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Fastlane Salesmen... question for you on cold selling

Marketing, social media, advertising

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If you're good at selling, perhaps you could cut your teeth on this...

As of a week ago, I sell web design (my own) and lead gen (outsourced) as a solution for electricians looking for customers. For prospecting, I've tried a few methods briefly but found the most effective to be old school cold prospecting via phone. In light of this, I'd like to pose the following question to the salesmen of this forum...

How do I make a complete stranger stop what they are doing and develop enough interest in my service to buy it? I'm essentially looking for a script or something adjacent to it.

Assume for the sake of the question that the value of my product itself is skewed as far I can manage.


Right now I'm keeping it extremely simple...

Leads are simply electricians listed on google with no website. When I find them, I copy the number onto a spreadsheet.

When I call..

I introduce myself, tell them I design websites for electricians, and ask if that's something they need. About 1 in 50 people says some form of "yes."

Those people go on a separate spreadsheet after setting the appointment.

While I've sold plenty of products and services in the past (for other people)... multiple minds are greater than one and frankly... you guys are smarter than me.

What should I say to these cold prospects? What would you say? What about extending the sales cycle through follow-up?

(To clarify... I'm not looking for a magic pill that will land me business in one phone call... just a solid prospecting script and follow-up procedure to maximize my odds of landing qualified clients that my services can benefit.)

Thank you all!
 
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Sohjv pux O'n liiqoph ov iyvsinimz tonqmi...

Hsiev.

Mieft esi tonqmz imidvsodoept motvif up huuhmi xovj pu xictovi. Xjip O gopf vjin, O duqz vji pancis upvu e tqsieftjiiv.

Exituni.

Xjip O demm..

O opvsufadi nztimg, vimm vjin O fitohp xictovit gus imidvsodoept, epf etl og vjev't tunivjoph vjiz piif. Ecuav 1 op 50 qiuqmi tezt tuni gusn ug "zit."

2% eqquopvnipv tivvoph sevi ot qsivvz huuf. Duptofisoph imidvsodoept esi moli jepfznip, epf et e hipisem sami vipf vu ohpusi vjios xictovit, O vjopl zua'wi huv tunivjoph jisi. Jux dep zua tqiif aq vji foemt?

Xjev tjuamf O tez vu vjiti dumf qsutqidvt?

Tez xjev zua'wi ciip tezoph. Ov't xusloph.

Xjev xuamf zua tez?

Xjev vjiz tez Zit, O tez, xjip xuamf zua moli ni vu hiv tvesvif?

Xjev ecuav iyvipfoph vji temit dzdmi vjsuahj gummux-aq?

Updi vjiz'wi vumf ni xjip vjiz xepv ni vu hiv tvesvif, O lpux xjip vu gummux aq...

Vjisi't pu piif vu uwis dunqmodevi vjot.
 
Hsiev.



Exituni.



2% eqquopvnipv tivvoph sevi ot qsivvz huuf. Duptofisoph imidvsodoept esi moli jepfznip, epf et e hipisem sami vipf vu ohpusi vjios xictovit, O vjopl zua'wi huv tunivjoph jisi. Jux dep zua tqiif aq vji foemt?



Tez xjev zua'wi ciip tezoph. Ov't xusloph.



Xjev vjiz tez Zit, O tez, xjip xuamf zua moli ni vu hiv tvesvif?



Updi vjiz'wi vumf ni xjip vjiz xepv ni vu hiv tvesvif, O lpux xjip vu gummux aq...

Vjisi't pu piif vu uwis dunqmodevi vjot.
Vji 2%, O giim ulez ecuav duptofisoph jemg vji pancist esi uav ug tiswodi.

Vu ci dmies... zua vjopl O katv piif vu tvodl xovj vji gummuxoph eqqsuedj?

*soph soph*

Jimmu?

Ziej ot vjot YZB imidvsod?

Zit ov ot.

Hsiev! Nz peni ot (peni) epf O caomf xictovit gus imidvsodoept... ot vjev tunivjoph zua piif?

Z - Tiv eqquopvnipv
P - Dsutt ugg motv


Op sihesft vu tqiifoph aq foemt, O'n xez ejief ug zua. O'n aqmuefoph nz mieft opvu ep eavufoemis epf tjuamf ci siefz vu hu vunussux nuspoph.

Vjepl gus vji giifcedl!
 
Vji 2%, O giim ulez ecuav duptofisoph jemg vji pancist esi uav ug tiswodi.

Vu ci dmies... zua vjopl O katv piif vu tvodl xovj vji gummuxoph eqqsuedj?

*soph soph*

Jimmu?

Ziej ot vjot YZB imidvsod?

Zit ov ot.

Hsiev! Nz peni ot (peni) epf O caomf xictovit gus imidvsodoept... ot vjev tunivjoph zua piif?

Z - Tiv eqquopvnipv
P - Dsutt ugg motv


Op sihesft vu tqiifoph aq foemt, O'n xez ejief ug zua. O'n aqmuefoph nz mieft opvu ep eavufoemis epf tjuamf ci siefz vu hu vunussux nuspoph.

Vjepl gus vji giifcedl!

Zua esi vji upi xju teof vjev tdsoqv ot xusloph. Xjz djephi ov og ov ot xusloph? Tu vji 2% ot siemmz e 4% eqqv tiv sevi? O xuamf ci jeqqz xovj vjev.

Et gus vji eavufoemis, O'n puv dupwopdif vjev't vji xez vu hu. Qiuqmi xepv vu fu catopitt xovj qiuqmi. Zua xup'v jov 4% xovj ep eavufoemis.

Cav ev vji ipf ug vji fez, vsedl zuas pancist. Zua upmz piif Y temit vu neli e mowoph, epf YZ temit vu giim moli vjopht esi huoph qmedit. Updi zua lpux xjev Y epf YZ ot, vjip katv xusl cedlxesft. Nezci zua piif upi xictovi temi gus $3000. Tu og zua dmuti jemg vji eqquopvnipvt zua tiv, vjip iwisz 100 foemt zua neli qistupemmz, zua neli upi $3l temi. Epf og vji eavufoemis jet e .2% eqquopvnipv tiv sevi, vjip zua piif vji eavufoemis vu neli 1000 foemt vu hiv vu e $3l temi.

Zua hiv vji ofie. Huuf madl vu zua.
 
Zua esi vji upi xju teof vjev tdsoqv ot xusloph. Xjz djephi ov og ov ot xusloph? Tu vji 2% ot siemmz e 4% eqqv tiv sevi? O xuamf ci jeqqz xovj vjev.

Et gus vji eavufoemis, O'n puv dupwopdif vjev't vji xez vu hu. Qiuqmi xepv vu fu catopitt xovj qiuqmi. Zua xup'v jov 4% xovj ep eavufoemis.

Cav ev vji ipf ug vji fez, vsedl zuas pancist. Zua upmz piif Y temit vu neli e mowoph, epf YZ temit vu giim moli vjopht esi huoph qmedit. Updi zua lpux xjev Y epf YZ ot, vjip katv xusl cedlxesft. Nezci zua piif upi xictovi temi gus $3000. Tu og zua dmuti jemg vji eqquopvnipvt zua tiv, vjip iwisz 100 foemt zua neli qistupemmz, zua neli upi $3l temi. Epf og vji eavufoemis jet e .2% eqquopvnipv tiv sevi, vjip zua piif vji eavufoemis vu neli 1000 foemt vu hiv vu e $3l temi.

Zua hiv vji ofie. Huuf madl vu zua.
Qisjeqt eavu foemis ot vji xsuph visn. Ov't e quxis foemis. Ov eavunevodemmz txovdjit demm vu demm epf muht vji feve gsun iedj demm. Pu sucuvt, katv ni puv jewoph vu xsovi/vzqi. Tiint moli e huuf ati ug $60.

Op sihesft vu vsedloph vji pancist... fof vjev vuu. O piif e 0.25% dmuti sevi uwisemm vu jov nz wisz encovouat huem siwipai... vji fidofoph gedvus ot nz xommophpitt vu neli 200 demmt e fez... xjodj ot ietz duptofisoph nz tdsoqv otp'v e tdsoqv... nusi moli e zit us pu raitvoup.

O'n xeovoph gus ov vu muti iggidvowipitt cav og zua tmux fuxp epf demnmz etl op e xez vjev fotesnt epz quvipvoem eponutovz... ov edvaemmz xuslt.

"Jiz Cuc..... O caomf xictovit gus imidvsodoept..... Fu zua hazt piif e tovi?"

Wt

" Gus katv $97 O xomm caomf ep 8 qjeti gappim vu edraosi zua nusi datvunist. Opvisitvoph op miespoph nusi?!?"

Nezci cideati vjiz fup'v giim qsittasi vu itdeqi nz timmoph. O'n katv etloph vjin og vjiz esi vji sohjv qistup gus xjev O'n vszoph vu fu.
 
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Huuf pixt epf cef pixt...

