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MJ DeMarco

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
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Read Rat-Race Escape!
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Joined
Jul 23, 2007
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User Power: 458%
Really enjoying this new material @MJ DeMarco

I noticed the comments on your older videos... It seemed that a lot of people were hinting ways on how you could improve your Youtube content.
Nowadays, we can see that people are enjoying it more and more. Here's the 3 As doing their magic, eh?

I think you should have massive success on Youtube, since nearly everyone on the entrepreneurship market gives typical guru advice.
There is tons of misinformation out there that doesn't even come close to a proper Fastlane advice...

Keep it up!
 
Hey MJ Im loving the new videos, they're great quality and that cartoon version of yourself is hilarious!!!

Im actually very excited to see new videos from you, as I was a fan of the old ones on your channel with a few of them downloaded onto my phone to listen to in the car from time to time.
 
Great video! It would be even better if the typo is fixed ;)


Untitled.webp
 
I'm working on exactly this in my business now.

I've created a unique, brandable guarantee in an industry that largely doesn't guarantee it's work. We have a system that reduces friction for switching to us, we've got a technology that makes client communication easier, I've made my agreement simpler than the competition, and it's all going in a highly professional, personalized folder.

This helps increase leads, conversions, and margins.
 
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wade1mil said:
That typo is definitely the most important part of the video.
Click to expand...

Agreed. I spent at least 3 hours on that. The rest of the message is meaningless.
 
Love this new video episode @MJ DeMarco is there any chance you can maybe email out when you release a new video? I missed this one until today.
Thanks for making it

Keith
 
great, fast, to the point content
 
keith4444 said:
Love this new video episode @MJ DeMarco is there any chance you can maybe email out when you release a new video? I missed this one until today.
Thanks for making it

Keith
Click to expand...

subscribe the youtube channel of MJ and you receive a notification when a new video is released
 
Is value skewing creating 1-3 USPs and then creating another 3 USPs? (unique selling propositions)

I wonder what 6 USP I could create that people would value for my digital product funnel.

I was thinking about creating a unique character (mascot) and having him be the face of the brand sort of speak.

Not sure what other USPs I could come up with.

It would be great if there was a thread with like 100 or 1000 different examples of USPs /Value Skews to help people get their creative juices going.

Thanks for the upload.

----------------------------

Never mind, I know what to do - just re-watched the video.

Research the industry, find all the attributes offered, choose 6 that you can skew, then let your audience know about your skewed value offering.

From around 4:50 in the video.
 
Last edited:
100k said:
Is value skewing creating 1-3 USPs and then creating another 3 USPs? (unique selling propositions)
Click to expand...

No, but a USP is the primary value skew.

A value skew can be anything that might compel a buyer sale, from as simple to a nice label on your product to a unique ingredient.
 
100k said:
Is value skewing creating 1-3 USPs and then creating another 3 USPs? (unique selling propositions)

I wonder what 6 USP I could create that people would value for my digital product funnel.

I was thinking about creating a unique character (mascot) and having him be the face of the brand sort of speak.

Not sure what other USPs I could come up with.

It would be great if there was a thread with like 100 or 1000 different examples of USPs /Value Skews to help people get their creative juices going.

Thanks for the upload.

----------------------------

Never mind, I know what to do - just re-watched the video.

Research the industry, find all the attributes offered, choose 6 that you can skew, then let your audience know about your skewed value offering.

From around 4:50 in the video.
Click to expand...
: very interesting thread if I research a industry should I also check out 6 competitors and should I just research the industry through a quick google search or another platform thankyou very much
 
Madman1996 said:
: very interesting thread if I research a industry should I also check out 6 competitors and should I just research the industry through a quick google search or another platform thankyou very much
Click to expand...

Hey,

I'm not sure tbh. But you need to figure out what things compel customers in your niche/industry to buy.

It could be; branding, payment terms/options, delivery options, customer service, guarantee, color/size selections, customization, price, trust factor, social proof, quality or maybe some other things.

