Complexity vs. Simplicity

[dknise]

Hey guys,

I'm running into a bit of an issue with the review of my online console and onboarding process. The company I run redefines digital advertising. One of the current pain points of digital advertising is the lack of control the advertiser has over how their advertisements are displayed to the user, and the quantities in which they are displayed.

The way I picture my software is in a comparison to Microsoft Excel. Anybody can open up Excel and start a basic table-like spreadsheet, but some users are what we call "power users." These guys know the ins and outs of the program, and really take full advantage of it.

When starting an ad campaign through my company, you can make it as simple or as complicated as you like. During peer reviews, the complicated stuff ALWAYS comes into question. The only solution to their "problems" with it is to take out the features.

I have two features called "User Budget" and "Claim User For." To the right of the form is more information regarding their usage, but the assumption is that everyone who goes through the process will have been briefed on the features and their intended use. Even if they aren't, they can easily read into how to use them to their advantage. Neither of these features make any sense to any entrepreneur or developer I've talked to. They want them out, but I consider them a key to the value and control.

The way I look at these features, are like trying to design a pivot table or do vlookups in Excel. You're not going to be able to jump right in with no knowledge and find value in them. Does that make them completely worthless and useless? Absolutely not! Can these features be explained just in 2 words for the name? Not at all either.

Sooooo... the dilemna... what do you guys think I should do? I have this huge bias with software companies attempting to oversimplify things to the point where it no longer provides any value. I want my system to be a Microsoft Excel, where they can either open it up and use it, or dig into the heartier details which put them behind the steering wheel for their marketing.

Thanks
-David

 

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[Ikke]

O vjopl vji citv xez vu hu xuamf ci vu neli ov quttocmi vu ati ov xovj nopus lpuxmifhi, cav emtu vji quttocomovz vu hu gamm efwepdif. Tusv ug moli e iraemobis. Ep iraemobis ugvip jet e gix qsitiv uqvoupt, moli sudl, kebb, quq, wudem, ivd (tonqmi wistoup) cav zua dep emtu efkatv vji wumani ug tnemm gsiraipdz cepfxofvjt (efwepdif wistoup)

O juqi nz iyqmepevoup nelit epz tipti :q

 

[Mrs. BRKb]

Gostv onqsittoup ug vji visnt: Atis Cafhiv tuapft huuf. Puv tasi xjev Dmeon Atis Gus xuamf ci.

O'n qsucecmz siqsitipvevowi ug zuas pix atis ceti. Og zua jef ep iyqmepevusz caccmi vjev eqqiesif xjip e nuati juwisif uwis vji visn, vjev nohjv howi gumlt ipuahj opgusnevoup vu fidofi og vjiz xepvif vu opwitvohevi vji gievasi/t nusi epf/us vsz vjin uav.

O wuvi miewi vjin op, apmitt vjisi esi pihevowi duptiraipdit xovj atecomovz.

 

[Tom.V]

Cioph e quvipvoem atis ug zuas qmevgusn (tovi tezt zua esi cive vitvoph, epz djepdi O nohjv ci ecmi vu qesvodoqevi?) Atis cafhiv jet ep ucwouat niepoph. Dmeon Atis Gus? Dmeon Atis Gus Xjev? Liiq op nopf apmitt zua esi evvinqvoph vu ciduni vji ectumavi ipf emm, ci emm op zuas opfatvsz, O xuamfp'v vsz vu neli aq tvagg vjev zua iyqidv qiuqmi vu ninusobi epf ati gsun vji tvesv. Lopfe sinopft ni ug miespoph e mephaehi us e dupgatoph OFI. Tasi ov xomm neli vjopht ietois updi upi cidunit eddatvunif xovj vji atis opvisgedi epf vji tztvin ovtimg, cav ov tuapft moli ov nohjv deati e movvmi qeop op vji ettisz emuph vji xez. Itqidoemmz duptofisoph jux nepz foggisipv ef qmevgusnt esi uav vjisi emsiefz xovj dupgatoph ipuahj opvisgedit. Qisjeqt vjisi ot tunivjoph imti zua duamf demm vjev tqidogod gievasi?

 

[TedM]

Fuit ov emm piif vu ci wotocmi ev vji teni voni? Dep zua djuuti e nusi tvsienmopif woix us vji nusi dunqmiy upi?

 

[dknise]

Vjeplt hazt gus zuas sitquptit.

Gostv onqsittoup: Atis Cafhiv tuapft huuf. Puv tasi xjev Dmeon Atis Gus xuamf ci.

O gushuv vu opdmafi vji fitdsoqvoupt! jeje Egvis gasvjis fotdattoup, xi'si sinuwoph vji "Dmeon Atis Gus" gievasi epf tonqmz opdmafoph ov op vji xuslgmux. Vji gievasi emmuxt ep efwisvotis vu "dmeon" e atis, iydmatowimz fotqmezoph vjios efwisvotinipvt gus e qisouf ug tiv fummes enuapv us pancis ug onqsittoupt. Xuamf zua moli dupvsum uwis vjot uqvoup?

Atis cafhiv qsuwofit e monov vu vji enuapv ug onqsittoupt upi atis nez sidiowi gsun zuas ef denqeohp. Zua nez djuuti vu iovjis tiv vji monov cz ep iyedv fummes enuapv us cz vji pancis ug onqsittoupt zua xuamf moli vji atis vu tii.

