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Explain copywriting to me

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Alan LT

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Nov 1, 2014
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Okay, so let me just say I didn't know what the hell copywriting was til I join this forum. Actually, I still don't know what it exactly is; all I know is that it deals with ads and marketing. Moreover,I'm becoming interested in it because I'm seeing a bunch of this threads, and I'm starting to wonder what magic does it bring.

Now let's get to the questions!

What's is the purpose of copywriting?

What value does it bring?

How does it help you become become a better entrepreneur?

How does one make money off of this?

Is it useful?
 
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Formless

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Brief answers, in order:

The purpose of copywriting is to tell consumers how your product/service will solve their problems.

The value it brings is in explaining to customers the benefits of your product which are relevant to their problems (the alternative is bullshitting, but we don't play that around here.)

It helps you become a better entrepreneur because it teaches you how to understand people's deepest desires. Nobody buys shovels, they buy holes etc.

You can make money off copywriting as a freelance copywriter or by using your skills to promote your own product.

Yes, it is absolutely useful.

Go find the 'Gary Halbert 30 day challenge' thread. Even if you don't want the challenge, read some books off his list. If I had to recommend 2 books to you that explain everything they would be 'Scientific Advertising' and 'Ca$hvertising.' If you read those two, you will have an understanding of what copy is and what it's supposed to do.
 

pickeringmt

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Copy writing is the process of perfectly reproducing text printed from a computer by hand.

It is a tremendous skill that can take years to develop, but in the long run it will save you thousands on printer cartridges.
 

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