I keep hearing over & over how a business needs to have a sales funnel. I've tried in the past without luck but maybe my execution was poor. Here's how I understand a sales funnel:
https://sydneypahire.com.au/guide-to-outdoor-wedding-sound.pdf
I've linked it up to the sendinblue.com mail service so it sends a link to the guide & adds them to the auto responder list. I don't have further steps yet. I just want to see if people will subscribe to the first step.
I've created a opt-in form here:
Portable Battery Powered PA Hire Sydney
I've also created a landing page for traffic from other sources like Facebook or Google Ads:
outdoor-wedding-sound-guide - Sydney PA Hire
Here's my Facebook Ad targeting newly engaged (3 months) within 15km. 4 clicks but no subscribers yet.
Appreciate people's ideas.
- 97% of customers are not ready to buy right now (sounds about right. I get 2.5% conversion from my website.)
- So you offer visitors something of value (e.g. free guide) that they give you their email address for.
- You drip feed them useful content via email.
- This keeps you top of mind when they eventually are ready to buy.
- My hope is that this could double my overall conversion rate to 5%.
https://sydneypahire.com.au/guide-to-outdoor-wedding-sound.pdf
I've linked it up to the sendinblue.com mail service so it sends a link to the guide & adds them to the auto responder list. I don't have further steps yet. I just want to see if people will subscribe to the first step.
I've created a opt-in form here:
Portable Battery Powered PA Hire Sydney
I've also created a landing page for traffic from other sources like Facebook or Google Ads:
outdoor-wedding-sound-guide - Sydney PA Hire
Here's my Facebook Ad targeting newly engaged (3 months) within 15km. 4 clicks but no subscribers yet.
Appreciate people's ideas.
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