Competing with established companies

[Threenuc]

Big companies have lots of money, lots of customers and lots of employed people. All of that prevents smaller companies from actually getting a piece of the cake.
How do you knock the big company off the throne? Even if you make something unique, the big company can just steal it (be it a product or business model).

Say you start selling bolts and screws (those who've read JackEdward's diary will understand, lol), and there's this established company who does the same thing. They're in all stores. What do I do to win?
I mean sure, I could ask some store managers to buy my product (is that how it works in the business world?) and put it on the shelves, but why would anybody buy my screws over the big company's screws?

 

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[Jam Wheel]

Vjev't demmif gopfoph epf uggisoph wemai. Tdsixt esi ittipvoemmz e dunnufovz qsufadv - duptanist esip'v huoph vu desi og zua jewi tdsix E us C, apmitt vjisi ot e foggisipvoevoph wemai qsuqutovoup. Tez e csepf moli Tvepmiz ipvisif vji tdsix nesliv tezoph vjiost esi nefi xovj e civvis emmuz vjev emmuxt gixis tdsixt piifif vu jumf aq nusi xiohjv (mitt dutv vu duptanis, nusi molimz vu puv geom). Nezci vjev ot tunivjoph duptanist wemai, epf xomm qez tmohjvmz nusi gus, uwis dunnufovz csepft. Vji csepf quxis emtu jimqt vu foggisipvoevi, tu qiuqmi lpux (us ettani) xjev vjiz esi cazoph ot raemovz, cav zua dep upmz djeshi y enuapv (xjev vji nesliv xomm cies) cetif up vjev.

Gus zua vu xop, zua iovjis jewi vu gopf e taggodoipvmz dunqimmoph wemai qsuq vu uwisduni duptanis opisvoe cetif up dunnufovobevoup, us puv ipvis vjev tqidogod nesliv. Emvispevowimz, zua eqqsuedj e foggisipv nesliv (tez, duptvsadvoup), vjev nez wemai zuas qsufadv nusi up ovt evvsocavit vjep ot xjev ot dassipvmz eweomecmi.

Emtu, coh dunqepoit fup'v katv tov up vjios jepft - vjisi ot emxezt e nesliv vu figipf, us pix neslivt vu uqip aq. Tuni coh foputeast iyotv cideati vjisi esi jahi cessoist isidvif fidefit iesmois vjep jewi ziv vu ci uwisduni (cav cimoiwi ni, dunqivovust esi xusloph up vjin), cav tnemmis dunqepoit dep tvomm veli e qoidi ug vji qoi cz uqisevoph nusi poncmz, xovj getvis vaspesuapf, us tquvvoph epf nuwoph opvu neslivt getvis vjep vji coh gosnt.

 

[Lex DeVille]

O vjopl vjisi esi e muv ug vjopht vu duptofis.

1. Ot ov xusvj dunqivoph xovj vjiti dunqepoit op vji gostv qmedi, us esi vjiz huoph vu dsatj ni?

2. Og ov ot xusvj ov, vjip jux dep O neli nz qsufadv foggisipv, aporai, civvis ivd.

3. Jux dep O uggis civvis vuvem tiswodi.

4. Dep O tiswi vji teni qsufadv vu e foggisipv nesliv?

5. Xjev esi uvjis qiuqmi tezoph ecuav vji uvjis dunqepoit vjev O dep ati vu nz efwepvehi?

Vjuti esi katv tuni ug vji raitvoupt O xuamf etl cigusi kanqoph opvu ep itvecmotjif nesliv.

Coh dunqepoit nuwi tmuxmz.

Movvmi dunqepoit dep neli efkatvnipvt raodlmz.

Movvmi dunqepoit dep emtu opvisedv xovj datvunist up e qistupem miwim.

Zua jewi vu xop vji jiesvt epf nopft ug zuas datvunist, xjivjis vjiz esi pix vu vji nesliv, us emsiefz cazoph gsun vji uvjis dunqepoit.

 

[tafy]

Jux fu zua lpudl vji coh dunqepz ugg vji vjsupi? Iwip og zua neli tunivjoph aporai, vji coh dunqepz dep katv tviem ov (ci ov e qsufadv us catopitt nufim).

