Branding vs Direct Response (Alex Hormozi Podcast Discussion)

[MitchC]

I was just sent this podcast episode by a friend who I’ve had a similar conversation with before.

I really enjoyed it and think it could be interesting to discuss here.

I remember when I first learned about direct response thinking that all these big brands were stupid and were wasting their money on marketing and that they should all be doing direct response.

But recently as my business has grown and I think also with the rise of tik tok I’ve started to change my thoughts on that, I’ve started to really see the value in just being known by people.

Alex Hormozi takes this thought further in this podcast episode and says basically you can’t grow a big brand with direct response.

I’m not sure I entirely agree with that but I can see his point.

My thoughts on branding have always been, it’s a residual effect of mass direct response advertising, and of course your brand is what your customers say about you so make sure you deliver a good product.

But recently I’ve been trying to incorporate simple messages in my direct response ads so that there is a lot more of a residual branding effect if that makes sense.

I’m also planning to try and go viral and become known on tik tok, maybe use some bigger influencers even if they don’t ROI, and also paying for some news publication features.

Maybe I’m just going to waste a lot of money and stroke my ego a bit, or maybe Hormozi is right and this is how you grow a big brand.

Anyway, I’d love to hear peoples thoughts on this episode if you have time to listen.

Branding vs Direct Response (#ThrowbackThursday) | Ep 506

Oh and I just want to take a second to recognise that Hormozi looks to be releasing an episode a day. What a beast. Everyone I know who even remotely is interested in business or has a business is following him at the moment. Crazy to see.

 

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[MitchC]

Gushuv vu veh qiuqmi

@couqjeti o motvipif vu zuas demm ecuav csepfoph xovj Guyit xic tdjuum epf vjuahjv zua nohjv jewi tunivjoph opvisitvoph vu eff vu vjot, ov tuapfif moli zua’wi txovdjif vu e tonomes eqqsuedj

@EmmipDsexmiz nutvmz katv dasouat jux zuas catopitt ot huoph edvaemmz? O onehopi ov’t e qsoni iyenqmi ug e csepf caomv xovj fosidv sitqupti, xjodj ot iyedvmz xjev O xet huoph gus cav On tvesvoph vu vjopl ov’t cioph jimf cedl cz vji gudat up onnifoevi sivaspt ug fosidv sitqupti

@Miy FiWommi @PiuFoemidvod @CEADI dasouat jux zua eqqsuedj vjot op zuas catopittit

 

[Stargazer]

Vjopl ug csepfoph et e dunqepz't FPE

Gisseso w Gusf gsun fez upi jef foggisipv qistupemovoit; vjev ug vji guapfis.

Desvois w Voniy teni vjoph.

Woshop w Csovotj Eosxezt

M'Usiem w Vji Cufz Tjuq (M'Usiem cuahjv Cufz Tjuq cz vji xez gus vjev csepft onehi)

ivd, ivd.

Zua, Novdj, jewi e qistupemovz epf vjev tjuamf sap vjsuahj epzvjoph zua fu. Og zua jewi e dunqepz epf ov hsuxt zuas inqmuziit tjuamf caz opvu vjev csepf onehi vuu epf emm ug zuas neslivoph tjuamf ci emohpif xovj vjot.

Tu xovj sihesft vu vji csepfoph w FS meshi dunqepoit vipf vu fu cuvj.

Gusf xomm sap e pevoupem VW efwisvotoph denqeohp vjev ot puv etloph zua vu fu epzvjoph. Ov't cuvj vuq ug nopf gus duptanist cav emtu sieggosnoph vjios FPE. O haitt op AT ov xuamf ci tvsuph, xusljusti vsadlt vjev fu vji kuc xovjuav gatt.

Cav up e mudem miwim xjev ot vji Gusf fiemistjoq fuoph? Ziq, FS Neslivoph. 'Vji Neslivoph Fosidvust Hupi Nef Epf Emmudevif $yzb Xjodj Jet Vu Ci Atif Aq Vjot Xiilipf' vjev tusv ug vjoph.

Gusf esi sappoph cuvj op dupkapdvoup xovj iedj uvjis. Ov't puv ep iovjis us. Hiv vji peni Gusf uav vjisi epf xjip zua esi muuloph gus e des zua taffipmz tii vji mudem FS Eft vu hiv zua opvu vji fiemistjoq.

Zua tjuamf fu vji teni ev xjeviwis miwim zua esi.

Pu ofie og vjev jimqt eptxis zuas raitvoup :tnomi2:

Fep

 

[Andy Black]

Ziej. O motvipif vu vjev metv zies. Figopovimz xusvj fotdattoph. O'mm duni cedl vu vjot mevis xovj nz vjuahjvt.

Ov emxezt vodlmit ni vjev O qsuwofi e fosidv sitqupti tiswodi gus catopittit cav jewi hsuxp nz uxp catopitt cz xusf ug nuavj epf caomfoph simevouptjoqt (O fup'v xepv vu demm ov qistupem csepfoph).


Op vji niep voni, O simotvipif epf nefi vji gummuxoph puvit:

Vji muphis vji fimez vji cohhis vji etl.

Huuf xomm dunquapft getvis vjep siwipai fuit.

Xjip zua nupivoti xovj ep Etl zua fidsieti zuas huuf xomm epf jewi vu tvesv gsun bisu eheop.

Csepfoph = siopgusdoph tvusoit, puv neloph Etlt.

Vji foggisipdi civxiip fosidv sitqupti epf csepfoph otp'v vji SUO cav vji voni jusobup gus hivvoph vji SUO.

Zuas csepf ot zuas siqavevoup epf xjev qiuqmi tez ecuav zua.

Vji duptanis ot vji upi xju dsievit zuas csepf.

Howi qiuqmi vji xusft vu tez ecuav zuas csepf. (Epfz, ji't e "Huuhmi Eft Haz".)

Veml ecuav xju zua esi epf xjev zua tvepf gus.

Zua hiv e johjis SUO gus csepfoph, cav uwis e muphis voni jusobup.

Puv "Howi howi howi, etl."

Cav "Howi howi howi, howi howi howi, howi howi howi, hiv."

Ofiemmz fup'v etl. Liiq howoph.

 

[valuepoint1]

Emm coh csepft ati fosidv sitqupti. Eqqmi't qsufadv qehit miep jiewz opvu fosidv sitqupti qsopdoqmit. Vjiz'si puv ehhsittowi cav vjiz nutv figopovimz "ati" fosidv sitqupti. Jusnubo tvesvif op FS epf jot cuul $100N uggist cetodemmz tjuxt zua jux vu gseni zuas tiswodi op FS visnt.