could create that people would value for my digital product funnel.

    I was thinking about creating a unique character (mascot) and having him be the face of the brand sort of speak.

    Not sure what other USPs I could come up with.

    It would be great if there was a thread with like 100 or 1000 different examples of USPs /Value Skews to help people get their creative juices going.

    Thanks for the upload.

    ----------------------------

    Never mind, I know what to do - just re-watched the video.

    Research the industry, find all the attributes offered, choose 6 that you can skew, then let your audience know about your skewed value offering.

    From around 4:50 in the video.
     
    Last edited: May 10, 2019
    MJ DeMarco likes this.
  14. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Admin Post
    No, but a USP is the primary value skew.

    A value skew can be anything that might compel a buyer sale, from as simple to a nice label on your product to a unique ingredient.
     

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