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christmas card business

Discussion in 'Ideas, Needs, Concept Feedback' started by pipedream2017, Sep 12, 2017.

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  1. amp0193
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    amp0193 Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Believe me, I know who my atheist friends are.

    Many athiests' favorite hobby is telling everyone how atheist they are.

    It's only a funny gag, if everyone knows that that person is overtly atheist. It'd be downright awkward if you made someone come out of the atheist closet in front of everyone.
     
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  2. G-Man
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    G-Man Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I actually don't think so - If you make cards that aren't crazy hardcore (like the one with all the people drowning), but just snarky, I think you could sell them to both people buying for atheists, and atheists looking to send a barb to their friends.
     
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  3. amp0193
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    amp0193 Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    haha, I think these folks would be 90% of the sales.
     
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  4. Puppy
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    didnt someone say this was a million dollar idea? yep, i think it is
     
  5. ThirtyOne
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    ThirtyOne Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    ahh yes, the [in]famous proselytizer types. to be fair, I'm sure you've got friends on both sides who don't proselytize. how about a card for them at Xmas?

    Outside: Happy Holidays!
    --
    Inside: Whatever that means for you.

    Yours politically correctly,
    amp0193
     
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  6. ThirtyOne
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    ThirtyOne Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    that's an idea: backhanded greeting cards
     
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  7. G-Man
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    G-Man Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Now if someone could just make snarky greeting cards directed at vegans, I could have passive aggressive revenge at this year's company Christmas party.
     
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  8. amp0193
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    amp0193 Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You should make this pizza and bring it to the party:


    View: https://www.youtube.com/watch?v=0MpL1KfYEJg
     
  9. Puppy
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    when i saw this my first thought was, true, but still not as bad as vegans are about it. thanks g-man for going there first. ill be in line right behind you to buy those cards.
     
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  10. amp0193
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    I think this is because atheism isn't as cool as it used to be. Now it's just kind of normal. Back in the day, you were on the fringe if you were an outspoken atheist.

    I definitely agree that vegans (and many similar sub-sets of people with a focus on environment/natural living) are way worse about it.

    Which is why I think that youtube channel is so damn funny.
     
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  11. G-Man
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    It's always good to find out your new coworkers are vegans BEFORE casually (and jokingly) mentioning going hunting as a child.

    OP, I don't know if the vegan or atheist snark plays in the UK, but you might have your greeting card ideas.
     
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  12. amp0193
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    I'm anti-vegan.

    They are eating my food's food.
     
  13. Puppy
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    i try to coexist. i wont shove my steak in your face if you dont shove your tofu in mine. sadly its almost impossible. they agree to not try to force feed me hummus but they still try to swipe my meat and call me a murderer and proclaim their moral superiority (not even joking - true story):rage:

    sorry dont mean to derail the thread into vegan rants. back to greeting cards...
     
  14. pipedream2017
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    thanks for the replies guys. i was also thinking about hitting up local shops and asking if i could have a small space in the shop for 50/50 profits on the cards? opinions?
     
  15. Scot
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    Brilliant! That will definitely differentiate you from other card companies. Why didn't hallmark think of selling in card shops.
     
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  16. ThirtyOne
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    I love it. This guy is definitely a troll. Keep it coming.


    Sent from my iPhone using Tapatalk
     
  17. amp0193
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    A better option would be to design and print 20-30 cards, build out an endcap, and try to sell the whole she-bang to shops. The model you're looking for is wholesale to retail.
     
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    never thought of that. i think it could be a good model to use in the process of testing a product and building a brand. i think i need to seriously consider trying this for my own product project. question - how would i approach shops? who would i talk to? do i make an appointment? have a presentation? i understand the process up to selling it to the shop, then i dont know what to do.
     
    Last edited: Sep 14, 2017
  19. sparechange
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    over saturated imo

    how about this? a website where you create customized letters or cards > send them to a friend? maybe that could be a market, just a random idea
     
  20. amp0193
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    amp0193 Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You talk to the owner or manager of the shop.

