The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • NOTICE! The forum software is currently being upgraded. During this time, the forum may have intermittent downtime, specific functions may not be available, and/or the user interface may look different.

Conundrum - I've got the B2B down - how to monetize B2C?

Accelerate wealth. Build a business that pays freedom. Join more than 70,000 entrepreneurs and register for the Fastlane Entrepreneur forum. Remove ads? Join the INSIDERS.

SimplySoniaG

New Contributor
Mar 21, 2021
3
4
11
I'm in the process of creating a statewide directory website. It will include a calendar of events, a resource library, a monthly newsletter. Purposely vague, as it is a start-up with huge potential to become nationwide by state, once I get the kinks worked out.
As an aside: I'm certain my wording will be off, as I am just starting out on this Fast Lane trajectory. I have 30 years of sales and graphic design abilities and I have an amazing track record in selling to businesses.
I've got the B2B down, I think: (my potential base will be about 2,000 small businesses with the absolute positive for the larger corporations-not sure what the number is yet - to see value) This small biz number will expand exponentially as I move to other states.
  • Purchase listing
  • Lead opportunities
  • Advertising - on website and newsletter
  • Networking
  • Creating Events
  • Sponsorship Opportunities
I am having a super challenging time trying to determine how to get the consumer to pay. Might just be a brain cramp, but I've been hashing it over and over in my mind, and not finding the right path, I KNOW there is one!
The information on this site will add value - consumers will be able to find the right people; it will speak to both the pain point and the selfishness of the individual wanting optimum opportunities. It will reach the wanting to feel good sector, the wanting to age healthily sector, the health sector, and the problem solving sector.

Possibly a marketplace?

I don't think I want a paywall, as I think that would deter people. Though open to suggestions.

Can someone with experience help me out? Toss me some ideas?

Thanks a bunch!!
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

BizyDad

My 1st biz sold paper planes. It folded...
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 7, 2019
1,210
3,901
868
Phoenix AZ
So what this site does. Have a paywall for certain exclusive content. Whatever that means for your business. Else, have free value but upsell your own books, guides, white papers, app.
 

Tiago

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Mar 22, 2014
678
924
366
28
For me, this is a bit too vague. Can you offer more information without disclosing what your business is? I think then we could ask the appropriate questions and make more precise suggestions.
 

SimplySoniaG

New Contributor
Mar 21, 2021
3
4
11
For me, this is a bit too vague. Can you offer more information without disclosing what your business is? I think then we could ask the appropriate questions and make more precise suggestions.
More information... Featuring the wellness sector. I will be uploading around 2000 businesses from around the state into a business directory style site. It will be searchable by name, by area and by category. everyone will be listed free of charge with the opportunity to purchase their listings. The calendar will feature everything from workshops to courses to one-off events and activities. The resource library will explain each of the categories in a easy to understand format with links to important info.

Is that enough or do you need more information, and if so, what kind of information are you looking for?
 

Tiago

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Mar 22, 2014
678
924
366
28
One thing that popped into my head: Do people even use directories anymore?

If it's in the health and wellness sector, the way marketing is going is that it's becoming super personalized, and a lot of it is being sold through social media (P.S.: This is NOT a fact, it's my personal opinion. Might be flawed.)

If you don't know how to get customers to pay, what if you brainstormed at least 10 ideas, and found out ways to test your assumptions as fast as possible and with as little effort as possible?

When searching for super-specific help, for example, pricing strategies, I like to use Clarity. They have good experts there where you can pay for 15 minutes of their time and bounce off ideas.
 

Sponsored Offers

  • Sticky
MARKETPLACE  Freelance University: Solve Every Freelance Problem (Especially on Upwork)
FU. 4 DAYS. 50% OFF BLACK FRIDAY SALE! If you're an Upwork freelancer, you'd be a fool not to...
  • Sticky
MARKETPLACE  NEW: The Best School for Going Fastlane (50% Off Deal Now On)
Just added in some more bonus courses so now up to 4... We have a full super detailed...
  • Sticky
MARKETPLACE  You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
One year ago, I was just your average software developer who always consumed content about...
  • Sticky
MARKETPLACE  For Sale: Food Brand with 4 Years of Happy Customers in a Fast-Growing Niche
So to get certified, it cost a fortune? How much exactly? That sucks that these "health...
MARKETPLACE  Fox Web School "Legend" Group Coaching Program 2021
Fox's Web School helps you learn a specialized skill which you can use to get to Fastlane. It's...
MARKETPLACE  Not sure how to start? This free book will teach you how to build a successful web design business
Hi Fox. Starting the book and got through the introduction. Had a conversation with Andy Black...


Don't like ads? Remove them while supporting the forum. Subscribe.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom