Ok so quick update. Site number 1 is now mine. I’m going to try and be halfway detailed on what I’m doing to fix it/change it to try and increase sales/conversions. Starting conversion rate is .3%. My goal is to be converting at 1-2% within 90 days.
What have I done so far?
1. Added PayPal as a payment method
2. Added an 800 number and email address from the domain (no gmail crap here)
3. Installed a new theme. I use a free one from Shopify on my other store and it converts decently so I will be using that one on this site.
4. Installed abandoned cart emails and flows to help catch those people that drop off.
5. Changed the site to entirely free USA shipping.
Things I still have to do.
1. Finish tweaking the theme.
2. Rewrite product titles and descriptions (will take a while or hire someone haven’t decided which yet).
3. Set up new ads with remarketing on google/Facebook
4. Redesign the site navigation as it’s currently pretty convoluted.
5. Add new products from the new supplier I got for the site as well as make sure all current products are still in stock/ available from current supplier.
6. Profit!!! Lol
Nice work. I'll be following this thread with interest.
I'm in a similar situation where I have an existing business that's doing well and I would love to branch out into something new but it isn't the right time. In the mean time I'll live vicariously through you.
I've always loved the idea of finding existing, profitable businesses with room for major improvement. Can't wait to see how it goes.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.