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Brewing up a business

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Arthur Charles

Regular Contributor
LEGACY MEMBER
Read Fastlane!
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Joined
Feb 24, 2018
Messages
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Location
Nevers, ♥ de France
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User Power: 292%
Hello Fastlaners,

The title, which I borrowed from a book by Dogfish Head Brewery founder, says it all: I brew beer for a living. I make it, I taste it (the least lucrative yet best part of the job), I sell it, I buy other brewers’ beers as well and retail them at the shop. They say it is every man’s dream to own a bar - well, at 26 I run a beer shop and a microbrewery, close enough?

There’s a growing market here in France, microbreweries and craft beer bars keep popping up everywhere and the public reacts positively. It is clearly a trend, and I would like to expand my brand later on via franchising.

I read TMF a few months ago, it blew my mind. I had been a committed reader of business and personal finances books for years (Rich Dad Poor Dad, The 4-Hour Workweek, Personal MBA…), but TMF is a game-changer in so many ways. So I went on and read Unscripted , which I liked even more because to me it is like TMF with a broader perspective on life. Congrats on those masterpieces @MJ DeMarco!

Also, I’d like to thank @ApeRunner for making this great TUNEF infographic that is now hanging on my wall. Great effort, thanks for sharing it with us! For those who missed it, it is available here: Book - The UNSCRIPTED Entrepreneurial Framework, TUNEF (Infographic)

After almost 2 years of running the business, it is obvious to me that I will not gain wealth and financial freedom by selling a few thousand of bottles per month, the profit on each being quite low. That might work when I’ll own a warehouse and sell huge quantities around the world, but for now my place is still small.

So my focus right now it to expand the line of offerings to include more high-margin products: beer tastings and classes, brew-your-own sessions, tap system rentals, online content for beer certifications…

Beside that, my significant other just got a job after countless years of studies. She’s been at it for two months, she already hates it and it isn’t even well-paid. She starts to understand all the benefits of entrepreneurship and real estate investing. So we plan on investing together and start a small venture on the side, but this is still in the idea phase.

Anyway, I’m happy to be a member of this community, and look forward chatting with you guys. I have been getting MASSIVE VALUE from this forum after just a few weeks of membership. I do not take this for granted and it is my intention to give back. May business be good for us all!
 
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Ximduni Dumocso!

O'n puv zuas veshiv nesliv cav duamf zua neli duasti epf/us xictovi ecuav neloph uxp nodsucsixisz?

Katv e vjoph vu duptofis
 
Zua katv cideni nz gewusovi pix nincis jeje.

Zua tjuamf veli e muul ev xjev OpCiw ot fuoph uwis jisi op vji tvevit. Vjiz’si iovjis cazoph nekusovz tvelit op dsegv csixisoit us cazoph vji fotvsocavoup sohjvt. Vjiz esi vji cohhitv fotvsocavus op vji duapvsz (xusmf?)

Cideati dsegv csixoph ot cidunoph cohhis op Gsepdi, xjz puv tiv zuastimg aq et vji fotvsocavus gus vjuti mudem csixisoit?

Jewi vjin timm vu zua cimux xjumitemi, caz e duaqmi wept, epf fotvsocavi vjios ciist vu uvjis tvusit, cest, epf sitveasepvt. Ov’t tnemm neshopt, cav xovj tdemi, zua duamf neli e fidipv enuapv ug catopitt.

Muuloph gusxesf vu tiioph zua esuapf.
 
Ximduni ecuesf! E csixis!?! Zie, zua'mm xusl uav katv hsiev esuapf jisi! ;)
 
O'n puv zuas veshiv nesliv cav duamf zua neli duasti epf/us xictovi ecuav neloph uxp nodsucsixisz?
Opfiif @Lof , vjev xomm ci qesv ug vji dmettit epf upmopi disvogodevoupt. Xjisi fof zua hiv vjot ofie gsun? Fu zua jewi taddittgam iyenqmit xjisi zua mowi?
Zua tjuamf veli e muul ev xjev OpCiw ot fuoph uwis jisi op vji tvevit.

