It took me awhile to realize this too but the reason the lawn guy runs the ad is to get more customers. He quickly gets several calls and those calls become more customers and now he has a full schedule. He tries to hire people but here is what happens.... people continue to call and he is so busy he just says FK it. At the same time he is trying to hire someone to help but that person keeps quitting or is slow or just sucks but even if that person is slow or sucks he needs to keep him. About this time he realizes that trying to have workers sucks. So he just keeps enough customers for himself and if he finds a helper down the road fine and if not, fine. On the bright side for him, he now realizes that instead of looking for cheap lawns and charging $30 per lawn he can now charge $60. See, he shows up and does good work AND he only needs a finite number of customers. So 1 by 1 he can replace those $30 lawns with $60 lawns and he just doubled his profit. And of course, that makes him happy for awhile and then he starts trying to hire a helper again or quits all together and goes back to work for $15 an hour and threatens to quit every day and go back to mowing. The moral of the story: If you are one of the first 20 people that call, he might answer the phone. Customers are a dime a dozen when you first start at low prices.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
