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Tiktok is the best if your target is a audience that makes impulsive buying decisions. Its also somewhat new, which makes it kind of a "jungle" for ads. Thats at least what I heard from people talking about it.For anyone selling physical products online (via their own website, not Amazon or Ebay) which advertising platform have you found yields the greatest returns? TikTok, Google/Youtube, Facebook/Instagram, Pinterest etc?
Google ppc is cool if you can find a keyword/search therm with high volume and low competition. It can also give crazy conversion stats if done properly. They are really expensive however.
Facebook has great data (if you advertise in the us) but has from my experience a steeper learning curve than google ppc.
Overall Id say go with Tiktok if you sell a product thats similar to all the recent hot dropshipping products, in the beauty niche or in any other way a item at medium price for which you can make ugc ads.