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These are all questions I arm myself with every shift at work. I always ask clients what they like, dislike, or could care less for about their current treatment.
Minus the less than 1% of rehab clinics, most are for-profit obviously and it is a huge business. Its a cottage business (for now) with minimal state regulation. Tons and tons of loopholes and HIPPA violations going on every day.
As for actually getting clean and staying clean. That's another world altogether. The medically-assisted protocol (give them drugs for dependence issues) does seem to work but the "holistic" side of things doesnt seem to do jack sh*t. Examples: coloring rocks and making vision boards out of magazine clippings. Seems like its just "busy work" to pass the time and justify the cost of billing to insurance companies.
But yeah thank for the input. And I may message you about your opinion on why you would NOT recommend copywriting if that's okay?
Thanks and best.
Feel free to message me, but I'd seriously consider the consulting idea considering your extensive knowledge in the rehab industry.
The barrier to entry for copywriting is insanely low and you'll be competing with a shit ton of people.
How many people charge rehab clinics to build them up into better ones? To make an educated guess – very few.
This could be as simple as noticing that an employee is a deadweight to everyone else or identifying that the "holistic" approach can be ineffective and even silly/scammy. Many times, people are blind to the pitfalls of their business, so that's where you'd come in and point that stuff out to them along with a plan on how to fix it.
A top rehab clinic can do away with the gimmicks and focus on what really works while making sure they have top employees who are focused/passionate about the work, etc.
They won't be having their patients "coloring rocks and making vision boards" but they'd be charging even more than the clinics who do because their service is just better.
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