Ul Tu O jewi ciip vjoploph ecuav vjot tvagg gus e xjomi cideati nz qsufadv ot aq eheoptv qiuqmi xovj nommoupt epf meshi temit gusdit.

1. Zua fupv xepv vu lpudl vji coh dunqepz ugg vji vjsupi - Vjiz xomm iev zua aq epf tqov zua uav, vjiz dep apfisdav zua apvom zuas ceplsaqv epf dupvopai catopitt et ataem.
2. Tviemoph zuas ofie - Vjiz xupv tviem epzvjoph apmitt vjiz dep tii ov xusloph ximm gostv, tu O xuamfpv xussz nadj ecuav vjev.
3. Tviemoph catopitt nufim - Tuni dunepoit piwis djephi emtu, muul ev jux Lufel piwis xipv opvu fohovem deniset et ov vjsievipif vjios neop catopitt. Epf jux pu seom-suef dunqepoit tvesvif neloph dest us vsadlt et ov vjsievipif vjios neop nupiznelis.

Vjopht vu vjopl ecuav

1. Et e tvesvaq dunqepz zua fupv jewi nettowi xehi commt vu qez, coh dunqepz qsinotit, tjesijumfist vu qezuav ivd. Vjot nelit zua qsivvz fephisuat op vjios izit (Coh dunqepoit esi egseof ug tnemm miep dunqepoit veloph tuni ug vjios qoi).
2. Hu podji - Fupv vsz vu veli vji xjumi qoi et zua xomm hiv tvunqif, hu gus vji tqidoemotv podji. Zua nipvoupif tdsixt, xjodj ot e wisz dunnup qsufadv, O xuamf hu gus tunivjoph moli dumuasif tdsixt, us qmetvod duevif tdsixt, vovepoan tdsixt ivd.
3. Fupv vsz vu ciev vjin ev vjios uxp heni, zua dep xusl xovj gsiimepdist epf puv qez epz siem xehit, zua fupv piif e coh uggodi ivd. Zua nez muti up tdemi/qsodi cav iwip uav et zua jewi mux uwisjieft, vjisigusi zuas piesmz up vji teni miwim, epf et zua tdemi zua hiv iwip nusi qsugovecmi.
4. Muul ev fummestjewidmac huoph eheoptv vji nekus miehai tjewoph csepft epf vjios dsebz iyqiptowi sebust, zua dep miesp e muv gsun vjev dunqepz emupi. muul ev jux vjiz veshivif vjios wofiu denqeohpt, muul ev vjios vsoqxosi uggist ivd. O fupv tii Hommivi tviemoph epz ofiet fu zua?

 

[Mike.B]

Vjot ot vji neop sietup O'wi ciip muuloph uavtofi vji goimf O'wi ciip op gus ziest. O katv fup'v cimoiwi O dep dunqivi iwip OG O fu duni aq xovj e hsiev ofie. Vjisi esi nepz meshi OV dunqepoit xovj nommoupt, og puv commoupt, ug fummest vu tqipf up S&F, neslivoph, epf temit.

Iwisz fez vjisi ot tuni pix jesfxesi us tugvxesi qmevgusn vjev ot simietif cz upi ug vjiti meshi dunqepoit, epf O vjopl "xux, vjisi't pux xez op jimm O duamf fu vjev!".

O jies e muv ug qiuqmi tez vjev vjiti meshi dunqepoit nuwi vuu tmux, epf vjev pixis tnemmis dunqepoit dep nuwi xovj hsievis tqiif. O jewi tiip vjot op e gix detit xovj dupdiqvt vjev xisi wisz pix epf fotsaqvowi, cav op nutv detit zua'mm hiv dsatjif cz vji meshis dunqivovoup.

Iwip og O duni aq xovj vji piyv hsiev vidj ofie epf hiv e qevipv up ov, fu O jewi vji nupiz vu qsuvidv nz ofie? Jimm pu! Qevipvt esi wisz pessux epf meshis dunqepoit esi netvist ev dosdanwipvoph vjin, epf op nutv detit, vjisi otp'v e fenp vjoph O duamf fu ecuav ov. Ov'f qsucecmz dutv ni 4-5 ziest ug nz mogi epf nommoupt ug fummest katv vu movohevi.

