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Don't let the vocal minority prevent you from making a killing! What is your hater to buyer ratio?

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WHAT'S YOUR HATER TO BUYER RATIO?

*I dislike the word hater, but it gets the point across.

Something I’ve learned when selling a product (software in my case): For every one person that publicly complains and denounces your pricing, value, licensing model, product usefulness, etc, hundreds of people will happily support you and pay you what your product or service is worth. There are people who complain about our pricing because it's $239.99 and it's a subscription. They think that they deserve to get our product for $10 at most or better yet, they want it for free. Similar to what @MJ DeMarco says about someones hate against him/his books not changing his reality, the vocal minority do not change our reality (how much money we're making).

At our pricing ($239.99) it takes 4,167 buyers to generate $1 million in revenue. We have a hater to buyer ratio of approximately 1:200. So for every 200 people that purchase, 1 person complains about our pricing or the fact that it's a subscription. So for every $1 million dollars we stand to make, roughly 21 people will complain about our pricing. Whether they buy or not we will have 200 happy customers to give us reasons why we're worth what we say we are. Is pricing your product higher, but creating 21 new haters worth it if it generates $1 million in revenue? You're damn right it is. People who hate on you and your products are inevitable anyway.

It’s hard to see potential users lashing out against your product that you've put so much effort into, but in the end it’s better to spend your energy talking to customers who easily see your value. If you have hundreds of sales for every one complaining person you’re doing great. If everyone is complaining and you have little to no sales, you need to rethink your strategy or your product offering.

THE GREAT FILTER.

Higher pricing is a filter that prevents you from getting low quality customers.
Say it with me: "Higher pricing is a filter that prevents me from getting customers that I do not want."

The people that are complaining about your pricing are the same exact customers that are making your life a nightmare when you're pricing your product too low. These are the customers that email you 15 times a week because they want you to spoon feed them the answers to all of their problems. They don't want to read documentation, they don't want to follow instructions, and they certainly won't stay subscribed with you for long. The return on your time investment is negative when dealing with these customers, so don't bother. Why would you fight these customers in long email chains just to make $20? F*ck that.

Price your products higher and increase your value skews to ensure that you can charge more. Apply the great filter to your business and enjoy dealing with less undesirable customers.

----------

Ensure that you’re providing immense value with your product, great customer support, and stand by your worth. It sucks to see people dissing your hard work, but it’s water under the bridge and it will not matter a week from now. You are going to get frustrated but it's something you need to learn to deal with.

So whats your hater to buyer ratio, and are you filtering out the customers that you don't want by pricing higher?
 

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Andy Black

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There’s people who even complain about free. Just have a look at comments on useful YouTube videos. They’re the consumers who never produced anything in their life.
 

mon_fi

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There’s people who even complain about free. Just have a look at comments on useful YouTube videos. They’re the consumers who’ve never produced anything in their life.
It is true, my first udemy course was free, i got negative comments. Craziest part is when I put it behind the paywall, I got...positive comments lol
 

SamRussell

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There’s people who even complain about free. Just have a look at comments on useful YouTube videos. They’re the consumers who’ve never produced anything in their life.
Someone once asked me for a refund for their free eBook :rofl:
 

Andy Black

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Ravens_Shadow

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There’s people who even complain about free. Just have a look at comments on useful YouTube videos. They’re the consumers who never produced anything in their life.
Yeah that's another thing i've found. Is that say you actually gave in and found a way to make the product free. You'd probably get even more hate because XYZ is free too but has more features.
 

amp0193

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WHAT'S YOUR HATER TO BUYER RATIO?

*I dislike the word hater, but it gets the point across.

Something I’ve learned when selling a product (software in my case): For every one person that publicly complains and denounces your pricing, value, licensing model, product usefulness, etc, hundreds of people will happily support you and pay you what your product or service is worth. There are people who complain about our pricing because it's $239.99 and it's a subscription. They think that they deserve to get our product for $10 at most or better yet, they want it for free. Similar to what @MJ DeMarco says about someones hate against him/his books not changing his reality, the vocal minority do not change our reality (how much money we're making).

At our pricing ($239.99) it takes 4,167 buyers to generate $1 million in revenue. We have a hater to buyer ratio of approximately 1:200. So for every 200 people that purchase, 1 person complains about our pricing or the fact that it's a subscription. So for every $1 million dollars we stand to make, roughly 21 people will complain about our pricing. Whether they buy or not we will have 200 happy customers to give us reasons why we're worth what we say we are. Is pricing your product higher, but creating 21 new haters worth it if it generates $1 million in revenue? You're damn right it is. People who hate on you and your products are inevitable anyway.

It’s hard to see potential users lashing out against your product that you've put so much effort into, but in the end it’s better to spend your energy talking to customers who easily see your value. If you have hundreds of sales for every one complaining person you’re doing great. If everyone is complaining and you have little to no sales, you need to rethink your strategy or your product offering.

THE GREAT FILTER.