    Cold call, walk in, appointment, however. All will work, some will be more effective than others.

    If you have cards that are in some way unique from what's out there and the price is good, and you have a nice little end cap display, then you just gotta tell people about it.

    It's not nearly as complicated as you think it is.
     
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    my project isnt for cards but its still a product i could bring to retail locally. initially i had amazon, a web page, and social media as how i would sell it but im thinking getting it in a store locally would be a good way to test my product and the market and i could get some good info from it.

    i dont think its at all complicated, and i feel dumb for asking how to sell it. once ive made contact i think i can present and sell my product to the store, if they say no then i can find out why and overcome it or try another store. its the making contact part i just dont know how to do. i dont know how to contact appropiately or what is appropiate and whats not.

    i can see myself walking in and being like hey i have this product and no one in the area carries it. if you carry it will bring more business to you and set you apart as you will be THE place to go to get this product. here is how my product will appeal and add value to the consumer and to your business [quick bullet points of benefits/value]. i have created a display to use or can configure it to be used in shelf space allotted. i would like a 6 month spot/trial. so what duya say? ...and i also see that not working. i think i have the right idea and concept but my excution plan is still flawed because i simply dont know and have no experience in that aspect of the process
     
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  22. amp0193
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    amp0193 Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You're not dumb for asking. 1.5 years ago, I felt the same way. Wholesale to retail was a mystery. Now it's not. I get it, there's no guidebook, and there's not a lot of writeups online about selling to retail.

    You won't learn any of that stuff until you just do it. Go make a fool of yourself and have some awkward conversations, and yes, you will quickly learn what to say and what not say. There is no substitution for just trying. Just pick a method and give it a go. I was working a full-time job when I started the wholesale side of my business, and got all my leads via cold emails, as I couldn't get away during the day to call or meet with people in person. The conversion rate was low, but it got my foot in the door.

    Sounds fine. Before any of that, the first question you need to ask is, "I'm so and so with XXX company. Who's the appropriate person to speak to about new product lines?". Don't waste your time pitching to a non-decision maker.

    Dedicate a week to attempting to sell. You will make a fool of yourself, but after a week, you will have experience.


    See all those other products on the shelves? The owners of those companies didn't know what they were doing either. Until they did.


    Alternatively, hire some sales reps. See the link in my signature about distributors. All of my new wholesale accounts are now coming to me with no work being done on my part.
     
    Last edited: Sep 14, 2017
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  23. Bulgano
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    The idea is good as a concept, but by doing Christmas cards, you are leaving yourself to a closed market. Why make it so you only make a profit 1 month of the year, when instead you could generalise and appeal to the "General Card" market instead?
    AKA; Instead of limiting yourself to Christmas Cards, offer that as well as Father/Mother's Day cards, Birthday cards, Get-well soon, etc...

    Although, that being said, the only market for that to my knowledge is primarily dominated by "moonpig" and other similar sites.

    In the wise words of Biophase, you need to take the idea and improve it so that you can say to consumers that you offer a better product than what "moonpig" offers.
     
  24. ThirtyOne
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    Whatever you do, all along the way, make sure that your angle is adding value/making money for them. They will listen and respond.
     
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  25. Imgal
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    My first thoughts on reading the post?

    You could replace "Christmas cards" with just about any other word "Car", "Television" or "Potato".

    Too goddamn generic... which rveryone has done a great job of pointing out since.

    That isn't however my biggest concern @pipedream2017 . There was no mention of the consumer in your post, and more importantly what their pain point or problem was.

    If you'd come in and said I've discovered that 10% of all Christmas card buyers suffer severe papercuts from the cards that are on the market and I'm going to print mine on some cloud like soft material to get around this, I'd think you were prime for success.

    Currently, all you're doing is joining a long line of people doing exactly the same thing meaning margins are low and you'll be spending all of your time fighting to stand out instead of doing so because you have a unique product.
     
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