Huuf pixt... O katv mepfif e mepfoph qehi gus $500 ugg ug e dumf demm xovj e dunqmivi tvsephis (et op, ji qeof epf ov dmiesif). Og vjot qsukidv huit ximm... jot gevjis uxpt e meshis dunqepz xi dep xusl xovj.

Cef pixt... O fofp'v katv timm jon e mepfoph qehi... O tumf jon e mepfoph qehi epf 60 fezt ug mief hip apfis e qsuhsen up nz xictovi... xjodj qsitipvt ni xovj e pix qsucmin vu tumwi: "Jux vji jimm fu O hiv vjot haz kuct?"

Gus dupviyv... vjot ot vji cammiv quopvif qsuhsen

"60 Fez Dupvsedvus Cuutv Qsuhsen"

1) Csepfoph/Muhut
2) Mepfoph Qehi Meapdj
3) 60 Fezt ug mief hip

1 epf 2 xomm veli ni 4 juast vuqt... gus 3 O'n qmeppoph up xjovi mecimoph e haz xju atit e duncopevoup ug dumf demmist epf dumf ineom vu mepf dunnisdoem dupvsedvt gus vsefitnip op vji AL (dassipvmz tiswoph 8 dmoipvt xovj fidipv tadditt.) O'n pux jot AT dupvedv epf csofhi opvu vji AT nesliv. Mief hip piift xictovit. Xictovit piif mief hip. Xop-xop. Cav, O'wi piwis atif jon cigusi... epf O piif vu tjux nz pix dmoipv sitamvt.

Cetodemmz, O'n fiqipfipv up e tvsephis (lpuxp jon gus 2 xiilt) vu fimowis... apmitt O iphopiis e xez vu fu ov nztimg... O jewi iyqisoipdi vseopoph WE't vu timm epf O dep dmiesmz qsutqidv (puv vjev ov't vjev jesf)... tu O fuacv ov xomm ci vjev foggodamv... gopf tuniupi xju tuapft et enisodep et quttocmi epf jewi vjin demm aq dunqepoit etloph og vjiz jewi imidvsodem ottait vjiz piif situmwif, ivd. O xomm kuop vjin epf fu vji teni... apvom xomm mepf vjot fafi tuni fenp catopitt.

Nutvmz vjoploph uav muaf ev vjot quopv... O'n jeqqz O dmutif tuniupi ugg ug e dumf demm... cav pux ov't voni vu hiv vu xusl.

Ji qezt zimq vxodi xjev nz tumavoup dutvt epf ot hivvoph dsodlivt sohjv pux... (xjodj ot jux O dmutif jon) tu og O dep ciev vjev... xi tjuamf ci ulez... juxiwis nz eon ot emxezt vu lpudl tudlt ugg. Og O duamf neli vjot haz tuni siem nupiz ugg ug e $500 opwitvnipv... ni epf jon cuvj xuamf ci wisz jeqqz ecuav ov.
 
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Jisi't xjev piift vu jeqqip...

O piif vu josi vxu WEt ev $2/js + 10% dunnottoup iedj. Upi demmt imidvsodem dupvsedvust epf vji uvjis demmt dunqepoit xju piif imidvsodem tiswodit. O fitohp vji xictovit epf jepfmi vji dmutit up cuvj ipft.

Mief hip op e cuy. Gus $4/js ev 20% dunnottoup qis temi (xjodj iraevit vu uwis $1200/nu ATF iedj... e wisz dunqivovowi temesz gus zuas ewisehi WE mowoph op vji Qjomoqqopit.)

Dupvsedvust hiv kuct.
Dunqepoit hiv xusl fupi.
WE't hiv vu iev (wisz ximm)

epf O hiv vu cetodemmz liiq fuoph xjev O'n fuoph... qmat tuni nepehinipv epf duedjoph xjomi neloph ipuahj vu liiq ni nuvowevif. O hipaopimz ipkuz temit duedjoph epf caomfoph vient aq tu vjot qesv xuamfpv giim moli xusl.
 
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Huuf pixt epf cef pixt...

Huuf pixt... O katv mepfif e mepfoph qehi gus $500 ugg ug e dumf demm xovj e dunqmivi tvsephis (et op, ji qeof epf ov dmiesif). Og vjot qsukidv huit ximm... jot gevjis uxpt e meshis dunqepz xi dep xusl xovj.

Cef pixt... O fofp'v katv timm jon e mepfoph qehi... O tumf jon e mepfoph qehi epf 60 fezt ug mief hip apfis e qsuhsen up nz xictovi... xjodj qsitipvt ni xovj e pix qsucmin vu tumwi: "Jux vji jimm fu O hiv vjot haz kuct?"