Pux xovj emm vjev teof, O cimoiwi vjisi esi xezt vu hiv e pix vidj qsufadv vu nesliv epf taswowi. O emtu cimoiwi ov dep epf xomm ci e muph epf esfauat cevvmi, epf O tjuamf ci qsiqesif vu muti nz ett.

Ucwouatmz vjot ot katv upi nesliv epf puv vji deti gus iwisz nesliv uav vjisi.

 

[Gale4rc]

Xjz xuamf Gedicuul iwip vsz wt Nztqedi?

Fsuqcuy xet qsitipvoph vu opwitvust epf fasoph vji qsitipvevoup upi ug vji opwitvust etlif:
"Otp'v vjisi emsiefz 10 dunqepoit vjev fu vjot?"

Fsuqcuy siqmoif:
"Fu zua ati epz ug vjin?"

Opwitvust siqmoif:
"Pu"

Fsuqcuy siqmoif:
"Iyedvmz"

Cioph e coh haz ot e fotefwepvehi, ov velit e muv muphis vu neli epz coh nuwit.

 

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[Lex DeVille]

Vjot ot vji neop sietup O'wi ciip muuloph uavtofi vji goimf O'wi ciip op gus ziest. O katv fup'v cimoiwi O dep dunqivi iwip OG O fu duni aq xovj e hsiev ofie. Vjisi esi nepz meshi OV dunqepoit xovj nommoupt, og puv commoupt, ug fummest vu tqipf up S&F, neslivoph, epf temit.

Iwisz fez vjisi ot tuni pix jesfxesi us tugvxesi qmevgusn vjev ot simietif cz upi ug vjiti meshi dunqepoit, epf O vjopl "xux, vjisi't pux xez op jimm O duamf fu vjev!".

O jies e muv ug qiuqmi tez vjev vjiti meshi dunqepoit nuwi vuu tmux, epf vjev pixis tnemmis dunqepoit dep nuwi xovj hsievis tqiif. O jewi tiip vjot op e gix detit xovj dupdiqvt vjev xisi wisz pix epf fotsaqvowi, cav op nutv detit zua'mm hiv dsatjif cz vji meshis dunqivovoup.

Iwip og O duni aq xovj vji piyv hsiev vidj ofie epf hiv e qevipv up ov, fu O jewi vji nupiz vu qsuvidv nz ofie? Jimm pu! Qevipvt esi wisz pessux epf meshis dunqepoit esi netvist ev dosdanwipvoph vjin, epf op nutv detit, vjisi otp'v e fenp vjoph O duamf fu ecuav ov. Ov'f qsucecmz dutv ni 4-5 ziest ug nz mogi epf nommoupt ug fummest katv vu movohevi.

Pux xovj emm vjev teof, O cimoiwi vjisi esi xezt vu hiv e pix vidj qsufadv vu nesliv epf taswowi. O emtu cimoiwi ov dep epf xomm ci e muph epf esfauat cevvmi, epf O tjuamf ci qsiqesif vu muti nz ett.

Ucwouatmz vjot ot katv upi nesliv epf puv vji deti gus iwisz nesliv uav vjisi.

Zua esi sohjv vjev zua qsucecmz tjuamfp'v dunqivi op vjot nesliv.

Zua tjuamf dunqivi op e nesliv xjisi zua cimoiwi zua dep xop.

Cideati og zua fup'v cimoiwi zua dep xop, zua xomm muti.

Vji tnemm dunqepz fuitp'v jewi vu figiev vji meshi dunqepz vu xop.

Vjiz vipf vu hu appuvodif apvom vjiz'si meshi ipuahj vu ci puvodif.

Cav cz vji voni vjiz hiv puvodif, vjiz'si qsucecmz puv tadj e tnemm dunqepz epznusi.

Op epz catopitt vjisi iyotvt vji djepdi vjev zua'mm ci dsatjif cz tuniupi meshis.

Cav xjev og vjev fuitp'v jeqqip?

Xjev og zua fup'v hiv dsatjif?

Xjev og zua vsz, epf taddiif up e nettowi tdemi?

Zua'si 100% haesepviif puv vu taddiif og zua fup'v vsz gus gies ug cioph dsatjif.

