Greetings, everyone,
I'm currently employed full-time in IT and run a side business specializing in IT consulting. My services encompass cloud development and management, both physical and cloud-based network management, and IT auditing. So far, my clientele has been limited, primarily acquired through word-of-mouth and personal connections. My most significant client contributes between $1,000 to $3,000 a month, but I've noticed a slowdown in their demand.
Recently, a sales agency approached me, offering to generate 1,000 leads per month based on my criteria. They also propose to engage these leads through cold calling and emailing, filtering them through a sales funnel until they're deemed ready for direct meetings with me. The promise is 5 to 10 high-quality meetings per month with potential clients. This service is priced at $750 monthly, locked in a 12-month contract, totaling $9,000. While I can afford this personally, I anticipate covering the cost through my business income. The prospect of elevating my business to the next level is exciting, and the agency's offer sounds promising.
However, some fellow business owners from various industries have suggested that investing in digital marketing, SEO, and Google Ads might yield better-quality clients. I'm not seeking an absolute answer but rather insights, opinions, and alternative perspectives on this matter.
What do you think? Would the sales agency's approach be a wise investment for scaling my business, or should I consider redirecting funds towards digital marketing strategies?
Looking forward to your thoughts and suggestions.
I'm currently employed full-time in IT and run a side business specializing in IT consulting. My services encompass cloud development and management, both physical and cloud-based network management, and IT auditing. So far, my clientele has been limited, primarily acquired through word-of-mouth and personal connections. My most significant client contributes between $1,000 to $3,000 a month, but I've noticed a slowdown in their demand.
Recently, a sales agency approached me, offering to generate 1,000 leads per month based on my criteria. They also propose to engage these leads through cold calling and emailing, filtering them through a sales funnel until they're deemed ready for direct meetings with me. The promise is 5 to 10 high-quality meetings per month with potential clients. This service is priced at $750 monthly, locked in a 12-month contract, totaling $9,000. While I can afford this personally, I anticipate covering the cost through my business income. The prospect of elevating my business to the next level is exciting, and the agency's offer sounds promising.
However, some fellow business owners from various industries have suggested that investing in digital marketing, SEO, and Google Ads might yield better-quality clients. I'm not seeking an absolute answer but rather insights, opinions, and alternative perspectives on this matter.
What do you think? Would the sales agency's approach be a wise investment for scaling my business, or should I consider redirecting funds towards digital marketing strategies?
Looking forward to your thoughts and suggestions.
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