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Feedback on website - Cleaning Sevices

Discussion in 'Advertising, Marketing, Social Media' started by Roughneck, Mar 28, 2019.

  1. Roughneck
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    Roughneck Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    At the moment I am helping my partner get a local cleaning business into motion, it has been established and has carried out a few jobs but looking to sustain some long term, reoccurring work - both residential and commercial cleaning.

    I am looking to do Adwords campaign shortly to see if we can get some google hits the website, at the current time - our links to the website have been via facebook (posting in buy swap sell groups).

    So please, look at the website I have created. It has been built using Weebly and hosted externally. We wanted a simple but professional look.

    The website still requires some adjusting for it to work 100% on mobile devices.

    www.letitshinecleaning.com.au

    Thanks!
     
  2. Omega
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    Omega Absolute dominationem vitae Read Millionaire Fastlane Speedway Pass

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    " It prides itself in offering a quality cleaning service that is dedicated to not only removing the dirt, but removing the stress of cleaning."

    "We pride ourselves in offering a quality cleaning service that is dedicated to not only removing the dirt, but removing the stress of cleaning."

    And this statement- "'Let It Shine' don't just offer a cleaning service"

    that fix should be obvious enough ^

    In general, some of the wordage needs to be changed around and some grammar looks iffy. Even the "we pride ourselves" statement could totally be changed around to sound a bit more fluid.
     
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  3. 404profound
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    404profound Gold Contributor I've Read UNSCRIPTED Speedway Pass

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    Great design: avoids clutter and gets the point across quick. color scheme is inviting and.. well, clean. No unnecessary features, good user experience.

    Copy could use work in some spots as mentioned above.
     
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  4. Roughneck
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    Roughneck Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Thank you Omega.

    I think sometimes you re-read what you have put on down so many times that you start to miss these small errors. Will change them now.

    What do you think about...

    "We are not only offering a quality cleaning service that is dedicated to removing the dirt, but also removing the stress of cleaning"

    "We pride ourselves in offering quality cleaning with exceptional customer service. Our aim is not only to remove the dirt, but also the stress of cleaning"

    "We pride ourselves in offering quality cleaning with exceptional customer service. Let us worry about the dirt and remove the stress of cleaning."
     
  5. Roughneck
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    Roughneck Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Thanks for comment and looking.
     
  6. Omega
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    Omega Absolute dominationem vitae Read Millionaire Fastlane Speedway Pass

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    I wish I could point and tell you which one is the best however I lack experience and there are others on the forum that could probably help you more in that regard. For the sake of choosing though, I like the second one more than the others.
     
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  7. Roughneck
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    Roughneck Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    No problem. Settled with

    "We prides ourselves in offering quality cleaning with exceptional customer service. Our aim is to not only remove the dirt, but remove the stress of cleaning!"

    Act. Assess. Adjust!
     
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  8. raden1
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    I totally missed the option to look at the other pages on your website at first glance. In other words, it wasn't obvious there were other pages I could go to. With the bar being white, and the logo being the exact same it just kind of blended in.

    It is pretty bureaucratic copy, you might want to consider adding a photo of the team or owner to personalize it some.

    Also:

    Local. Professional. Quality.

    is pretty damn vague for a headline.

    Do you have a USP you can put there instead?
    Are you the only cleaning service in the area?
    Do you clean in x amount of time?
    Are you the only one that does commercial and residential?

    Just off the top of my head:

    Introducing Let It Shine: The Southern Highlands Residential And Commercial Cleaning Solutions

    Finally! You Can Enjoy A Stress-Free Way To Save Time And
    Keep Your Business Or Home Sparkling Clean...


    It's not perfect but you get the point.

    Also, you might want to add an email capture too.

    Thems my thoughts.






     
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  9. TonyStark
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    Maybe include pricing in your page?
     
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  10. Xeon
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    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Really clean website (the colors remind me of the Baskin Robbins logo though......sweet and creamy).

    My only comment is that the hamburger menu isn't readily clear, and some users might miss that especially if they're on desktop view. It's good for mobile though.
    I actually didn't notice it until my 2nd visit to the site.

    On desktop / tablet view, since it's only 5 menu items, I would suggest laying them out below the logo instead of hiding them away (if possible from the Weebly builder).
     
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  11. minivanman
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    minivanman Platinum Contributor Speedway Pass

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    The only way to change the hamburger on Weebly is to switch designs but if you switch designs, it should let everything change over with it. I don't use those hamburgers.

    If you are going for SEO, you need to add more to the pages. Less is not better. I know we talked in private but wasn't that a flyer I saw before? It was GREAT! Anyway, for SEO, make it look like this.

    <h1>Best Maid Service In Wollondilly</h1>

    Local. Professional. Quality.

