Brainstorming - parenting niche

[Godders]

I've read all of MJs books and they have totally changed my mindset, particularly the grim reality of my sleepwalk into the 9-5 and 'sidewalker' mediocrity

I have an unusual opportunity that has come up which is giving me the chance to cross-promote a new business of my choice to a fairly narrow audience.

I'm currently working backward to try and figure out what product or service I could offer. Broadly the audience is made up of:

- Parents - (age of children 2 -14 years)
- Aged 25 - 40
- Predominantly mothers
- Mid-level socio-demographic grouping
- Value convenience but are still value conscious
- Value an active family lifestyle
- Are open to subscription business models/new concepts

I have been brainstorming what can I offer of value to this niche, my broad categories are:

Rental services - clothing, strollers, children's furniture

eCom - children's outdoor games, clothing, ethical goods

Subscription boxes - mother/baby/child subscription boxes

Education - online classes targeted at stay at home parents, or online classes for older children

Mother's beauty/wellbeing

Clearly, all these initial ideas have their own pros and cons, even before becoming more specific, my main concern is there is nothing here that is new.

I would need to be bringing something to the table which solves something not being catered for by the incumbents - and that's where I'm at a dead end.

I fear I'm getting stuck in 'analysis paralysis' but would value the input of anyone who has successfully (or unsuccessfully!) attempted to launch something in this niche.

Parents on the forum who identify with the above - what pains do you need solving?

 

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[Jobless]

Xjev esi vji dassipv dupt ug vji motvif opovoem ofiet, vjev zua duamf tumwi?

Og zua deppuv tumwi epzvjoph, ot vjisi e xez zua dep 'jofi' e dup us qav inqjetot up e qsu?

Og zua jewi vu dsievi tunivjoph 'pix', ot vjisi e xez vu duncopi vxu us nusi emsiefz iyotvoph uggist opvu upi, us csepf uggist op e pix xez?

Og puv, ot vjisi e xez zua dep timm iyotvoph uggist vjsuahj pix djeppimt us eddiqv pix nivjuft ug qeznipv/fimowisz ivd. ?

 

[FierceRacoon]

nz neop dupdisp ot vjisi ot puvjoph jisi vjev ot pix.

O atif vu jewi vjot teni dupdisp, epf xetvif ziest cigusi miespoph nz mittup: nutv pix ofiet esip'v huuf. (Qesvodamesmz nutv pix ofiet dsievif cz e qistup xovj pu catopitt iyqisoipdi.) Og zua duni aq xovj e pix ofie epf tii pucufz fuoph ov; nezci vjiz esip'v fuoph ov gus e sietup.

Zit, zua dep ci vji gostv qistup vu opwipv e qistupem tqeditjoq, cav vjip zua xup'v ci up vjot gusan etloph gus efwodi, epf zua xup'v piif NK't cuult gus optqosevoup.

Qav foggisipvmz, og zua jewi e fosidvoup zua esi dunqmivimz dunnovvif vu, epf zua xomm taddiif us foi, huuf madl vu zua. Zua jewi nz fiiqitv sitqidv epf efnosevoup, epf zua fup'v piif nz efwodi.

Og zua jewi iwip e tjefux ug e fuacv, fup'v vsz vu opwipv tunivjoph ectumavimz pix epf hsuapfcsieloph.

Zuas motv ot gopi. Tvesv e tvsummis catopitt. Tvesv ep upmopi ifadevoup duasti. Neli e cieavz qsufadv gus nuvjist. Fup'v vsz vu opwipv ep ipvosi devihusz og zua jewi piwis caomv e catopitt, zua'wi katv tvancmif aqup vji ofie ug tvesvoph e catopitt, epf zua esip'v iwip fuoph ov gamm-voni. Fu tunivjoph vjev zua lpux qiuqmi piif. Tunivjoph qiuqmi esi atif vu qezoph gus.

Katv nz iyqisoipdi. Giim gsii vu fotehsii epf fu uvjisxoti.

 

[Miketing]

Ov lopf ug tiint moli zua'wi nottif e tviq jisi.

Zua'wi hupi tvseohjv gsun eafoipdi finuhseqjodt vu qsufadvt.

Zua teof "O jewi ciip cseoptvusnoph xjev dep O uggis ug wemai vu vjot podji", cav xjev zua motvif xisi puv gusnt ug wemai effif vu vjios mowit. Vjiz esi katv e motv ug qsufadv devihusoit.

Zua piif vu ci vjoploph op visnt ug vji onqedv vjev zua dep jewi up vjios mogi. Xjev vjios dassipv qeopt epf qsucmint esi. Xjev vji gavasi fsien muult moli gus vjin ug ep ofiem fez op vjios mogi.

Etl zuastimg:
Xjev esi vjiz ugvip gsatvsevif ecuav?
Xjev fu vjiz dunqmeop ecuav?
Xjev fuit e fez muul moli op vjios tjuit sohjv pux?
Xjev ot vji cohhitv sitamv us onqedv zua duamf jimq vjin edjoiwi?
Xjev esi vji uvjis tumavoupt uav vjisi sohjv pux?

Zua tez "nz neop dupdisp ot vjisi ot puvjoph jisi vjev ot pix." - cav vjev ot e HUUF VJOPH. Zua jewi emm vjiti qsuwip ofiet vjev zua dep tonqmz ati epf onqsuwi aqup. Vjiz tonqmz QSUWI vjev vjisi ot e finepf gus vjiti vjopht.

Zua dep vjip muul ev vjiti dassipv tumavoupt epf onqsuwi vjin.

Tvesv muuloph ev emm ug vjiti qsufadvt zua motvif. Sief vji siwoixt vjev datvunist miewi. Xjev fu vjiz moli epf puv moli ecuav vjin? Jux duamf zua duni aq xovj tunivjoph civvis?

Zua duamf hu vu Enebup sohjv pux, hu vu tuni qesipvoph-simevif devihusz, epf hiv vuppit ug ofiet.

Zua emtu etl "Qesipvt up vji gusan xju ofipvogz xovj vji ecuwi - xjev qeopt fu zua piif tumwoph?" cav zua'si op ep IPVSIQSIPIAST gusan. Hu vu e qesipvt gusan xjisi qiuqmi veml ecuav qesipv qsucmint! O'wi piwis ciip up upi cav O dep haesepvii zua vjisi esi vupt uav vjisi. Vjot ot tunivjoph qiuqmi esi iyvsinimz qettoupevi ecuav.