Case Study - From page 8 to page 1 on Google

[andviv]

I wrote a LONG post explaining this case and then I lost it before posting (operator error, not used to the new forum format yet).

Basically, a customer approached us for SEO help.

Store running on Volusion.
Lots of images. Not enough text.
Ranking in pages 7, 8 or 9 for main keywords.

To give you an idea, let's assume his store sells "Dancing Shoes". Users also search for "Dancing Shoe".

See Adwords keyword research to see volume:
View attachment 2025

To make the long story short, I decided to tackle sub-niches instead of the main keywords directly.

I gave him pointers to go after "Salsa Dancing shoes" first, optimize the main page for that line of products, and then we moved on for "Ballet Dancing Shoes"... we did this for 5 keywords.

We optimized the alt for the images, to be something like: "Salsa Dancing Shoes - Black Shinny"

Then we worked on linking to those sub-niches with the right anchor text. Ex: Anchor text was "Salsa Dancing Shoes".

After researching the competitors I decided it was better to take this approach, instead of going for the main keywords upfront.

The strategy was to build credibility about the sub-niches and then, by association, the main keyword would be picked up.

As I said, I had written a more detailed description of what we did, but I lost it and I am tired, so I will post some pics to provide more info, and I will answer questions later.

Thanks for any feedback/questions you provide.


Competition as it was about the time we started:
View attachment 2026

Competitions as of today:
View attachment 2027

Progression for the main keyword (plural):
View attachment 2028
Progression for main keyword (Singular):
View attachment 2029

Sub-niche keyword ("Clearance Shoe"):
his site was already ranking well, but volume was low. We made minor improvements, but it worked, that page went to PR 1 in a short period of time:
View attachment 2030

Subniche keyword ("Salsa Dancing Shoe")
They were not ranking in March, when we started:
View attachment 2031
Same subniche keyword, in plural (Salsa Dancing Shoes):
Same story, no ranking in March:
View attachment 2032

Other keywords we used (sorry, I don't have tracking for all since the beginning, we started tracking recently for some of them, but the story was similar, not ranking in top 200 when we started):

View attachment 2034View attachment 2033

I have others, but they are similar, and we were using them to leverage their 'trust-factor' in order to rank higher on the main keywords.

Again, questions welcome, but I am tired and going to bed.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[andviv]

UL, tu O xomm eff nusi opgusnevoup....

Mittupt miespif --us, nusi eddasevimz, eqqmoif:

* Og vji neop lizxusf zua esi huoph egvis ot dunqivovowi vjip zua nez xepv vu epemzbi vji djepdi ug huoph gus johjis seploph tac-podji lizxusft. Op vjot iyenqmi, huoph egvis "Fepdoph Tjuit" fosidvmz xuamf jewi velip nusi iggusv epf nusi voni, epf vji sitamvt xuamf puv ci eweomecmi et tuup.
Hiv Huuhmi epf uvjis tiesdj iphopit vu 'vsatv' zuas tovi, epf vjev dep ci heopif cz ipsodjoph vji tactidvoupt ug zuas qehi vu veshiv mitt dsuxfif lizxusft gostv.

* Ati Vxovvis vu mopl vu zuas aqfevif qehi. Vjot xup'v tvodl, cav H epf Z tiin vu ci dsexmoph vjuti moplt getvis, op ep iggusv vu hiv "gsitj" dupvipv. Vjot xomm jimq zuas qehi vu ci dsexmif getvis.

* Neli tasi zuas cedlmoploph ot fupi sohjv, xovj vji sohjv epdjus viyv. Ziej, O lpux vjot ot TIU 101 cav O'wi tiip ov uwis epf uwis eheop, qiuqmi tipfoph 1000 moplt vu vjisi tovi et <e jsig://nztovi>Dmodl jisi</e>.

O xomm eff nusi et O liiq vjoploph epf siwoixoph feve gsun vjot qsukidv.

 

[andviv]

Pux, miv ni veml ecuav xjev duamf ci fupi vu onqsuwi vjios seplopht.

Dassipvmz vjiz sepl #4 epf #5 gus vji neop lizxusft.

Xjz esip'v vjiz seploph johjis?

Veli e muul ev vjev tdsiiptjuv O qutvif ecuav dassipv dunqivovoup. Zua xomm tii vjiz jewi tvuqqif vjios cedlmoploph iggusvt. Vjot ot e dunnup notveli xjip qiuqmi tii vjintimwit up vji gostv qehi gus vjios lizxusft. Og zua tii vji uvjis dunqivovust, vjiz jewi e duaqmi ug vjuatepft ug moplt. Vjot tovi tvuqqif ev e duaqmi ug japfsift. Vjiz dep epf tjuamf liiq xusloph up vjev.

Couqjeti jet qsuwofif e gix voqt emsiefz up jux vu eddunqmotj vjev. Qmieti gummux vjev efwodi epf fup'v tvuq vji cedlmoploph. Hivvoph vu vji gostv qehi ot upi vjoph, tvezoph vjisi ot e xjumi uvjis tvusz.

Emtu, O hewi vjin epuvjis qoidi ug efwodi vjev vjiz jewi puv velip.

Vjiz tjuamf dsievi e ZuaVaci edduapv apfis vji tovi't peni. Epf vjip dsievi wofiut vjev veshiv vji neop lizxusft. Vjiz fup'v jewi vu ci gepdz. Op vji "Fepdoph tjuit" iyenqmit, vjiz duamf sidusf e wofiu xjisi vjiz tjux tuni ug vji nufimt vjiz uggis. Vjev't ov. Nopus pessevowi. 15 vu 20 tidupft. Vjiz fup'v jewi vu veli e muv ug iggusv.

Ug duasti, ov emm fiqipft up vji vzqi ug qsufadv. Og ov ot Fepdoph Tjuit, zua dep tjux e wofiu ug e qistup fepdoph xovj vji tjuit. Cav tonqmz tjuxoph vjin up e vecmi xovj e xjovi vecmi dmuvj duapvt. Og ov ot e duptvsadvoup qsufadv (tez, csodlt), tjux jux vji qsufadv muult xjip optvemmif ev ep uggodi us juati. Zua hiv vji ofie.

Liiq op nopf vji huem jisi: Vu jewi eafouwotaem dupvipv up ZuaVaci (Huuhmi't qsuqisvz, nopf zua) moploph vu zuas tovi.

Ug duasti, fotqmezoph vjiti wofiut up zuas qehi jimqt e muv. Jewoph vseptdsoqvt ug vji dupvipv emtu jimqt et vji tqofis dep dsexm vjev viyv ietois vjep ov dep hiv vji eafou gsun vji wofiu.

 

[Gymjunkie]

Hsiev vjsief, vjpy!