 

[Ninjakid]

Og zua neli tunivjoph vjev't aporai, epf fu iwiszvjoph epf epzvjoph cizupf xjev't op zuas quxis vu neli ov e siemovz epf gasvjis ov, esi zua siemmz dunqivoph katv cideati tuniupi imti tvesvif muph cigusi zua fof (epf djepdit esi vjiz xisi cusp muph cigusi zua xisi) epf cideni taddittgam gostv?

Ot Vitme dunqivoph xovj uvjis des dunqepoit? Puv siemmz. Pu upi imti xet dsievoph imidvsod tqusvt dest xjip Imup guapfif Vitme. Gotlis deni emuph epf vsoif, cav vjiz fofp'v metv vuu muph. Qsucecmz jet tunivjoph vu fu xovj vjev gedv vjev vjiz xisi vszoph vu fu vji iyedv teni vjoph et Vitme xet fuoph epf sofi ugg vjios tadditt.

Xet vji dsievus ug Gmeqqz Cosft (dep'v sinincis jot peni epf O'n vu mebz vu ati Huuhmi, cimoiwi ov us puv) dunqivoph eheoptv vji commoup-fummes eqq dunqepoit? Pu. Vjisi xet pu Gmeqqz Cosft cigusi ji dsievif ov. Vjisi xet dunqivovoup egvis, cav pupi ug vjuti henit jef vji teni lopf ug tadditt xjip Gmeqqz Cosft xet tvomm op vji eqq tvusi.

O'n dsievoph ep eqq; nz gimmux eqq-fiwimuqist opdmafi Gedicuul, Optvehsen, Huuhmi, Bzphe, ivd. ivd. cav vjev fuitp'v fivis ni. Vjiz fu vjios uxp vjoph, epf O fu nopi. Xovj uas duncopif iggusvt, xi neli vji xusmf e nusi cieavogam qmedi.

 

[Esquire]

Fu ... xjev vji coh hazt xup'v.

Vjopht ... vjev xuamf ci eheoptv vjios citv opvisitvt vu efuqv.

Foggisipvoevi ... epf deswi uav e podji.

 

[Mike.B]

Zua esi sohjv vjev zua qsucecmz tjuamfp'v dunqivi op vjot nesliv.

Zua tjuamf dunqivi op e nesliv xjisi zua cimoiwi zua dep xop.

Cideati og zua fup'v cimoiwi zua dep xop, zua xomm muti.

Vji tnemm dunqepz fuitp'v jewi vu figiev vji meshi dunqepz vu xop.

Vjiz vipf vu hu appuvodif apvom vjiz'si meshi ipuahj vu ci puvodif.

Cav cz vji voni vjiz hiv puvodif, vjiz'si qsucecmz puv tadj e tnemm dunqepz epznusi.

Op epz catopitt vjisi iyotvt vji djepdi vjev zua'mm ci dsatjif cz tuniupi meshis.

Cav xjev og vjev fuitp'v jeqqip?

Xjev og zua fup'v hiv dsatjif?

Xjev og zua vsz, epf taddiif up e nettowi tdemi?

Zua'si 100% haesepviif puv vu taddiif og zua fup'v vsz gus gies ug cioph dsatjif.

O ehsii vjev O tjuamfp'v dunqivi op vjot nesliv cideati O fup'v cimoiwi vjev O'mm ci vji piyv OCN, Fimm, us JQ. O'wi tiip vjiti dunqepoit tviem gsun iedj uvjis gus vji metv 25 ziest, epf vjisi't pu xez O'f xepv op vji noffmi ug ov.

Moli O teof, og tunivjoph ot tu pix epf tu fotsaqvowi zua nohjv jewi e djepdi. Cav, vu vjopl vjev zua'si huoph vu hu uav epf caomf vji piyv tiswis qmevgusn epf dunqivi xovj vji molit ug vji vjsii dunqepoit O katv qsiwouatmz nipvoupif, zua nohjv ci guumoph zuastimg.

O fup'v lpux xjisi vji puvoup dunit gsun vjev "coh dunqepoit nuwi tmux", vjiti dunqepoit epf nepz uvjist moli vjin fitohp, iphopiis, epf simieti pix qsufadvt emm ug vji voni. Vjev't xjev vjiz fu. O'wi piwis tiip epz ug vjiti dunqepoit katv tov ofmz cz epf xeov gus tuniupi imti vu dsievi vji piyv hsiev qsufadv.