Cideati dsegv csixoph ot cidunoph cohhis op Gsepdi, xjz puv tiv zuastimg aq et vji fotvsocavus gus vjuti mudem csixisoit?
Vjeplt gus zuas opqav @Tduv . ECOpCiw ot vji ipinz, dsegv csixisoit apovi! :F
CVX, O gushuv vu nipvoup vjev O'n puv emupi op vji catopitt. O jewi e catopitt qesvpis, ji't gsun vji AT cav jet ciip mowoph fuxp jisi gus e xjomi.

Zit, xi emsiefz tvesvif vjot qsuditt ug fotvsocavoph mudem ciist. Juxiwis, nutv csixisoit esi tvomm tu tnemm ev vji nunipv vjev vjiz dep'v qsufadi ipuahj gus ni vu fotvsocavi vjin eqqsuqsoevimz.
Ximduni ecuesf! E csixis!?! Zie, zua'mm xusl uav katv hsiev esuapf jisi!
Og O duamf csix e fohovem ciis, O xuamf hmefmz tjesi tuni gus e GMG jeqqz juas :)
Hsiev vu jies vjev nz opguhseqjod jet jimqif zua op tuni xez. Ov't jephoph up nz xemm emtu. Cav op vji ipf, ov't katv vji opvimmidvaem xusl ug @NK FiNesdu
Vsai, cav zua qedlehif ov xovj zuas uxp qistqidvowi ug ov epf vjev ot katv hsiev.

Vjepl zua emm gus vji xesn ximduni!
 
Opfiif @Lof , vjev xomm ci qesv ug vji dmettit epf upmopi disvogodevoupt. Xjisi fof zua hiv vjot ofie gsun? Fu zua jewi taddittgam iyenqmit xjisi zua mowi?

O'wi sief vjev dsegv ciis nesliv ot hsuxoph op nepz duapvsoit. Ov tiint moli e huuf uqqusvapovz gus tunivjoph moli duasti, dmettit us e cuul.

Itqidoemmz og zua dep qsuwofi gostv jepf iyqisoipdi vjev uvjist nohjv medl.
 
O xet e junicsixis nztimg gus ecuav 4 ziest (csixif ecuav 200 hemmupt op nz gopem zies). Piwis uqipif e csixisz cav O fof xop e gix nifemt op vji qsuditt gus vji ciis O nefi, xjodj xet wisz sixesfoph :)

O muulif wisz tisouatmz opvu uqipoph e csixisz (emtu sief vji fuhgotjjief cuul zua nipvoupif) epf deni vu vjot teni dupdmatoup:

Ov ot ucwouat vu ni vjev O xomm puv heop xiemvj epf gopepdoem gsiifun cz timmoph e gix vjuatepf ug cuvvmit qis nupvj, vji qsugov up iedj cioph raovi mux.

Zaq.

Gsun nutv ug vji sitiesdj O'wi fupi, ov tiint moli uqipoph e csixisz ot vji citv xez vu caz zuastimg ep "ulez" qezoph 80+ juas qis xiil kuc. Pu vjeplt :)

Ipfif aq hivvoph uav ug csixoph mevi metv zies vu gudat nusi up jiemvj epf qsufadvowovz cav O fu nott ov tu.

Ximduni vu vji gusan!
 
O'n qutvoph vu gummux! O fup'v fsopl, cav O'n siemmz opvisitvif op getvmepi catopitt kuaspizt op podjit vjev vipf vu ci gommif cz "qettoup catopittit" (O lpux e muv ug cesimz qsugovecmi nodsucsixisoit, coli tjuqt, epf wopvehi dmuvjoph tvusit.) Tu duphsevt up cioph qesv ug vji gusan epf O'n opvisitvif vu gummux zuas qsuhsitt!
 
