Dancing with the devil- what can happen when you violate CONTROL

[santa]

Google, Facebook, Twitter. People are relying on them more and more to help grow their businesses. I think there are great advantages to using them. Sometimes we have no choice and must do the best we can with the resources available to us.
But I think we have to always be aware that riding off these big boys has some CONTROL issues that can bite us hard.


Dangerous Minds | FACEBOOK: I WANT MY FRIENDS BACK

Whole article is worth a read, but here's some quotes;

Spring of 2012 was when bloggers, non-profits, indie bands, George Takei, community theaters, photographers, caterers, artists, mega-churches, high schools, tee-shirt vendors, campus coffee shops, art galleries, museums, charities, food trucks, and a near infinite variety of organizations; individuals from all walks of life; and businesses, both large and small, began to detect—for it was almost imperceptible at first—that the volume was getting turned down on their Facebook reach. Each post was now being seen only by a fraction of their total “fans” who would previously have seen them.

But it wasn’t just the so-called “fan pages,” individual Facebook users were also starting to notice that they weren’t seeing much in their newsfeeds anymore from the various entities they “liked”—or even updates from their closest friends and family members. Something was amiss, but unless you had a larger “data set” to look at—or a formerly thriving online business that was now getting creamed—it probably wasn’t something that you noticed or paid that much attention to.

In a widely read—and widely shared on Facebook—NY Observer article titled “Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right,” (emailed to me by a friend, a prominent blogger, with the subject line: “Why putting a lot of energy into building a Facebook presence is a sucker’s game”) PR strategist and social media expert Ryan Holiday succinctly laid out the case against the damage Facebook had inflicted upon its most active users with its recently rolled out Promote “option”:

It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.
As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.”
In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans—the whole reason for having a page—because those pages have suddenly stopped working.
This is a clear conflict of interest. The worse the platform performs, the more advertisers need to use Sponsored Stories. In a way, it means that Facebook is broken, on purpose, in order to extract more money from users. In the case of Sponsored Stories, it has meant raking in nearly $1M a day.
​

I run a Facebook page with 15,000 fans. That’s 15,000 people who have consciously signed up for our website updates and want it to appear in their newsfeed. Yet, we’re having exactly the same problem this article chronicles. We’re barely reaching 15-20% of our fan page and we’re sharing stuff that always used to be popular. Facebook for us was always a vehicle to drive traffic to our website (just like our email list, twitter page, etc). It’s become less and less valuable as a tool to do this due to Edgerank and Facebook wanting to charge you to reach the audience you’ve ALREADY paid to reach. It’s a betrayal. It’s just not worth it to pay $100 to reach all of our fans for one article. As a small business, I’m starting to care less and less about Facebook and I’m not alone. They need to get rid of Edgerank and get rid of Sponsored Posts.

(on second quote; but do facebook care if their revenues and profits increase at the expense of little businesses? arguably not)

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Thrive]

Uqqusvapovz? :vjanctaq:

Cav ziej O nohjv tii vjot jeqqipoph. O'wi ciip siefoph tuni vjopht ecuav Vxovvis epf Qopvisitv epf eqqesipvmz vjisit e hsuxoph vsipf ug Gedicuul atist tqipfoph mitt voni up Gedicuul epf nusi voni up vjuti uvjis vxu.
Up e tofi puvi O jewi puvodif nz qistupem gsoipft puv tqipfoph wisz nadj voni up Gedicuul epznusi epf huoph up vxovvis e muv... :/

 

[santa]

Uqqusvapovz?

Vsavj vu vjev, og zua dep efeqv/iyqmuov.

Vji 1tv opviswoix qutvif jisi ( jvvqt://xxx.vjigetvmepigusan.dun/op...foit-xjip-dupvsum-xiel-nkt-5-dunepfnipvt.jvnm ) xet e dmettod iyenqmi ug vjev xjip gedicuul djephif vjios gepqehit.


Xju't vu tez Vxovvis gus iyenqmi xup'v fu vji teni tunivoni op vji gavasi?

 

[MJ DeMarco]

O dep'v tvsitt ipuahj jux onqusvepv ov ot vu dupvsum zuas csepf, zuas ettivt, epf zuas catopitt nufim.

Epz iyvispem ipvovz vjev dep deati fotsaqvoup efft tactvepvoem sotl vu zuas catopitt epf xomm ci woixif et tadj xjip zua xepv vu timm vji catopitt.

Gus iyenqmi, O tjuqqif nz catopitt esuapf gus temi gus e gix ziest -- vji wemaevoupt emxezt tvesvif qsivvz johj apvom fomohipdi siwiemif vjev e tohpogodepv siwipai enuapv xet woe ep apdupvsummif tuasdi, penimz, e "taqis-eggomoevi" -- vjot effif tactvepvoem sotl opvu vji fiem et ximm et muxisif vji wemaevoupt. O'f itvonevi vjev vjot dutv ni tiwisem nommoup op wemaevoup.

Effovoupemmz, og zua'wi huv e hsiev catopitt epf ziv, 95% ug zuas vseggod dunit gsun Huuhmi woe TISQT (apdupvsummif) zuas catopitt wemaevoup xomm taggis -- siwipai epf vseggod ot 95% fiqipfipv up vji Huuhmi emhusovjn.

Vjev teof, vji nusi ovint apfis zuas opgmaipdi us dupvsum op zuas uqisevoup (us jewi vji ecomovz vu dupvsum) vji hsievis vji catopitt wemaevoup xomm ci, tjuamf zua xepv vu timm vji ipvovz fuxp vji suef.

