The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

INTRO Bit about myself + Kickstarter launch

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

XTPN

New Contributor
Sep 17, 2018
5
6
13
Hi Fastlaners,

My name is Phillip and I'm from Sydney, Australia. 24. Read TMF & Unscripted once and re-listened to TMF via Audible. Since my teenage years, I've always aspired to live the extraordinary life as MJ describes it. However as time went on, this dream of mine was slowly dying (got an education, full-time job, lived day by day [although not paycheck by paycheck because we know better!], etc.). I guess this is what the perpetual scripted society does to some of us at one point right? Thankfully, this side of me was re-ignited after reading MJ's books. Ever since reading MJ's book, I'd think of business ideas here and there whilst applying the CENTS commandment. For the past 6 months, I've been working on my biggest project yet. And this is why I thought it'd be a great opportunity to introduce myself as I've just launched a Kickstarter!

You can check it out here: +CLEAN Multi-Cleaner

A majority of the pledges were made on the first day of launching. However, it has slowed down real bad ($80AUD pledged today, nothing yesterday) to the point where I'm scared that I won't make the goal. Let me know what you guys / girls think of the product (you can be honest) and feel free share some ideas on how to get more exposure. As of now, I am just running Facebook ADS.

Also, thank you @MJDeMarco for all the knowledge that you've shared to others & myself. Although, this venture might not be Mark Cuban's "you only have to be right once" product, I definitely know that I'm making a step in the right direction.

Peace all & stay safe,
Phil
 

Don't like ads? Remove them while supporting the forum. Subscribe.

fastlanedoll

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 21, 2019
294
274
168
Well-presented. Very nice video especially.
Honestly, the reason why it's slow could be a demand problem. Did you check demand level before launching the product? (but crowdfunding is an excellent way to check demand too).

I honestly think we live in a hedonistic, want-it-right-now society. I think a lot of people KNOW their phones are dirty, but they can't see the germs so they don't have that....urgency to clean their phones. People want what they want, not what is good for them.

Now if this was a commonly touted way for covid-19 spread I think your product would be flying off the shelves but sadly it's not.

*Disclaimer: I could be WAYYY off base about this. What I wrote above is just a hunch.

Did you do the video-filming yourself or outsource?

You are definitely going in the right direction.
 

XTPN

New Contributor
Sep 17, 2018
5
6
13
Well-presented. Very nice video especially.
Honestly, the reason why it's slow could be a demand problem. Did you check demand level before launching the product? (but crowdfunding is an excellent way to check demand too).

I honestly think we live in a hedonistic, want-it-right-now society. I think a lot of people KNOW their phones are dirty, but they can't see the germs so they don't have that....urgency to clean their phones. People want what they want, not what is good for them.

Now if this was a commonly touted way for covid-19 spread I think your product would be flying off the shelves but sadly it's not.

*Disclaimer: I could be WAYYY off base about this. What I wrote above is just a hunch.

Did you do the video-filming yourself or outsource?

You are definitely going in the right direction.

Thanks for your thoughts @fastlanedoll

Unfortunately not as Kickstarter was my method verifying the demand. I believed there was a market for it as those 'UV Phone Sanitising Devices' are trending right now. However, I've always found them quite counter-intuitive as they don't remove fingerprints / smudges. Might be my marketing I reckon..

Mmmm true I'm a slight germophobe so I feel the need for it but I understand that everyone isn't.

Everything was done by myself. So I wouldn't have lost too much if this doesn't succeed, just about $250AUD in AD cost (so far) & 6 months of my time hahah. On the bright side, it's always a good learning curve.

Cheers,
 

fastlanedoll

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 21, 2019
294
274
168
Maybe it's too early to say. Give it a bit more time.
Maybe do some sleuthing on how the winning campaigns advertise it besides facebook.

Did you make the video yourself?

EDIT: How do you differentiate your product from those UV cleaner products. If you want a significant piece of the pie you need a value skew that makes your product more 'valuable' than what's already trending out there.
 
Last edited:

tonibob

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jun 22, 2020
45
43
45
London
Have you used FB Audience Insights to narrow down your target group? It might be good idea to try different target groups to see who will buy it? I think people who are worried about catching COVID will very good market. You can tweak your video little bit to target the group.
 
Last edited:

XTPN

New Contributor
Sep 17, 2018
5
6
13
Maybe it's too early to say. Give it a bit more time.
Maybe do some sleuthing on how the winning campaigns advertise it besides facebook.

Did you make the video yourself?

EDIT: How do you differentiate your product from those UV cleaner products. If you want a significant piece of the pie you need a value skew that makes your product more 'valuable' than what's already trending out there.

Yeah I got a few more pledges since however nothing crazy.

Edited the video myself. However, the first few footages are free stock footages.

Thanks! Will think of that one.
 

XTPN

New Contributor
Sep 17, 2018
5
6
13
Have you used FB Audience Insights to narrow down your target group? It might be good idea to try different target groups to see who will buy it? I think people who are worried about catching COVID will very good market. You can tweak your video little bit to target the group.

Been tweeking the audience which seemed to get more attention but still no actual pledgers.

Thanks for your input! Will work on it.
 

Gentlegiant

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
May 25, 2020
22
28
23
Canada
Pretty cool idea! If you don't mind me asking, how did you create your prototype, and how much did it cost? I'm having trouble with that part
 

XTPN

New Contributor
Sep 17, 2018
5
6
13
Pretty cool idea! If you don't mind me asking, how did you create your prototype, and how much did it cost? I'm having trouble with that part

Thank you. Don't mind at all!

Prototype is a 3D printed model. Costed about $15AUD (think Canadian dollar is about the same) to print. Then just bought materials to make it work and look good (e.g. spray paint, microfibre pad to cut up & sew, sand paper, etc.). So I guess roughly $50AUD & some time!
 

Sponsored Offers

  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Hi Mj, I just bought it. And reading it. I think is a great idea to write using the stories to...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2020
Great post @Fox, very much appreciated! How can I reach out to you? I sent you a PM a while...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Hey @Lex DeVille ! Having some issues with the NOREGRETS code? Udemy thinks it has expired...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Just got off the phone with @LightHouse. Having just a 45 minute conversation with him has...
  • Sticky
MARKETPLACE Kill Bigger Incubator
@Kak Thanks for the reply. Whats interesting is that I have an idea that's been cooking which...



Forum Sponsor

sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom