Lumo
New Contributor
Hello Forum,
in the past few months I had many conversations with different entrepreneurs.
For example one of them owns a very successful IT Business.
Many times, when I talk about advertising or acquiring new customers with direct response, there is silence.
When I read Dan Kennedy he says that if a business owner can not tell how much he pays for a new customer and what the numbers are, he doesn't own a business, he has a hobby.
Why is it that so many entrepreneurs respond to questions about advertising just with: "I don't know, referral and personal network."
Is it that they want me to discover everything on my own or are these types of entrepreneurs more like an "expert" or "specialist"?
DW
in the past few months I had many conversations with different entrepreneurs.
For example one of them owns a very successful IT Business.
Many times, when I talk about advertising or acquiring new customers with direct response, there is silence.
When I read Dan Kennedy he says that if a business owner can not tell how much he pays for a new customer and what the numbers are, he doesn't own a business, he has a hobby.
Why is it that so many entrepreneurs respond to questions about advertising just with: "I don't know, referral and personal network."
Is it that they want me to discover everything on my own or are these types of entrepreneurs more like an "expert" or "specialist"?
DW
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