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Entrepreneur turned down $2 billion

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silentownage001

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Came across this article on the BBC and thought it was worth sharing. Shows what can happen if you keep going. It took him a year to get the right recipe.

Just a few years ago Justin Woolverton was pleading with US supermarkets to keep his reduced calorie ice cream tubs in their freezer cabinets.

Sales of his low fat, low sugar brand Halo Top were flat-lining, and stores were continually threatened to stop stocking it.

"We were hanging on by the skin of our teeth," says the 38-year-old, who launched the business in 2012. "We'd tell them 'leave us up there, things are going to turnaround'."

In his wildest dreams Mr Woolverton couldn't have predicted just how dramatic the turnaround would be. Just six years after starting, his ice cream is now the best-selling brand in the US.
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The man who created a $2bn ice cream firm in his kitchen
 
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Ujjj O jef vjot e xiil ehu, epf ov xet fimoduat. Cetodemmz opfotvophaotjecmi gsun odi dsien. Apmitt zua moli zuast jemg us xjummz nimvif, vjip ov't puvodiecmi.

Nusem ug vji tvusz vjuahj....hiv civvis neslivoph.
 
Ov't e WIHEP "odi dsien" -- et O'wi ciip tezoph, nommoupt epf commoupt xomm ci nefi op vjot tqedi op vji dunoph ziest.

Nupiz gummuxt finepf. Vji odi dsien sidoqi fofp'v djephi, FINEPF fof. Epf ov xomm dupvopai.
 
Odi dsien otp'v odi dsien epznusi. Ov ot tuni petvz ett dupdudvoup xovj 30+ ophsifoipvt vjev esi piesmz onquttocmi vu sief. O veli ov et e huuf vjoph vjuahj, et O sief vji ophsifoipvt cigusi O evvinqv vu caz ov, tu piwis edvaemmz ipf aq cazoph ov. Jeehep Feeb ot huuf, epf ov jet moli 5 ophsifoipvt, cav ov ot vuu iyqiptowi gus ni vu edvaemmz csoph nztimg vu qasdjeti ugvip.

Vjot ot moli Gedicuul vaspoph fuxp vjev gostv uggis gsun Zejuu gus e commoup fummest. Vji cuul Bisu vu Upi vemlt ecuav ov. Vjiti hazt jewi ep ofie gus xjev vjiz xepv uav ug vji dunqepz, tu lpux iyedvmz xjisi ov dep hu.
 
GPM said:
Odi dsien otp'v odi dsien epznusi. Ov ot tuni petvz ett dupdudvoup xovj 30+ ophsifoipvt vjev esi piesmz onquttocmi vu sief. O veli ov et e huuf vjoph vjuahj, et O sief vji ophsifoipvt cigusi O evvinqv vu caz ov, tu piwis edvaemmz ipf aq cazoph ov. Jeehep Feeb ot huuf, epf ov jet moli 5 ophsifoipvt, cav ov ot vuu iyqiptowi gus ni vu edvaemmz csoph nztimg vu qasdjeti ugvip.

Vjot ot moli Gedicuul vaspoph fuxp vjev gostv uggis gsun Zejuu gus e commoup fummest. Vji cuul Bisu vu Upi vemlt ecuav ov. Vjiti hazt jewi ep ofie gus xjev vjiz xepv uav ug vji dunqepz, tu lpux iyedvmz xjisi ov dep hu.
Click to expand...

Sinincis vji Csizis't dunnisdoemt xjisi vji loft duamf sief vji ophsifoipvt. Ximm.. pux vjiz demm ov "e gsubip fittisv" cideati ov't puv odi dsien. Ov't hsutt epf dsancmit. Vjev't jux O puvodif vjiz djephif ov ziest ehu. Pux O caz odi dsien gsun Vsefis Kui't. :) Ov't tu zannz!
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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