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Amazon PPC Question

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johnp

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Finally got my product on Amazon FBA and started running traffic to it using PPC. But I'm a little confused about something.

In addition to the PPC in my FBA account, I also discovered something called Amazon Marketing Services, which seems completely different from what I'm doing now because they allow you to create banner ads and headlines. Amazon Marketing Services (AMS) - Advertise at Amazon

For the people who are having success with Amazon ads - should I be using the Amazon Marketing Services?

It seems strange that Amazon has two different paid marketing systems in their platform. Maybe I'm missing something here?
 
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Stop Peeking Through the Keyhole.
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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