silentownage001
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- Apr 7, 2013
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Came across this article on the BBC and thought it was worth sharing. Shows what can happen if you keep going. It took him a year to get the right recipe.
The man who created a $2bn ice cream firm in his kitchen
Just a few years ago Justin Woolverton was pleading with US supermarkets to keep his reduced calorie ice cream tubs in their freezer cabinets.
Sales of his low fat, low sugar brand Halo Top were flat-lining, and stores were continually threatened to stop stocking it.
"We were hanging on by the skin of our teeth," says the 38-year-old, who launched the business in 2012. "We'd tell them 'leave us up there, things are going to turnaround'."
In his wildest dreams Mr Woolverton couldn't have predicted just how dramatic the turnaround would be. Just six years after starting, his ice cream is now the best-selling brand in the US.
The man who created a $2bn ice cream firm in his kitchen
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