The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

EXECUTION New website

Accelerate wealth. Build a business that pays freedom. Join more than 70,000 entrepreneurs and register for the Fastlane Entrepreneur forum. Remove ads? Join the INSIDERS.

Lyinx

Silver Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Millionaire Fastlane!
Read Unscripted!
Speedway Pass
Oct 28, 2019
529
631
274
Lancaster County, PA
Just started a new website (more details below) and would love your help critiquing it. Local Made belts, made to last!

50% off for forum members, use the above link... I'm willing to lose money on a few sales just to get your feedback on the experience.

How it started?
We have a home-based business that makes and sells harness, we have been selling belts in a local store (and doing decently) but would like to push it one step further.
I spent maybe 4 hours on a website (1 hour last Saturday and 3 hours today) to get a website up and running on Shopify.

Photos were already shot before for our main business, so didn't need to change anything there.
Descriptions were already created, I just tweaked a bit..
We did try Amazon, spent at least $1000 on ads and having two "geniuses" help us with the setup... both were a total and utter waste of money.

Local Made belts, made to last! 50% off for forum members, use code FASTLANE50 at checkout.

I would love your feedback on anything (layout/photos/shopping cart/etc..)
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Black_Dragon43

Gold Contributor
Read Millionaire Fastlane!
Speedway Pass
Apr 28, 2017
791
2,236
553
Eastern Europe
Just started a new website (more details below) and would love your help critiquing it. Local Made belts, made to last!

50% off for forum members, use the above link... I'm willing to lose money on a few sales just to get your feedback on the experience.

How it started?
We have a home-based business that makes and sells harness, we have been selling belts in a local store (and doing decently) but would like to push it one step further.
I spent maybe 4 hours on a website (1 hour last Saturday and 3 hours today) to get a website up and running on Shopify.

Photos were already shot before for our main business, so didn't need to change anything there.
Descriptions were already created, I just tweaked a bit..
We did try Amazon, spent at least $1000 on ads and having two "geniuses" help us with the setup... both were a total and utter waste of money.

Local Made belts, made to last! 50% off for forum members, use code FASTLANE50 at checkout.

I would love your feedback on anything (layout/photos/shopping cart/etc..)
Are you guys also selling them via Amazon, or that's not you? https://www.amazon.com/dp/B077NBPZLR/?tag=tff-amazonparser-20

For the website: I would show the premium model up top in the picture. You want to start with the best/most expensive, since that is the biggest value you can offer.

For the testimonials, I would put the actual customer names from Amazon. It makes it more personal that way, and seems real.

Under the "many choices" headline, I'd provide more help for users to choose the right belt for them. Maybe even have your whole landing page or front page be about getting users to take a quiz to find the right belt for their needs. Something interactive like that would be very cool and provide a lot of value imo.

Those are some quick pointers, hope it helps a bit :)
 

Lyinx

Silver Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Millionaire Fastlane!
Read Unscripted!
Speedway Pass
Oct 28, 2019
529
631
274
Lancaster County, PA
Amazon, Yup, that's us :)
Awesome suggestions, I'll come back to this later and work on it, got some things I need to do outside...
 

Lyinx

Silver Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Millionaire Fastlane!
Read Unscripted!
Speedway Pass
Oct 28, 2019
529
631
274
Lancaster County, PA
Updated... I like the idea of a "survey" ... but don't know how to do that yet... will look at it later on to see if it's possible with shopify
 

journeyman

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane!
Read Unscripted!
Speedway Pass
Apr 18, 2017
143
263
177
United Kingdom
Just started a new website (more details below) and would love your help critiquing it. Local Made belts, made to last!

50% off for forum members, use the above link... I'm willing to lose money on a few sales just to get your feedback on the experience.

How it started?
We have a home-based business that makes and sells harness, we have been selling belts in a local store (and doing decently) but would like to push it one step further.
I spent maybe 4 hours on a website (1 hour last Saturday and 3 hours today) to get a website up and running on Shopify.

Photos were already shot before for our main business, so didn't need to change anything there.
Descriptions were already created, I just tweaked a bit..
We did try Amazon, spent at least $1000 on ads and having two "geniuses" help us with the setup... both were a total and utter waste of money.

Local Made belts, made to last! 50% off for forum members, use code FASTLANE50 at checkout.

I would love your feedback on anything (layout/photos/shopping cart/etc..)

Great start, I was pleasantly surprised as I expected these belts to be a lot more expensive!
I'll leave product comments to people with more experience, just one thing:

Soon, you will want to use your own domain, i.e. "evermore-belt.com", so that customers don't see the "myshopify.com". It's super easy to do
 

Kid

Gold Contributor
Speedway Pass
Mar 1, 2016
1,739
1,660
494
Headline gets me intrigued - its good painpoint and USP.

The snippet below needs to be worked on.
Its three lines long sentece, font and colors a bit hard to read ('casue background is partially bright).
The first thing i would do is splitting that sentence in to shorter ones
or shorten it all together.

And i'm not sure about emoticon.

But overall seems like solid thing.
 

Lyinx

Silver Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Millionaire Fastlane!
Read Unscripted!
Speedway Pass
Oct 28, 2019
529
631
274
Lancaster County, PA
Great start, I was pleasantly surprised as I expected these belts to be a lot more expensive!
I'll leave product comments to people with more experience, just one thing:

Soon, you will want to use your own domain, i.e. "evermore-belt.com", so that customers don't see the "myshopify.com". It's super easy to do
that's the plan :)
might even go with another website name due to google rankings for a keyword that I think will be more legit than evermore :)
 

Sponsored Offers

  • Sticky
MARKETPLACE  You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
What I got was completely unexpected; @LightHouse generously talked with me for 2 straight hours...
  • Sticky
MARKETPLACE  Freelance University: Solve Every Freelance Problem (Especially on Upwork)
FU. 4 DAYS. 50% OFF BLACK FRIDAY SALE! If you're an Upwork freelancer, you'd be a fool not to...
  • Sticky
MARKETPLACE  For Sale: Food Brand with 4 Years of Happy Customers in a Fast-Growing Niche
So to get certified, it cost a fortune? How much exactly? That sucks that these "health...
MARKETPLACE  Fox Web School "Legend" Group Coaching Program 2021
Fox's Web School helps you learn a specialized skill which you can use to get to Fastlane. It's...
MARKETPLACE  Not sure how to start? This free book will teach you how to build a successful web design business
Hi Fox. Starting the book and got through the introduction. Had a conversation with Andy Black...


Don't like ads? Remove them while supporting the forum. Subscribe.

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom