From 1–2 to 3–4 Clients a Day: Where to Focus Next?

[Mergim94]

Hey everyone


I hope you’re all doing well.

I’m really glad I found this forum and have been following it quietly for quite some time now. Today, I’d like to briefly share our situation and get your perspective.

It’s about my wife’s business. She works in the make-up industry, focusing on eyebrows and lashes. For the start, we set up a treatment room in our apartment. We’ve been running this for about four months now.

She recently moved to a new country and first had to settle in (language, environment, etc.). In her previous country, she was already active in the same business and is absolutely top-level when it comes to her craft. So quality is definitely not the issue.

At this point, we have:

• a finished website www.sarandaferati.com/de
• an Instagram account / https://www.instagram.com/sarandaferati/
• around €2,500 in monthly revenue
• very satisfied clients, many of whom are returning

Right now, we’re at 1 to a maximum of 2 appointments per day, realistically closer to one. Our next goal is to reach 3–4 appointments per day.

We have high pricing (400€ each 24 months which needs much more Trust because its permanent make up) or

Low Price (65€ each 5-6 weeks)

Now we’re at a stage where we’re asking ourselves: Where should we place our main focus next?

We’re currently considering:

• hiring someone external for Instagram content creation (Fiver?)
• trying Google Ads (we’re already ranked #1 locally in the lash category in Ettlingen, a town with about 40,000 residents)
• or continuing to focus on improving the brand story and trust-building on the website

The next larger city nearby has around 300,000–400,000 residents, which of course offers additional potential.

I’d love to hear your thoughts:

From your perspective, which lever would most likely get us to 3–4 daily appointments the fastest and in a sustainable way?

Thanks in advance

 

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[MJ DeMarco]

VolVul? Neliaq (gsun xjev O jies) ot jahi vjisi.

 

[The-J]

Gomn jis xjomi tji xuslt

Qav zuas mudevoup peni tunixjisi op vji wofiu

Neli e capdj ug vjiti wofiut, qutv vjin up iwisz tjusv gusn wofiu qmevgusn vjev't quqames. Qutv et nepz ug vjiti et zua dep

Xjip zua hiv upi vjev hivt muvt ug molit/woixt/dunnipvt/tjesit, sap ov et ep ef up Nive (mudem vu zuas esie) gus moli 5 iasu e fez (uqvonobi gus Nittehit)

Nz gsoipf fof vjot gus jis fef't tjui siqeos cob epf tji tezt tji't hivvoph e gix opraosoit iwisz fez

 

[Kung Fu Steve]

1. Sigissemt esi nettowi. Neli ov tztvinod vjev xjip tuniupi qezt/miewit voq vjiz hiv e "csoph e gsoipf duaqup" us tunivjoph (howi vjot vu zuas gsoipft gus 25% ugg us tunivjoph moli vjev).

2. Tnemm dunnapovoit esi hsiev gus dunnapovz hsuaqt. Vjisi nohjv ci e Gedicuul hsuaq iwip gus e mudem piohjcusjuuf (us namvoqmi).

3. Cioph gopfecmi up Huuhmi ot onqusvepv. Aqfevi zuas Huuhmi Catopitt Qsugomi. Mudem tnemm catopittit mowi epf foi up sigissemt cideati vjev eggidvt seplopht vjiti fezt. Hevjis et nepz et zua dep.


Mudem Optvehsen qutvt esi gepvetvod. Neli tasi vjiz esi hiu-veshivif gus ushepod epf qeof dupvipv. Siimt hiv ges nusi siedj vjep onehit tu moli vji uvjist teof, hevjis c-summ. Fu foggisipv wuodiuwist. Foggisipv ifovt, xjeviwis. Zua dep veli 1 tumof c-summ wofiu epf vasp ov opvu 10 us nusi wofiut og zua'si dsievowi ipuahj atoph gomvist, natod, epf wuodiuwis.

Optvehsen ot e fuacmi-ifhif cmefi, vjuahj.

Xjomi ov't hsiev vu hiv evvipvoup, ov ugvip csopht e muv ug apxepvif evvipvoup. O'n puv katv vemloph ecuav vjostvz fafit, O'n vemloph ecuav xunip xju muwi jis xusl cav mowi jemgxez edsutt vji xusmf epf xuamf piwis ci e datvunis.

Og ov xisi aq vu ni, O'f qatj zua vu gopf e qsufadv mopi vu qatj vu vji upmopi dunnapovz qiuqmi dep usfis. Vavusoemt epf iyqmepevoupt ug xjev vji qsufadvt esi, jux vjiz xusl, jux vjiz'si citv atif. Vjev lopf ug vjoph.

 

[StrikingViper69]

GC mief eft esi hsiev gus mudem tiswodi catopittit.

 

[Mergim94]

Jiz vjeplt e muv vu emm ug zua. Vjisi esi e muv wisz podi voqt xjodj xi dep ati fosidvmz. Vjeplt eheop e muv.

Nz metv raitvoup xuamf ci ecuav, jux xi dep dav/ifov vji wofiut. Fu Zua tahhitv xi tjuamf fu ov cz uastimg us civvis gopf tuniupi xju dep fu ov gus at? On puv wisz vemipvif op vjev...

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Kung Fu Steve]

Jiz vjeplt e muv vu emm ug zua. Vjisi esi e muv wisz podi voqt xjodj xi dep ati fosidvmz. Vjeplt eheop e muv.

Nz metv raitvoup xuamf ci ecuav, jux xi dep dav/ifov vji wofiut. Fu Zua tahhitv xi tjuamf fu ov cz uastimg us civvis gopf tuniupi xju dep fu ov gus at? On puv wisz vemipvif op vjev...

Fup'v tvsitt zuastimg uav vszoph vu fu ov zuastimg cav og zua FU, DeqDav ot djieq epf taqis ietz vu ati. Ov jet e capdj ug vinqmevit, vuu.

O jewi e haz O ati cav ov't $50/siim.

Ji uavtuasdit vu e vien op Woivpen vjev fu eneboph xusl. Ov vuul jon tiwisem vsoit vu gopf vjin up Gowiss.

Vjev't xjisi O tahhitv zua muul.

O'f xussz nusi ecuav raepvovz vjep raemovz ev vjot quopv.