- Joined
- Oct 7, 2016
- Messages
- 56
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Hello all,
It has been a quick minute since I've been active here, but I have continued to lurk through the years..
Background - EXECUTION - Welding/Motorcycle Shop
Over time I was able to build and grow a steel fabrication business from my garage to eventually a commercial facility, employees and large paying customers etc. It took a lot of years of trial and error to say the least.
During that time, I had helped a few other guys that were starting/growing their shops as well by giving them strategies that worked for me (free of course) that ended up providing them with either the knowledge or results they needed to advance forward in their shop.
After being in the welding industry more than 20 years now I had pondered on offering some online courses/coaching to the guys that needed specific help.
On a side note, I am a trade guy, not a computer guy so after looking into the coaching world and researching here on the forum as well, I see there are a lot of negativities placed on coaching and I completely understand why. "Coaches" coaching that are not experienced enough to coach! Totally understandable. After seeing all of this I definitely didn't want to come off as "guru" by any means.
I wanted to look at this from a realistic standpoint to see if there was even a need. After looking for guidance to help myself over the years (which I could never find specifically for a fab shop) with no luck, I figured it may be worth a shot.
So, to the point. I had hired a freelancer to build a sales funnel. He had purposed giving a free training to collect an email address then to book a call to work together if they wanted. In the first 5-6 days there were about 500 opt-ins. To me this is wild and looks like a starving crowd. I don't know if this is really good, mediocre, or could be better. From the opt-ins there were about 25 booked calls. On the calls we would discuss their problems (98% of the exact problems I had) then, if we were a good fit, I would offer them the opportunity to work together. I was not pushing for a sale. In my mind, if they didn't want to work with me then that is absolutely ok and I answered all of their questions on the call regardless, so they benefited to a lesser extent either way. I understand sales tactics to a degree and it always felt a bit slimy to me in all honesty. There were a few in particular that I would love to help further as I feel like I'm talking to a younger me but when it came down to it, they had to think about it. Again, totally understandable. I understand the offer is high ticket and I purposed different pricing to see if there would be different results. No difference in outcome.
So, all in all my questions would be about the model or steps..
Are there strategies that I could be doing to seal the deal with the ideal prospects? Am I not building enough rapport beforehand? More testimonials/proof?
Should I offer a cheap in price, high in value course to get them to cross over to customer, then if they wanted after to work with me 1 on 1 go from there?
I know this isn't scalable, but I feel there is a real need here and I really enjoy helping others and if I can make some profits along with them making a ton more from what I can offer them, it's a win win in my opinion.
Or.... should I just shut up and go weld stuff!
As always, thanks in advance.
It has been a quick minute since I've been active here, but I have continued to lurk through the years..
Background - EXECUTION - Welding/Motorcycle Shop
Over time I was able to build and grow a steel fabrication business from my garage to eventually a commercial facility, employees and large paying customers etc. It took a lot of years of trial and error to say the least.
During that time, I had helped a few other guys that were starting/growing their shops as well by giving them strategies that worked for me (free of course) that ended up providing them with either the knowledge or results they needed to advance forward in their shop.
After being in the welding industry more than 20 years now I had pondered on offering some online courses/coaching to the guys that needed specific help.
On a side note, I am a trade guy, not a computer guy so after looking into the coaching world and researching here on the forum as well, I see there are a lot of negativities placed on coaching and I completely understand why. "Coaches" coaching that are not experienced enough to coach! Totally understandable. After seeing all of this I definitely didn't want to come off as "guru" by any means.
I wanted to look at this from a realistic standpoint to see if there was even a need. After looking for guidance to help myself over the years (which I could never find specifically for a fab shop) with no luck, I figured it may be worth a shot.
So, to the point. I had hired a freelancer to build a sales funnel. He had purposed giving a free training to collect an email address then to book a call to work together if they wanted. In the first 5-6 days there were about 500 opt-ins. To me this is wild and looks like a starving crowd. I don't know if this is really good, mediocre, or could be better. From the opt-ins there were about 25 booked calls. On the calls we would discuss their problems (98% of the exact problems I had) then, if we were a good fit, I would offer them the opportunity to work together. I was not pushing for a sale. In my mind, if they didn't want to work with me then that is absolutely ok and I answered all of their questions on the call regardless, so they benefited to a lesser extent either way. I understand sales tactics to a degree and it always felt a bit slimy to me in all honesty. There were a few in particular that I would love to help further as I feel like I'm talking to a younger me but when it came down to it, they had to think about it. Again, totally understandable. I understand the offer is high ticket and I purposed different pricing to see if there would be different results. No difference in outcome.
So, all in all my questions would be about the model or steps..
Are there strategies that I could be doing to seal the deal with the ideal prospects? Am I not building enough rapport beforehand? More testimonials/proof?
Should I offer a cheap in price, high in value course to get them to cross over to customer, then if they wanted after to work with me 1 on 1 go from there?
I know this isn't scalable, but I feel there is a real need here and I really enjoy helping others and if I can make some profits along with them making a ton more from what I can offer them, it's a win win in my opinion.
Or.... should I just shut up and go weld stuff!
As always, thanks in advance.
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