Finally got my product on Amazon FBA and started running traffic to it using PPC. But I'm a little confused about something.
In addition to the PPC in my FBA account, I also discovered something called Amazon Marketing Services, which seems completely different from what I'm doing now because they allow you to create banner ads and headlines. Amazon Marketing Services (AMS) - Advertise at Amazon
For the people who are having success with Amazon ads - should I be using the Amazon Marketing Services?
It seems strange that Amazon has two different paid marketing systems in their platform. Maybe I'm missing something here?
In addition to the PPC in my FBA account, I also discovered something called Amazon Marketing Services, which seems completely different from what I'm doing now because they allow you to create banner ads and headlines. Amazon Marketing Services (AMS) - Advertise at Amazon
For the people who are having success with Amazon ads - should I be using the Amazon Marketing Services?
It seems strange that Amazon has two different paid marketing systems in their platform. Maybe I'm missing something here?
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