AllenCrawley
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Social media is the huge driving force behind more and more successful companies today.
Why?
Use this thread as a learning tool for 'how to break into and dominate various social media platforms' and to post case studies and articles based on the power of social for business success.
I posted in another thread about Black Milk Clothing and how they've grown to a multimillion dollar company using social media and zero marketing budget.
http://www.shopify.com/blog/9721608...usiness-with-0-marketing-budget#axzz2wQK9pCq9
Here's an excerpt from that case study that provides some insight into why they feel social has worked so well for them...
"What would you recommend for entrepreneurs just getting started when it comes to marketing on social media?
It should never be about selling.
For us, It was all about sharing customer photos, the selfies, telling funny stories. To rethink our breakdown, the three key factors for our success on social media were authenticity, storytelling, and accessibility."
Why?
- It gives consumers a voice.
- It empowers them.
- It allows them to join & interact with a community of like minded people (around a company or product).
- It helps companies build a brand and a following
- It provides incredible social proof
- It provides additional exposure for businesses
- It can be used as a lead gen tool
- It provides great market insight
I think we really need to get an INSIDERS megathread going on how to break into and dominate various social media platforms. This stuff is way too important to ignore, and the idea that there are dozens of us all making the same mistakes as we try to figure it out separately is kind of depressing. Actually, I think I'll start the thread now.
Use this thread as a learning tool for 'how to break into and dominate various social media platforms' and to post case studies and articles based on the power of social for business success.
I posted in another thread about Black Milk Clothing and how they've grown to a multimillion dollar company using social media and zero marketing budget.
http://www.shopify.com/blog/9721608...usiness-with-0-marketing-budget#axzz2wQK9pCq9
Here's an excerpt from that case study that provides some insight into why they feel social has worked so well for them...
"What would you recommend for entrepreneurs just getting started when it comes to marketing on social media?
It should never be about selling.
For us, It was all about sharing customer photos, the selfies, telling funny stories. To rethink our breakdown, the three key factors for our success on social media were authenticity, storytelling, and accessibility."
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