I've read all of MJs books and they have totally changed my mindset, particularly the grim reality of my sleepwalk into the 9-5 and 'sidewalker' mediocrity
I have an unusual opportunity that has come up which is giving me the chance to cross-promote a new business of my choice to a fairly narrow audience.
I'm currently working backward to try and figure out what product or service I could offer. Broadly the audience is made up of:
- Parents - (age of children 2 -14 years)
- Aged 25 - 40
- Predominantly mothers
- Mid-level socio-demographic grouping
- Value convenience but are still value conscious
- Value an active family lifestyle
- Are open to subscription business models/new concepts
I have been brainstorming what can I offer of value to this niche, my broad categories are:
Rental services - clothing, strollers, children's furniture
eCom - children's outdoor games, clothing, ethical goods
Subscription boxes - mother/baby/child subscription boxes
Education - online classes targeted at stay at home parents, or online classes for older children
Mother's beauty/wellbeing
Clearly, all these initial ideas have their own pros and cons, even before becoming more specific, my main concern is there is nothing here that is new.
I would need to be bringing something to the table which solves something not being catered for by the incumbents - and that's where I'm at a dead end.
I fear I'm getting stuck in 'analysis paralysis' but would value the input of anyone who has successfully (or unsuccessfully!) attempted to launch something in this niche.
Parents on the forum who identify with the above - what pains do you need solving?
I have an unusual opportunity that has come up which is giving me the chance to cross-promote a new business of my choice to a fairly narrow audience.
I'm currently working backward to try and figure out what product or service I could offer. Broadly the audience is made up of:
- Parents - (age of children 2 -14 years)
- Aged 25 - 40
- Predominantly mothers
- Mid-level socio-demographic grouping
- Value convenience but are still value conscious
- Value an active family lifestyle
- Are open to subscription business models/new concepts
I have been brainstorming what can I offer of value to this niche, my broad categories are:
Rental services - clothing, strollers, children's furniture
eCom - children's outdoor games, clothing, ethical goods
Subscription boxes - mother/baby/child subscription boxes
Education - online classes targeted at stay at home parents, or online classes for older children
Mother's beauty/wellbeing
Clearly, all these initial ideas have their own pros and cons, even before becoming more specific, my main concern is there is nothing here that is new.
I would need to be bringing something to the table which solves something not being catered for by the incumbents - and that's where I'm at a dead end.
I fear I'm getting stuck in 'analysis paralysis' but would value the input of anyone who has successfully (or unsuccessfully!) attempted to launch something in this niche.
Parents on the forum who identify with the above - what pains do you need solving?
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