Four years ago my current business partner came to me with a vision for a business that he needed help implementing. I saw the potential in it, and now that I have read MJ's books, I believe it covers all the fastlane commandments and have felt re-invigorated to continue. My partner and I were discussing sunsetting the business at the end of the year if we could not move it past self-sustaining to providing a modicum of income.
There is a little more background when I made my introduction here:
Introduction - Read the books and now I am here
Our business is a guitar lesson portal. The problem we are solving is the various frustrations that students have actually learning guitar and making progress with their playing. Issues such as:
I have seen alot of crappy digital content and have seen it make money. I believe we have exceptional content but it is not really getting the exposure because our primary weakness is within marketing...
We usually experience a high bounce rate at the front page- I have worked on load times, different headlines, layouts, etc. When we dont have a high bounce rate at the front page, it seems we struggle with conversions. Sometimes we get conversions and do not know why. That said some of our conversions seem to come from people finding us on page 10 of SERPs or searching something in particular that lands them on one of our lesson pages. Which tells us alot of the sign ups we have are people looking for something specific or for something "different". That something different seems not to be conveyed when we try using FB and Google ads.
So... if you all are willing, I invite you to tell me the good, the bad and the ugly. If anyone wants to have a look at the content or try it out, please let me know and I will arrange for free memberships. Feel free to make suggestions or to tear it all apart.
https://www.levelsforguitar.com/
There is a little more background when I made my introduction here:
Introduction - Read the books and now I am here
Our business is a guitar lesson portal. The problem we are solving is the various frustrations that students have actually learning guitar and making progress with their playing. Issues such as:
- Gaps in the instruction that lead to not knowing how to perform a technique or progress in a skill.
- Teachers or courses that only teach songs and neglect the fundamentals and music theory that truly build a competent guitar player.
- Organization and structure, most of what is out there lacks a clear direction on where to start and where to progress next. This issue is magnified with free YouTube videos and other online guitar lessons websites.
I have seen alot of crappy digital content and have seen it make money. I believe we have exceptional content but it is not really getting the exposure because our primary weakness is within marketing...
We usually experience a high bounce rate at the front page- I have worked on load times, different headlines, layouts, etc. When we dont have a high bounce rate at the front page, it seems we struggle with conversions. Sometimes we get conversions and do not know why. That said some of our conversions seem to come from people finding us on page 10 of SERPs or searching something in particular that lands them on one of our lesson pages. Which tells us alot of the sign ups we have are people looking for something specific or for something "different". That something different seems not to be conveyed when we try using FB and Google ads.
So... if you all are willing, I invite you to tell me the good, the bad and the ugly. If anyone wants to have a look at the content or try it out, please let me know and I will arrange for free memberships. Feel free to make suggestions or to tear it all apart.
https://www.levelsforguitar.com/
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