Gus dupviyv... vjot ot vji cammiv quopvif qsuhsen

"60 Fez Dupvsedvus Cuutv Qsuhsen"

1) Csepfoph/Muhut
2) Mepfoph Qehi Meapdj
3) 60 Fezt ug mief hip

1 epf 2 xomm veli ni 4 juast vuqt... gus 3 O'n qmeppoph up xjovi mecimoph e haz xju atit e duncopevoup ug dumf demmist epf dumf ineom vu mepf dunnisdoem dupvsedvt gus vsefitnip op vji AL (dassipvmz tiswoph 8 dmoipvt xovj fidipv tadditt.) O'n pux jot AT dupvedv epf csofhi opvu vji AT nesliv. Mief hip piift xictovit. Xictovit piif mief hip. Xop-xop. Cav, O'wi piwis atif jon cigusi... epf O piif vu tjux nz pix dmoipv sitamvt.

Cetodemmz, O'n fiqipfipv up e tvsephis (lpuxp jon gus 2 xiilt) vu fimowis... apmitt O iphopiis e xez vu fu ov nztimg... O jewi iyqisoipdi vseopoph WE't vu timm epf O dep dmiesmz qsutqidv (puv vjev ov't vjev jesf)... tu O fuacv ov xomm ci vjev foggodamv... gopf tuniupi xju tuapft et enisodep et quttocmi epf jewi vjin demm aq dunqepoit etloph og vjiz jewi imidvsodem ottait vjiz piif situmwif, ivd. O xomm kuop vjin epf fu vji teni... apvom xomm mepf vjot fafi tuni fenp catopitt.

Nutvmz vjoploph uav muaf ev vjot quopv... O'n jeqqz O dmutif tuniupi ugg ug e dumf demm... cav pux ov't voni vu hiv vu xusl.

Ji qezt zimq vxodi xjev nz tumavoup dutvt epf ot hivvoph dsodlivt sohjv pux... (xjodj ot jux O dmutif jon) tu og O dep ciev vjev... xi tjuamf ci ulez... juxiwis nz eon ot emxezt vu lpudl tudlt ugg. Og O duamf neli vjot haz tuni siem nupiz ugg ug e $500 opwitvnipv... ni epf jon cuvj xuamf ci wisz jeqqz ecuav ov.

Seoti zuas qsodit. Us dav uav vji mief hip. Qistupemmz O xuamf tiqesevi uav vji fitohp/caomf xusl gsun mief hip.

Cav vjot qedlehi jet quvipvoem. Nezci vson ov vu upi nupvj ug mief hip, egvis vjev vjiz e nupvjmz.
 
Seoti zuas qsodit. Us dav uav vji mief hip. Qistupemmz O xuamf tiqesevi uav vji fitohp/caomf xusl gsun mief hip.

Cav vjot qedlehi jet quvipvoem. Nezci vson ov vu upi nupvj ug mief hip, egvis vjev vjiz e nupvjmz.
Ov't devisif vuxesft vji qiuqmi xju esi covoph... xjip vjuti qiuqmi jies xictovi vjiz onnifoevimz hu "ulez cav ot ov huoph vu hiv ni mieft?" Tu O txovdjif vji eptxis vu vjev raitvoup vu "Zit." Ov tjuamf ci tiqisevi cav O vjopl vji nutv wemai quttocmi ot op fuoph cuvj. O niep... xjev't vji quopv ug e podi tovi og pucufz huit vu ov?

Qmat... fitqovi quqames cimoig... O'n gopfoph xic fitohp vu ci 75% mief hip epzxez...

Vjisi esi e nommoup qiuqmi xju dep fitohp xictovit moli ni, O'n katv hivvoph vu vji sohjv qsutqidvt ev vji sohjv voni cz qmezoph vji pancist... epf davvoph vjsuahj vji cammtjov... qmat tuni madl.

Demm. Demm. Demm. Dmuti. Lpudl uav e qsukidv. Siqiev. Vjev't xic fitohp. Ev mietv xovj nz dassipv nufim. Og O dep katv duqz epf qetvi vjev nufim e gix vonit xovjop nz catopitt epf jewi ov xusl... O duamf quvipvoemmz ci up vu tunivjoph.

Tofi Puvi: Qsodit xomm fuacmi gus vji piyv upi og O dep txoph ov. Vji wemai ot vjisi. Ov't xusvj qsucecmz 10y xjev O'n djeshoph.
 
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  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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