Higher pricing is a filter that prevents you from getting low quality customers.
Say it with me: "Higher pricing is a filter that prevents me from getting customers that I do not want."

The people that are complaining about your pricing are the same exact customers that are making your life a nightmare when you're pricing your product too low. These are the customers that email you 15 times a week because they want you to spoon feed them the answers to all of their problems. They don't want to read documentation, they don't want to follow instructions, and they certainly won't stay subscribed with you for long. The return on your time investment is negative when dealing with these customers, so don't bother. Why would you fight these customers in long email chains just to make $20? F*ck that.

Price your products higher and increase your value skews to ensure that you can charge more. Apply the great filter to your business and enjoy dealing with less undesirable customers.

----------

Ensure that you’re providing immense value with your product, great customer support, and stand by your worth. It sucks to see people dissing your hard work, but it’s water under the bridge and it will not matter a week from now. You are going to get frustrated but it's something you need to learn to deal with.

So whats your hater to buyer ratio, and are you filtering out the customers that you don't want by pricing higher?
Thanks for this man. The haters get me down some time.

And the thought of the number of new haters was a driving force behind my anxiety about a big PR thing in the works.

Im a people pleaser. Hard for me to accept that you can’t make everyone happy
 
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Thanks for this man. The haters get me down some time.

And the thought of the number of new haters was a driving force behind my anxiety about a big PR thing in the works.

Im a people pleaser. Hard for me to accept that you can’t make everyone happy
I'm a people pleaser too. I hate that I cannot make everyone happy. Even if I did manage to "fix" all current things that people complain about (pricing, licensing structure, etc), then these same people would be mad that it took me 15 minutes to respond to a support request instead of doing it in 10 minutes and vow to never buy from us.

Focus on the people who enjoy your products and keep doing what you're doing.
 

sparechange

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I'm doing some marketing stunts here in Vancouver (kids absolutely LOVE IT) it brings joy to my heart seeing little kids smile.

And some people told me to **** off, flip me the bird and whatnot. While others appreciated it, Grant Cardone had some good stuff on his 10x book talking about getting more ''haters'' if you got 10 you should get 100 and so on.

Lots of Karens and Ryans out there in the world...
 

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amp0193

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Focus on the people who enjoy your products and keep doing what you're doing.
Also just like your post above, my problem customers went way down when I raised prices
 

Jemmalee

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Jun 15, 2020
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WHAT'S YOUR HATER TO BUYER RATIO?

*I dislike the word hater, but it gets the point across.

Something I’ve learned when selling a product (software in my case): For every one person that publicly complains and denounces your pricing, value, licensing model, product usefulness, etc, hundreds of people will happily support you and pay you what your product or service is worth. There are people who complain about our pricing because it's $239.99 and it's a subscription. They think that they deserve to get our product for $10 at most or better yet, they want it for free. Similar to what @MJ DeMarco says about someones hate against him/his books not changing his reality, the vocal minority do not change our reality (how much money we're making).

At our pricing ($239.99) it takes 4,167 buyers to generate $1 million in revenue. We have a hater to buyer ratio of approximately 1:200. So for every 200 people that purchase, 1 person complains about our pricing or the fact that it's a subscription. So for every $1 million dollars we stand to make, roughly 21 people will complain about our pricing. Whether they buy or not we will have 200 happy customers to give us reasons why we're worth what we say we are. Is pricing your product higher, but creating 21 new haters worth it if it generates $1 million in revenue? You're damn right it is. People who hate on you and your products are inevitable anyway.

It’s hard to see potential users lashing out against your product that you've put so much effort into, but in the end it’s better to spend your energy talking to customers who easily see your value. If you have hundreds of sales for every one complaining person you’re doing great. If everyone is complaining and you have little to no sales, you need to rethink your strategy or your product offering.

THE GREAT FILTER.

Higher pricing is a filter that prevents you from getting low quality customers.
Say it with me: "Higher pricing is a filter that prevents me from getting customers that I do not want."

The people that are complaining about your pricing are the same exact customers that are making your life a nightmare when you're pricing your product too low. These are the customers that email you 15 times a week because they want you to spoon feed them the answers to all of their problems. They don't want to read documentation, they don't want to follow instructions, and they certainly won't stay subscribed with you for long. The return on your time investment is negative when dealing with these customers, so don't bother. Why would you fight these customers in long email chains just to make $20? F*ck that.

Price your products higher and increase your value skews to ensure that you can charge more. Apply the great filter to your business and enjoy dealing with less undesirable customers.

----------

Ensure that you’re providing immense value with your product, great customer support, and stand by your worth. It sucks to see people dissing your hard work, but it’s water under the bridge and it will not matter a week from now. You are going to get frustrated but it's something you need to learn to deal with.

So whats your hater to buyer ratio, and are you filtering out the customers that you don't want by pricing higher?
I will be totally honest here and say that about 80% of my industry (other businesses) hate me.

why? Because I’m an outspoken honest twat that refrains from lying to people and they just can’t take the honesty.
Im regards to customers.

I average about 2 per year out of around 200.
 

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