Hi all,
For most eCommerce product's individual pages, the layout usually look like this:
#1
(click attachments below for full quality resolution)
However, I was thinking of selling my product in more of a "story-telling" style, where I get the user to scroll down while I use beautiful photos and benefits/value copywriting to draw them in, and the Add to Cart button is at the bottom of the page, shown below:
#2
(click attachments below for full quality resolution)
Something like a sales pitch where you discuss the price and other logistics last.
However, because my website theme looks like #1 above, I would need to hire a developer to do some customisation to achieve #2. Is this worth it, or is a layout like #2 a bad idea since the Add to Cart button is at the bottom, it can destroy any kind of conversions.
Any opinion is highly appreciated.
For most eCommerce product's individual pages, the layout usually look like this:
#1
(click attachments below for full quality resolution)
However, I was thinking of selling my product in more of a "story-telling" style, where I get the user to scroll down while I use beautiful photos and benefits/value copywriting to draw them in, and the Add to Cart button is at the bottom of the page, shown below:
#2
(click attachments below for full quality resolution)
Something like a sales pitch where you discuss the price and other logistics last.
However, because my website theme looks like #1 above, I would need to hire a developer to do some customisation to achieve #2. Is this worth it, or is a layout like #2 a bad idea since the Add to Cart button is at the bottom, it can destroy any kind of conversions.
Any opinion is highly appreciated.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.