FTE to launch to pivot

[Primer]

Hi I thought I’d post about where I’m at in the hope of some feedback and advice.

18 months ago (3 weeks before my first child was born) I had my true FTE.

Since then i have been working the stressful day job, spending as much quality time as possible with my family, and basically have become nocturnal in order to begin my business.

Before choosing my current master I had 2 entrepreneurial outings of varying successes.

Now, 3rd time round I’m building a SaaS for aspiring professional musicians. My domain knowledge in the music industry is very high, as I was IN the music industry for several years at a high level.

Anyway... it’s kind of hard to go into detail as i don’t want to appear like I’m trying to pitch my product, so without mentioning it here’s the lowdown.

I launched 4 months ago after about a year of building as my family slept.

I have a lot of signups from all over the world (validation) but very few are converting out of the free trial (bummer).

My product is designed for one to one private usage, so there’s not much virality or public sharing going on. Hence the pivot.

I’m launching public facing profiles, so that as well as the direct one to one private sharing, with real time notifications and analytics etc, I’m opening up a public front page for my users so that they can showcase their stuff to the world.

I’m hoping this will drive more widespread sharing. Also this part will be free and the one to one stuff with the clever notifications will be the paid part.

Well I’m sure that was clear as mud, but at least now I’m a little more accountable than I was ten mins ago.

Thanks.

 

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[AllenCrawley]

Dig into the Saas threads here. You'll maybe find some info that will help you out.

Tagging a couple people that come to mind with experience in Saas development. Find their relative threads/posts.
@GIlman @eliquid

 

[MJ DeMarco]

I’m launching public facing profiles, so that as well as the direct one to one private sharing, with real time notifications and analytics etc, I’m opening up a public front page for my users so that they can showcase their stuff to the world.

I’m hoping this will drive more widespread sharing. Also this part will be free and the one to one stuff with the clever notifications will be the paid part.

I don't understand why you wouldn't have done this in the first place? Music is supposed to be shared and enjoyed, not boxed off in a private area where only the composer can hear it. No? Or am I just misunderstanding your service?

Thanks for sharing your journey/progress!