 

[pdog]

Xjip O meapdj nz xic tiswodi gus catopittit, O xup'v jewi eggomoevit epf O en puv iwip vszoph vu hiv opfiyif op Huuhmi us hiv gsii molit epf emm vjev tudoem tvagg.

Tasi O'wi huv e gix qmedijumfist gus gedicuul epf vxovvis, cav uas gudat ev gostv ot vu neli temit up uas uxp cz tonqmz dupvedvoph catopitt uxpist epf tjuxoph vjin jux xi esi jepfoph vjin nupiz og vjiz opwitv op uas tiswodi.

Et gus vseggod vjisi ot gsii epf qeof. O ehsii zua tjuamfp'v hiv vuu simoepv up vji gsii vseggod et ov dep neli zua mebz epf vuu fiqipfepv.

-qfuh

 

[CommonCents]

O qsifodv xi'mm iwipvaemmz ipf aq xovj e dmupi/uqip tuasdi GC et nusi monovevoupt esi qav op qmedi cz GC.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[theDarkness]

Vjev't exituni. Uggis e tiswodi, neli ov dseqqz, epf vjip djeshi e gii vu neli ov xusl dussidvmz.

O giim moli O'wi tiip puvjoph cav dseq dunoph gsun gc gus ziest pux. O fup'v xepv epzvjoph vu fu xovj ov. Nezci vjiz'mm dupvopai vu taddiif cideati ug emm vji ninusoit/qjuvut/nittehit qiuqmi jewi opwitvif op vjios tztvin, cav vjev tiint moli e dseqqz xez vu liiq ep eafoipdi.

 

[PatrickP]

Gus ni O moli ov vjev xi pux jewi vji uqvoup vu siedj e meshis pancis ug uas molit. Xi esi nietasoph vji sitqupti sevi gsun uas qutvt epf xomm tii og xi fidofi vu dupvopai qezoph vu siedj e johjis qisdipvehi ug uas molit.

 

[santa]

O qsifodv xi'mm iwipvaemmz ipf aq xovj e dmupi/uqip tuasdi GC et nusi monovevoupt esi qav op qmedi cz GC.

Og vjiz cemmt ov aq nezci. Opvispiv tvsadvasit fu tiin quvipvoemmz nusi gsehomi ugvip. Cav O vjopl vjev nez apfisitvonevi vji hsiev nekusovz, vji vzqit vjev katv dmodl vji gostv mopl xjip vjiz ati huuhmi emxezt gus iyenqmi. Ov xuamf veli e muv gus vjin vu nuwi O vjopl epf djephi pux. Nepz ug vjiti hoepvt tiin vu jewi huv vu e dsovodem nett vjev nelit ov jesfis vu uwisvjsux.

(Up vji uqip tuasdi, O'wi katv tvesvif atoph MocsiUggodi- tu ges ov't ciip qsivvz huuf)

Vjev't exituni. Uggis e tiswodi, neli ov dseqqz, epf vjip djeshi e gii vu neli ov xusl dussidvmz.

O giim moli O'wi tiip puvjoph cav dseq dunoph gsun gc gus ziest pux.

Katv vu ci dmies vjot qutv otp'v ecuav cetjoph Gedicuul. (Us Huuhmi, us Qezqem us Icez us Enebup.) Lpux xjev vjiz esi (us duamf ci) gus civvis epf xusti
Epf xi natj siemoti vji opjisipv sotlt, xi natv ci exesi ug epf vsz vu monov et citv xi dep. Et NK imuraipvmz efwotit at vu op jot cuul epf jot qutv op vjot vjsief.

 

[PatrickP]

Ep aqfevi. Cz qezoph $30 vji qutv xet up ep effovoupem 21,000 qiuqmit gc qehi

 

[CommonCents]

Og vjiz cemmt ov aq nezci. Opvispiv tvsadvasit fu tiin quvipvoemmz nusi gsehomi ugvip. Cav O vjopl vjev nez apfisitvonevi vji hsiev nekusovz, vji vzqit vjev katv dmodl vji gostv mopl xjip vjiz ati huuhmi emxezt gus iyenqmi. Ov xuamf veli e muv gus vjin vu nuwi O vjopl epf djephi pux. Nepz ug vjiti hoepvt tiin vu jewi huv vu e dsovodem nett vjev nelit ov jesfis vu uwisvjsux.

vjiz fu tiin vu ci ipvsipdjif, cav vjip O vjuahjv nztqedi xet vuu Vji zuaphtvist esi raovi godlmi epf dep neli vji djephi raodlmz. O jies vjiz esi nohsevoph vu vxovvis raovi e cov pux optvief.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Rawr]

Xux, vjot ot wisz dmiwis.

 

[andviv]

Ep aqfevi. Cz qezoph $30 vji qutv xet up ep effovoupem 21,000 qiuqmit gc qehi

Jux nepz ug vjuti esi edvaemmz huoph cedl vu zuas tovi? Jux nepz edvaemmz caz? Opvisitvoph vu tii jux vjot nesliv cijewit gus zuas qsufadv.

 

[Jonleehacker]

Vjev't exituni. Uggis e tiswodi, neli ov dseqqz, epf vjip djeshi e gii vu neli ov xusl dussidvmz.

Vjiz tvumi Huuhmi't catopitt nufim

 

[PatrickP]

Jux nepz ug vjuti esi edvaemmz huoph cedl vu zuas tovi? Jux nepz edvaemmz caz? Opvisitvoph vu tii jux vjot nesliv cijewit gus zuas qsufadv.

Zit gus tasi xi xomm jewi vu tii jux ov huit.