Hello folks! I have a question for you wise fastlane forum members....
I have a website that makes decent money and is established in its niche. We are growing and expanding (doubling sales each year for the last 3 years) and I got an idea over the summer that I begin to pursue as it relates to this business/website/brand. My idea (which is not all that genius) was to have an app built to assist customers (or anyone) with problems they may encounter "in the field." Sorry to be vague...
So my question is this: Has anyone had any experience, positive or negative, as it relates to creating an app that solves a need but would really be about building a brand and expanding an audience? So I am not really looking to monetize it (though I wouldn't rule that out) but I am doing it to build brand recognition and maybe even reach more potential customers. Thanks in advance for any comments. Peace!
I have a website that makes decent money and is established in its niche. We are growing and expanding (doubling sales each year for the last 3 years) and I got an idea over the summer that I begin to pursue as it relates to this business/website/brand. My idea (which is not all that genius) was to have an app built to assist customers (or anyone) with problems they may encounter "in the field." Sorry to be vague...
So my question is this: Has anyone had any experience, positive or negative, as it relates to creating an app that solves a need but would really be about building a brand and expanding an audience? So I am not really looking to monetize it (though I wouldn't rule that out) but I am doing it to build brand recognition and maybe even reach more potential customers. Thanks in advance for any comments. Peace!
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