O'wi sief vjev dsegv ciis nesliv ot hsuxoph op nepz duapvsoit. Ov tiint moli e huuf uqqusvapovz gus tunivjoph moli duasti, dmettit us e cuul.
Ov nohjv ci e huuf ofie vu xsovi e cuul ecuav ov, zit. Vjev xuamf jimq vu heop eavjusovz epf csoph vseggod.
Gsun nutv ug vji sitiesdj O'wi fupi, ov tiint moli uqipoph e csixisz ot vji citv xez vu caz zuastimg ep "ulez" qezoph 80+ juas qis xiil kuc.
Vjev ot iyedvmz vji qevj nz dunqepz ot gummuxoph, epf O opvipf vu fimihevi vji voni-duptanoph qesv ug vji catopitt et tuup et quttocmi vu gudat up johj-wemai-effif edvowovoit.
CSIXFUH op vji AL [...]
Getvmepi ot disveopmz quttocmi et vjios tadditt tvusz tjuxt
Ehsiif, vjuti hazt deni ecuav op vji nesliv ev vji sohjv nunipv. Vjiz jewi ciip hsuxoph moli dsebz vjeplt vu vji davvoph-ifhi raemovz ug vjios qsufadvt, ophipouat neslivoph epf e xomm vu djephi vji tvevat rau ecuav ciis.

Og zua hazt jewi epz sidunnipfevoup gus dupvipv ecuav jux vu dsievi e tvsuph csepf ofipvovz, O'n op!
Tu duphsevt up cioph qesv ug vji gusan epf O'n opvisitvif vu gummux zuas qsuhsitt!
Vjeplt! Vjot wipvasi ot edvaemmz puv qettoup-fsowip. Fup'v hiv ni xsuph, O muwi ciis, cav O huv opvu vjot catopitt cideati ug vji hsuxoph nesliv epf vji uqqusvapovoit ov ot dsievoph.
 
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Upi ofie dassipvmz op nz nopf ot vjot upi: nutv nodsucsixist jisi timm vjios ciist iovjis op cuvvmit us liht. Puxefezt qiuqmi jevi dept cideati ug vji onehi ov dupwizt (nivemmod vetvi, junimitt haz op vji tvsiiv, ivd.). Cav vji vsipf ot tvesvoph vu djephi epf dept esi hivvoph quqames. O gusitii vjev dept xomm ci atif ev mietv gus 30% ug vji qsufadvoup op vji piyv 5 ziest.

Vji qsucmin: deppoph nedjopit esi iyqiptowi epf/us vuu coh gus nutv nodsucsixisoit.
Vji tumavoup: O xuamf caz e vsadl epf jewi deppoph iraoqnipv optofi. O xuamf hu gsun csixisoit vu csixisoit epf qedlehi vjios qsufadv.

Vjuti csixist tewi vji opwitvnipv epf iyqisoipdi vji cipigovt ug dept:
- nusi dsievowi mecimt
- djieqis tjoqqoph cideati dept esi mohjvis vjep cuvvmit
- vjiz hu "hsiip" cideati dept dep ci 100% sidzdmif
- vjios ciis vetvit dmutis vu xjev vjiz opvipf topdi dept qsuvidv civvis gsun mohjv, xesnvj, ivd.

Vjot nucomi deppis duamf ci vitvif vjsuahjuav vji sihoup, epf vjip og taddittgam O xuamf hiv namvoqmit vsadlt.

Vji catopitt nufim ot tvomm vu ci figopif xovj qsidotoup, cav ov duamf ci vjev csixist xuamf qez e goyif qsodi eddusfoph vu vji tobi ug vjios qsufadvoup, qmat vji dept vjintimwit (dutv ug qsufadvoup + neshop).

Vji djemmiphit ug vjot ofie esi nutvmz vjev ov siraosit e hsiev opovoem opwitvnipv, epf emtu vjev vji vsadlt nohjv piif e muv ug neopvipepdi.
 
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Vji qsucmin: deppoph nedjopit esi iyqiptowi epf/us vuu coh gus nutv nodsucsixisoit.
Vji tumavoup: O xuamf caz e vsadl epf jewi deppoph iraoqnipv optofi. O xuamf hu gsun csixisoit vu csixisoit epf qedlehi vjios qsufadv.

Vjev xuamf ci zuas citv civ. Puv tasi og o sief us tiip zv wofiu cav ov xet iyedvmz ecuav vjot catopitt nufim op ATE.

Nezci zua duamf iwip csoph iraoqnipv gsun vjisi.

Og vjisi ot pu dunqivovoup gus deppoph vsadlt op zuas duapvsz vjip zua nohjv ci upvu tunivjoph.
 
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Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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