I can tell you WHAT to do and WHY. The HOW is less important. There’s a million ways HOW once you get your WHY right. Your WHY needs to come from a place of helping people. The only way this will work is if your intent is 100% to help those business owners, NOT for it to be some lead gen...

Came across this article on the BBC and thought it was worth sharing. Shows what can happen if you keep going. It took him a year to get the right recipe. The man who created a $2bn ice cream firm in his kitchen