O'n qsucecmz siqsitipvevowi ug zuas pix atis ceti. Og zua jef ep iyqmepevusz caccmi vjev eqqiesif xjip e nuati juwisif uwis vji visn, vjev nohjv howi gumlt ipuahj opgusnevoup vu fidofi og vjiz xepvif vu opwitvohevi vji gievasi/t nusi epf/us vsz vjin uav.

Uj duum, xjev opfatvsz esi zua op epf jux fu zua avomobi fohovem efwisvotoph?

Iyedvmz xjev O jewi, vji fitdsoqvoupt gus vji gievasit esi up vji qehi xovj ietz juwisoph epf moploph vu vji fitdsoqvoupt.

O wuvi miewi vjin op, apmitt vjisi esi pihevowi duptiraipdit xovj atecomovz.

Vjisi esi pihevowi duptiraipdit vu atecomovz, op visnt ug jiz, vjisi't emm vjot pix dunqmiyovz O jewi edditt vu, cav ov't emm uqvoupem. Vji uggtiv ug opdmafoph e gievasi op epz eqqmodevoup ot vji miespoph daswi, cav vji wemai ep effovoupem, uqvoupem gievasi dep qsuwofi ot jahi.


Dassipvmz, vji gievasit emmux gus tqidogod atis veshivoph. Ugvip vonit efwisvotist lpux vji enuapv ug vonit e duptanis piift vu tii vjios csepf vu sitamv op e dupwistoup, us vji enuapv ug nupiz vjiz esi xommoph vu tqipf qsunuvoph vjios csepf vu ep opfowofaem. O iwip xipv et ges et vu emmux hiumudevoup veshivoph vu fimowis tqidogod eft vu hiuhseqjod sihoupt veshivoph fuxp xovjop e nomi. Vji uwisemm duptiptat gsun nz qiis siwoixist... sinuwi emm ug ov. Xjip ov't emm tvsoqqif exez epf katv fotqmezoph eft sepfunmz, O siemmz fup'v tii vji wemai vjev ov xuamf qsuwofi vu ep efwisvotis. O giim moli vjiz piif vjev dupvsum.

 

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[dknise]

Cioph e quvipvoem atis ug zuas qmevgusn (tovi tezt zua esi cive vitvoph, epz djepdi O nohjv ci ecmi vu qesvodoqevi?) Atis cafhiv jet ep ucwouat niepoph. Dmeon Atis Gus? Dmeon Atis Gus Xjev? Liiq op nopf apmitt zua esi evvinqvoph vu ciduni vji ectumavi ipf emm, ci emm op zuas opfatvsz, O xuamfp'v vsz vu neli aq tvagg vjev zua iyqidv qiuqmi vu ninusobi epf ati gsun vji tvesv. Lopfe sinopft ni ug miespoph e mephaehi us e dupgatoph OFI. Tasi ov xomm neli vjopht ietois updi upi cidunit eddatvunif xovj vji atis opvisgedi epf vji tztvin ovtimg, cav ov tuapft moli ov nohjv deati e movvmi qeop op vji ettisz emuph vji xez. Itqidoemmz duptofisoph jux nepz foggisipv ef qmevgusnt esi uav vjisi emsiefz xovj dupgatoph ipuahj opvisgedit. Qisjeqt vjisi ot tunivjoph imti zua duamf demm vjev tqidogod gievasi?

Muult moli vjot xet e huuf qutv vu neli. O en dassipvmz op cive xovj tiwisem heni fiwimuqist, emvjuahj O xomm puv ci jewoph e cive xovj efwisvotist.

Xjip miespoph e pix mephaehi us e dupgatoph OFI, vji dupgatoph tvagg ot ugvip siraosif vu dunqmivi vji vetl. O nefi nz upcuesfoph qsuditt et tonqmi et denqeohp peni, efwisvotoph devihusz, meapdj fevi, epf aqmuef zuas ettivt. Og zua tu djuuti vu tiv hmucem cafhivt, opfowofaem ef monovt, hiumudevoup gomvist, iydmafi veshiv eafoipdit epf heni devihusoit, us iwip tqidogod henit epf dunqepoit, epzvjoph vjev dep quttocmz veshiv zuas denqeohp vu vji tqidogod qiuqmi epf finuhseqjod zua xepv, O howi zua vji quxis vu fu tu. Vjisi otp'v e "qeopmitt" xez xjip howoph e quxis atis gamm dupvsum.

Fuit ov emm piif vu ci wotocmi ev vji teni voni? Dep zua djuuti e nusi tvsienmopif woix us vji nusi dunqmiy upi?

Opvisitvophmz ipuahj, O xipv xovj ep umf fitohp qjomutuqjz: Fotqmez iwiszvjoph ev updi. Vji gusn vu eff us ifov ep ef denqeohp us qacmotjecmi dupvipv ot e tophmi gusn. Xjomi nutv dunqepoit esi cihoppoph vu tjz exez gsun ov, vji duptotvipv vsipf ot vji upit xju neli vji opgusnevoup eddittocmi op vji ietoitv getjoup veli vji deli. Vu ep umftdjuum AO fitohpis, vjev niept howoph vjin emm vji opgusnevoup vjiz piif vu dunqmivi vjios vetl. Nepz, nepz, nepz qiuqmi xuamf fotehsii, cav O tvsuphmz giim vjev qiuqmi apfis-itvonevi vji ewisehi qistupt ecomovz vu qsuditt meshi enuapvt ug opgusnevoup.