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eBook about Brand

Fraf88

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I have been working on a new app mobile.
Do you know the best book, helpful and very valuable about branding ?

Thank you in advanced.
 
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AllenCrawley

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I've read dozens of books on branding. Studied branding masters. Nearly every day I read something (book, article, blog, case study) about branding, brand marketing, and the neuroscience behind it. I am absolutely fascinated by it and it is an obsession of mine.

I am in no way an expert on the topic as I’m constantly learning and applying, but I have learned a few things in the last few years that have done me and my business very well.

The top two books I'd recommend are:
  • Brand Seduction
  • Fascinate

Then...
  • Storybranding 2.0
 

Fraf88

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Apr 3, 2016
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I've read dozens of books on branding. Studied branding masters. Nearly every day I read something (book, article, blog, case study) about branding, brand marketing, and the neuroscience behind it. I am absolutely fascinated by it and it is an obsession of mine.

I am in no way an expert on the topic as I’m constantly learning and applying, but I have learned a few things in the last few years that have done me and my business very well.

The top two books I'd recommend are:
  • Brand Seduction
  • Fascinate

Then...
  • Storybranding 2.0



Thank you very much.

What do you think about the book " The 22 Immutable laws of Branding - Al Ries" ?
 
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Niptuck MD

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I've read dozens of books on branding. Studied branding masters. Nearly every day I read something (book, article, blog, case study) about branding, brand marketing, and the neuroscience behind it. I am absolutely fascinated by it and it is an obsession of mine.

I am in no way an expert on the topic as I’m constantly learning and applying, but I have learned a few things in the last few years that have done me and my business very well.

The top two books I'd recommend are:
  • Brand Seduction
  • Fascinate

Then...
  • Storybranding 2.0

good info thanks
 

AllenCrawley

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Oct 13, 2011
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Scottsdale, AZ
Thank you very much.

What do you think about the book " The 22 Immutable laws of Branding - Al Ries" ?
It's good but the others I mentioned are better.
 

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