You need to research that and figure it out.

Maybe these resources will be of more help to you:

View: https://www.youtube.com/watch?v=q-I6POQOCXg


View: https://www.youtube.com/watch?v=B4ZSGQW0UMI


www.slideshare.net

Business model navigator 55 business model patterns

Business model navigator 55 business model patterns - Download as a PDF or view online for free
www.slideshare.net www.slideshare.net
 
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100k said:
Hey,

I'm not sure tbh. But you need to figure out what things compel customers in your niche/industry to buy.

It could be; branding, payment terms/options, delivery options, customer service, guarantee, color/size selections, customization, price, trust factor, social proof, quality or maybe some other things.

You need to research that and figure it out.

Maybe these resources will be of more help to you:

View: https://www.youtube.com/watch?v=q-I6POQOCXg


View: https://www.youtube.com/watch?v=B4ZSGQW0UMI


www.slideshare.net

Business model navigator 55 business model patterns

Business model navigator 55 business model patterns - Download as a PDF or view online for free
www.slideshare.net www.slideshare.net
Click to expand...
Yo Thankyou man have a nice day
 
Takeaway from the video:

List out the entire value array and consciously choose which areas to focus on.

My approach has been more haphazard, skewing value wherever I see fit... but I've never sat down and mapped it out.

I remember reading about this process in Blue Ocean Strategy as well as @100k shared above.


It's time to take a good look at where I stand with competitors, and see what opportunity we have for making new value skews.
 
So I read both books & watched both videos...maybe someone in this forum could help me see something I don't.

I own/operate 2 agencies...one of them is a medical marketing agency and I'm a physician that's also heavily trained in SEO....our tagline is "Digital Marketing Built By Doctors, For Doctors"...so we have a leg up there automatically on other agencies because not only do I "speak" medicine but I can SEO the pants off it in any specialty.

We also have a proprietary tech that triangulates satellites & big data so we can advertise to prospective patients while they sit in our client's direct competitors locations via hyper-mobile targeting. It converts like wildfire.

Despite those two differentiating factors along with a killer website, out-bound email/phone/linkedin lead gen running around the clock, we have trouble keeping the pipeline full sometimes and thus, don't have as many clients as I thought we would.

I am open to any and all ideas!

Thanks guys
-Matt
 
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100k said:
Hey,

I'm not sure tbh. But you need to figure out what things compel customers in your niche/industry to buy.

It could be; branding, payment terms/options, delivery options, customer service, guarantee, color/size selections, customization, price, trust factor, social proof, quality or maybe some other things.

You need to research that and figure it out.

Maybe these resources will be of more help to you:

View: https://www.youtube.com/watch?v=q-I6POQOCXg


View: https://www.youtube.com/watch?v=B4ZSGQW0UMI


www.slideshare.net

Business model navigator 55 business model patterns

Business model navigator 55 business model patterns - Download as a PDF or view online for free
www.slideshare.net www.slideshare.net
Click to expand...

thanks Man still have some struggle with the value skew method lets say
Should I also check 7 competitors or just 1 of them is enough because word of mouth will spread when that skew is made all the best
 
MJ DeMarco said:
This is actually PART TWO of the Productocracy video found here...

How entrepreneurs can learn how to print money...

View: https://www.youtube.com/watch?v=LE4iUdRu8sw


Click to expand...
Great videos. I have to watch them often to really hammer the most important points home.

So basically that means you can build a successful company in any industry, even those where the competition is the greatest. You just have to find enough value skews and then communicate them well to potential customers.

Is that about right?
 
Ywan said:
Great videos. I have to watch them often to really hammer the most important points home.

So basically that means you can build a successful company in any industry, even those where the competition is the greatest. You just have to find enough value skews and then communicate them well to potential customers.

Is that about right?
Click to expand...

Yes.

Two parts to the equation:

1) Value Skew
2) Communicate

Buyers who have a preference toward those value skews (and see them) will be compelled to buy from you.
 
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