Entrepreneur turned down $2 billion

[silentownage001]

Came across this article on the BBC and thought it was worth sharing. Shows what can happen if you keep going. It took him a year to get the right recipe.

Just a few years ago Justin Woolverton was pleading with US supermarkets to keep his reduced calorie ice cream tubs in their freezer cabinets.

Sales of his low fat, low sugar brand Halo Top were flat-lining, and stores were continually threatened to stop stocking it.

"We were hanging on by the skin of our teeth," says the 38-year-old, who launched the business in 2012. "We'd tell them 'leave us up there, things are going to turnaround'."

In his wildest dreams Mr Woolverton couldn't have predicted just how dramatic the turnaround would be. Just six years after starting, his ice cream is now the best-selling brand in the US.

The man who created a $2bn ice cream firm in his kitchen

 

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[ApparentHorizon]

Ohhh I had this a week ago, and it was delicous. Basically indistinguishable from ice cream. Unless you like yours half or wholly melted, then it's noticeable.

Moral of the story though....get better marketing.

 

[MJ DeMarco]

It's a VEGAN "ice cream" -- as I've been saying, millions and billions will be made in this space in the coming years.

Money follows demand. The ice cream recipe didn't change, DEMAND did. And it will continue.