    Drag over a </> embed code in that spot above those words. Now put this:

    <h1>Best House Cleaning In Macarthur</h1>

    Weebly doesn't have an h1 to drag and drop. And then make a page for each town you are in and do the same thing. You can say, Best Cleaning or Best Maid Service or what ever you want but the h1 is needed in order to get above the other guys on Google. Once the site is published, the <h1> will disappear for the user. Don't just have 23 words on the page. Fill each page with as much as possible. 600 words or more if possible. Tell what makes you different on one page. How you clean or a list of something on another page. Make the ABOUT page..... ABOUT you or the company. If you want it to be your mission page, as you currently have it, change the heading to Our Mission. Either way, it needs about 500 more words on that page and on every page.

    By the way.... I just HAD to use the word Wollondilly :rofl:
     
    Last edited: Mar 29, 2019
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  12. jonahsr
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    jonahsr Contributor

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    Have a look here, I wrote some comments.

    In addition to that, try making your website load faster (especially by serving scaled images). Take a look here, I ran a speed test for you.

    Also, put some more text on there & on the home page, turn each of your menu items (Residential Cleaning etc.) into a section on the page.

    Wishing you lots of success with this!
    P.S. Don't forget to set up local citations as well as Google My Business Profile, it's one of the greatest free traffic sources for local businesses.
     
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  13. Roughneck
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    Roughneck Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Wow, so great responses. Give me a chance and I will respond to each one.

    This forum is wicked!
     
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  14. Danczyk
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    Danczyk Contributor

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    I have no experience with a weebly site but I doubt you will find any customers with that site in fact I am ready to pull a tooth for every client you find. Design is off in my opinion, header is thick, hero image is your logo (logo is cool), there is an out of place footer which is extremely thick, the pictures are generic(why don't you take a picture of your guys doing cleaning), not optimized at all for SEO, your favicon is weebly W, on and on.

    Pls don't be mad, I am just being honest here. My advice is take a look at the top 5 guys in your sector, see what they have done well and do it better. Check the keywords they rank for, and redesign the site around.
     
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  15. Roughneck
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    Roughneck Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Appreciate the feedback. Local. Professional. Quality was something I honestly thought of on the fly, I have re-read that over and over - it doesn't give away any information as to what we are about. I have made a minor update but will change this after some more thought.

    I think our problem with using a saying like "The Southern Highlands Residential And Commercial Cleaning Solutions " is that we plan on covering a large area that spans multiple areas. Would stating a specific one reduce our traffic?

    We have considered this, though at the moment we have had a reasonable amount of enquiries for quoting. I'll see how we go moving forward. Also, haven't done a huge amount of cleaning yet so still finding our feet for pricing/hours to do certain works.

    Thankyou for the comments. Not too familiar as to if this is possible with weebly builder but will keep mucking around with features.

    Haha. Yeah, that's where I live. In the Wollondilly!

    Yes it was the brochures we were discussing - which I have yet made those changes too!!! Thankyou for having a look at the website. I have done some research into the <h> tagging, didn't even know. I'm going to have to do some more research into SEO *head spins*

    Will look at increasing word count on the about and etc.

    Appreciate the feedback. Have started a google my business profile now, thankyou for pointing that out. I will have to look further into local citations.

    I can see what you mean about serving scaled images to increase efficiency. I'll fix this and also keep that in mind for future photos uploaded.

    Cheers for the comments. I have tried to fix that footer before and it will not let me resize any smaller than it currently is, which I agree - is way too thick! Downfalls on a service like Weebly I suppose.

    The pictures are generic, it is one of my goals to start building some stock photos for the business. I basically got those images by searching for free to use stock photos.

    I took the advice on the favicon, have uploaded a new one. Can take 24 hours apparently (?) but it is to change!

    Not angry about the feedback.

    Thanks again everyone so far. Will continue to make some changes and see if I can make it more SEO friendly. It seems to be a trickier exercise then first thought. I will get this side of things sorted out before I move onto adwords.
     
  16. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    1) If your visitors come from Google paid search ads then:

    2) Most of your visitors will come from a mobile.

    Here's a simulation of what your homepage looks like on a mobile.
    How well will it answer 1) above?

    [​IMG]



    3) Further reading:


    Local lead gen simplified:

    Local lead gen stuff:

    Try not to review landing pages in isolation:
     
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  17. minivanman
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    I agree. If you need help, I can help but I'll need to go in and do it myself. Too difficult to explain how to do it.
     
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  18. Merging Left
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    Merging Left Silver Contributor Read Millionaire Fastlane Speedway Pass

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    First off, it should be "We pride", not "We prides". Second sentence should be more active.
    "We remove the dirt AND the stress of cleaning!" Short and to the point.

    I would suggest hiring a professional copywriter off Upwork for $50 to re-write a lot of the language on your pages to really sell.

    You should have a phone number in LARGE FONT, in the very top banner of the page. This is critically important.

    The color of the bottom banner might match your spray bottle image, but it (to me) is really unattractive. I'd suggest more of a blue-gray.

    Can you make a generic pricing page? Personally, I would prefer to get a sense of what I might be paying before contacting. Even "Residential cleaning starting from $X"
     
    raden1 likes this.

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